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All Journal Jurnal Pengabdian kepada Masyarakat Desa (JPMD) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Siswahyudianto
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Nursing Social Sciences

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Analisis Strategi Pemasaran dengan Menggunakan Metode SWOT pada Rumah Makan Griyo Semar Mesem Mia Nardila Galih Wilujeng; Faizal Satria Desitama; Siswahyudianto; Nadia Rosmalita Sari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1251

Abstract

The restaurants in Tulungagung Regency has increased every year. Because of this increase, competition in the restaurant business become fierce. Businessman must have the right marketing strategy to obtain the desired target market. The right marketing strategy can be obtained from several analytical tools in marketing strategy. One of these analytical tools is to use SWOT analysis as used in this research. This research aims to understand the internal and external factors that influence the Griyo Semar Mesem Restaurant, as well as formulating marketing strategies that can be implemented by the restaurant. The research method used is descriptive qualitative, which describes in detail the influence of internal and external factors, as well as determining the marketing strategy for Griyo Semar Mesem Restaurant. This research was carried out through depth interviews and observation. The results of marketing strategy analysis using the SWOT method show placement in quadrant I, which supports the implementation of aggressive strategies. The aggressive strategy includes market penetration, product development, vertical integration, and diversification
Analisis Strategi Pemasaran dengan Menggunakan Metode SWOT pada Rumah Makan Griyo Semar Mesem Mia Nardila Galih Wilujeng; Faizal Satria Desitama; Siswahyudianto; Nadia Rosmalita Sari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1251

Abstract

The restaurants in Tulungagung Regency has increased every year. Because of this increase, competition in the restaurant business become fierce. Businessman must have the right marketing strategy to obtain the desired target market. The right marketing strategy can be obtained from several analytical tools in marketing strategy. One of these analytical tools is to use SWOT analysis as used in this research. This research aims to understand the internal and external factors that influence the Griyo Semar Mesem Restaurant, as well as formulating marketing strategies that can be implemented by the restaurant. The research method used is descriptive qualitative, which describes in detail the influence of internal and external factors, as well as determining the marketing strategy for Griyo Semar Mesem Restaurant. This research was carried out through depth interviews and observation. The results of marketing strategy analysis using the SWOT method show placement in quadrant I, which supports the implementation of aggressive strategies. The aggressive strategy includes market penetration, product development, vertical integration, and diversification
Peningkatan Literasi Hukum Ekonomi Syariah Pinjaman Online Ilegal Bagi Organisasi Kepemudaan Nur Aziz Muslim; Siswahyudianto; Khutbuddin Aibak; Frisna Septian Renaldi; Ria Regita
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 3 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i3.2891

Abstract

This community service project was motivated by the increasing misuse of illegal online lending among youth in Kedungwaru, Tulungagung, driven by low literacy in sharia economic law and limited digital risk awareness. The program focused on strengthening sharia economic legal literacy related to illegal fintech for local youth organizations, which play a strategic role in preventing financial misconduct among young people. The primary objective was to enhance participants’ understanding of illegal online loan characteristics, sharia principles in financial transactions, and digital risk mitigation strategies. The project employed an educational-participatory approach through Focus Group Discussions (FGDs), interactive lectures, case demonstrations, and comprehension assessments. Data were collected through observation, questionnaires, and limited interviews. The results indicate a significant improvement in participants’ understanding of fintech legality, the concepts of riba and gharar within illegal lending practices, and their ability to identify fraudulent loan applications. Participants also demonstrated readiness to act as educational agents within their respective youth communities.
Co-Authors Faizal Satria Desitama Frisna Septian Renaldi Khutbuddin Aibak Mia Nardila Galih Wilujeng Nadia Rosmalita Sari Nur Aziz Muslim Ria Regita