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All Journal ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Humanities and Social Studies BIMA : Journal of Business and Innovation Management
WINAIKA IRAWATI
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Mempertahankan Kepuasan Pelanggan dan Switching Barrier Terhadap Customer Retention Produk Hanasui di Beauty Shoppy Jombang Nadia Roudhotul Hilliyah; Lilis Sugi Rahayu Ningsih; Winaika Irawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 4 (2023): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i4.72

Abstract

Abstract. In an effort to create customer retention, the company improves product quality, service and purchasing power suitability so that consumers can feel satisfaction in using the product and create barriers to switching to Hanasui products at Beauty Shoppy Jombang. The purpose of this study is to determine the influence in maintaining customer satisfaction and switching barriers to customer retention in customers of Hanasui brand products at Beauty Shoppy Jombang by using quantitative methods. The total population in this study is 150 customers. This study uses multiple linear regression analysis techniques and hypothesis testing. The results of this study indicate that customer satisfaction and switching barriers have a significant effect on customer retention of Hanasui products at Beauty Shoppy Jombang.
THE INFLUENCE OF STORE ATMOSPHERE, EXTERNAL STIMULI, PRODUCT ATTRIBUTES ON IMPULSE BUYING Rohmad Prio Santoso; Winaika Irawati
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 2 No. 03 (2024): AUGUST 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

This study aims to analyse the influence of store atmosphere, external stimuli, and product attributes on impulse buying behaviour in consumers who shop at Kediri Town Square supermarkets. Impulse buying is a purchase that occurs spontaneously without prior planning, often triggered by external factors and in-store situations. Store atmosphere includes elements such as lighting, music, layout, and aroma that can create a comfortable and attractive shopping atmosphere, thus encouraging consumers to make impulse purchases. External stimuli such as promotions, advertisements, and product displays also play a significant role in influencing spontaneous purchase decisions. In addition, product attributes including product design, quality, packaging and price can be the main attraction for consumers, encouraging them to buy products without thinking. This study uses a quantitative method with a survey approach with a sample size of 35 respondents, to collect data obtained from consumers who shop at Kediri Town Square supermarkets in Kediri City, and data analysis techniques are carried out using (SEM) structural equation modelling with the help of smart PLS software. The results showed that the three variables have a significant influence on impulse buying behaviour in consumers, with store atmosphere and external stimuli having a greater impact than product attributes. The findings provide insights for business practitioners regarding the importance of managing these elements to increase sales through impulse purchases.
PENINGKATAN LITERASI SISWA SMK PADA BIDANG-BIDANG AKUNTANSI DAN JENIS-JENIS PROFESI AKUNTANSI Rahma Agustina; Dwi Ari Pertiwi; Meta Ardiana; Deasy Ervina; Winaika Irawati
ABIDUMASY Vol 1 No 1 (2020): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/abidumasy.v1i1.668

Abstract

Banyak ragam profesi dalam dunia kerja bisa memberi berbagai macam pilihan untuk setiap siswa memilih terjun ke dalam dunia kerja yang diminatinya. Urgensi kegiatan ini dilakukan untuk menggali sekaligus memberikan bekal pada siswa-siswa yang sedang menempuh pendidikan di SMK jurusan akuntansi tentang macam-macam bidang akuntansi dan gambaran masa depan yang bisa mereka raih dan tempuh. Kegiatan pengabdian kepada masyarakat dilaksanakan di SMK Palapa Ngoro Jombang, pada 22 dan 23 November 2019. Metode pengabdian disampaikan dengan ceramah, tanya jawab dan interaktif dengan siswa peserta. Sesudah dilaksanakan program pengabdian ini siswa bisa mendapatkan gambaran tentang berbagai macam bidang akuntansi dan profesi – profesi akuntansi yang kelak bisa dipilihnya.
THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND WORKING CAPITAL MANAGEMENT ON THE BUSINESS PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) Rohmad Prio Santoso; Lik Anah; Choirun Nisful Laili; Winaika Irawati
BIMA : Journal of Business and Innovation Management Vol. 8 No. 3 (2026): JUNI
Publisher : Prodi Manajemen Fakultas Ekonomi Bisnis Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v8i3.12302

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Customer Relationship Management (CRM) dan pengelolaan modal kerja terhadap kinerja usaha UMKM di Simpang Lima Gumul Kabupaten Kediri. Perkembangan UMKM yang semakin kompetitif menuntut pelaku usaha untuk mampu membangun hubungan yang baik dengan pelanggan serta mengelola sumber daya keuangan secara efektif agar dapat mempertahankan dan meningkatkan kinerja usaha. Customer Relationship Management (CRM) menjadi strategi penting dalam menciptakan kepuasan dan loyalitas pelanggan, sedangkan pengelolaan modal kerja berperan dalam menjaga kelancaran operasional serta efektivitas penggunaan dana usaha. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada pelaku UMKM di kawasan Simpang Lima Gumul Kabupaten Kediri. Teknik pengambilan sampel menggunakan metode yang sesuai dengan karakteristik populasi penelitian. Data yang diperoleh dianalisis menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS untuk mengetahui pengaruh variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa Customer Relationship Management (CRM) dan pengelolaan modal kerja memiliki pengaruh terhadap kinerja usaha UMKM. Penerapan CRM yang baik mampu meningkatkan hubungan dengan pelanggan, memperkuat loyalitas konsumen, dan mendukung peningkatan penjualan. Selain itu, pengelolaan modal kerja yang efektif dapat membantu UMKM dalam menjalankan kegiatan operasional secara lebih optimal. Secara simultan, CRM dan pengelolaan modal kerja berkontribusi dalam meningkatkan kinerja usaha UMKM di Simpang Lima Gumul Kabupaten Kediri. Penelitian ini diharapkan dapat menjadi masukan bagi pelaku UMKM dalam mengembangkan strategi bisnis melalui penguatan hubungan pelanggan dan pengelolaan keuangan yang lebih baik
Co-Authors Choirun Nisful Laili Deasy Ervina Dwi Ari Pertiwi Lik Anah Lilis Sugi Rahayu Ningsih Meta Ardiana Nadia Roudhotul Hilliyah Rahma Agustina Rohmad Prio Santoso