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All Journal Community Empowerment Marcommers : Jurnal Marketing Communication and Advertising
Romadhoni, Achmad
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Arts Humanities Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pemberdayaan kampung tangguh yang tanggap dan waspada di masa pandemi Covid-19 Di Kecamatan Mayangan, Probolinggo Trismawati, Trismawati; Maulana, Adam Febrian; Kurniawan, Didik; Gumilar, Panggayuh Jala; Irawan, Roni Dwi; Setiawan, Novian Dwi Cahyo; Afiandari, Ery; Aldian W, Karunia; Pradana, Nico Andi; Sari, Ratna Puspita; Zein, Silvia; Setyowati, Ira; Ahmad, Khofifah Taslimah; Hanoem, Maghfirah; Irsyat, Moch; Yasmin, Yasmin; Romadhoni, Achmad; Pambudi, Satrio Agung; Wahyudi, Arief
Community Empowerment Forthcoming issue
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.4614

Abstract

Tingginya angka penyebaran virus Covid-19 di daerah Probolinggo menyebabkan terganggunya stabilitas dalam segala aspek. Kegiatan pengabdian ini bertujuan untuk untuk menambah wawasan dan kesiagaan masyarakat tentang bahaya dari penularan Covid-19. Kegiatan ini dilaksanakan dengan mengimplementasikan penyuluhan 5M, pembagian masker dan hand sanitizer, penanaman TOGA (Tanaman Obat Keluarga) dan penyemprotan cairan desinfektan pada fasilitas umum. Hasil dari kegiatan adalah meningkatnya wawasan dan kesiagaan masyarakat Kecamatan Mayangan tentang bahaya penularan Covid-19 dan cara pencegahannya.
Personal Branding Konten Kreator Muda dalam Video YouTube: Analisis Semiotika Charles Sanders Peirce pada Video "Satu Hari Bersama Siswa Kelas 12 SMA di Indonesia" Romadhoni, Achmad; Mahmudi, Marwan; Umami, Zahrotul
Marcommers : Jurnal Marketing Communication and Advertising Vol 13, No 1 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v13i1.33322

Abstract

This study aims to analyze the personal branding built by Zahid Azmi Ibrahim in his YouTube video content through the semiotic approach of Charles Sanders Peirce. As a young content creator, Zahid presents an educational and productive self-image, traced through visual and verbal signs in the video "A Day with a 12th Grade High School Student in Indonesia." This research uses a descriptive qualitative method with Peirce's sign analysis and Peter Montoya's eight personal branding concepts as a theoretical framework. The results show that Zahid builds a strong personal brand through consistent content, a unique communication style, and an educational narrative close to student life. The personal branding effectively fosters a positive perception among his audience
Co-Authors Afiandari, Ery Ahmad, Khofifah Taslimah Aldian W, Karunia Arief Wahyudi, Arief Gumilar, Panggayuh Jala Hanoem, Maghfirah Irawan, Roni Dwi Irsyat, Moch Marwan Mahmudi Maulana, Adam Febrian Pambudi, Satrio Agung Pradana, Nico Andi Pusaka, Semerdanta Ratna Puspita Sari, Ratna Puspita Setiawan, Novian Dwi Cahyo Setyowati, Ira Trismawati, Trismawati Yasmin Yasmin Zahrotul Umami, Zahrotul Zein, Silvia