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All Journal Jurnal Ilmiah Edunomika (JIE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ilmiah Research and Development Student Jurnal Sains Student Research Journal of Humanities and Social Studies
Rohmad Prio Santoso
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH LABEL HALAL, VARIASI PRODUK, KUALITAS PRODUK DAN HARGA KOMPETITIF TERHADAP MINAT BELI Imam Sopingi; Peni Haryanti; Rohmad Prio Santoso
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11648

Abstract

This study aims to analyze the effect of halal labels, product variety, product quality, and competitive prices on consumer buying interest. In the era of globalization where consumer preferences are increasingly diverse, these factors can be the main attraction for consumers in choosing products. The research method used is a survey through a questionnaire given to 527 respondents who are potential consumers. The collected data were analyzed using multiple linear regression. The results showed that the halal label has a significant positive effect on consumer buying interest. Consumers tend to choose products that have a halal label as a consideration of their halalness. In addition, product variety and product quality also have a significant positive influence on purchase intention. Consumers tend to be more interested in products with a variety of variations and have good quality. In addition, competitive prices also have a significant influence on consumer buying interest. These findings provide insight for producers and marketers to understand the importance of halal labeling, product variety, and product quality as well as competitive prices in increasing consumer buying interest. In addition, this study also provides a basis for further research on other factors that can influence consumer buying interest.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pada Ahass Honda Motor PT. Tunas Dwipa Matra Ceweng Diwek Jombang Anan, Aqif Anan; Rohmad Prio Santoso
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 1 No. 2 (2023): September
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v1i2.354

Abstract

Penelitian ini bertujuan untuk mengetahui adanya pengaruh kualitas pelayanan dan harga terhadap kepuasan konsumen. Penelitian ini mengambil objek di Ahass Honda Motor PT. Tunas Dwipa Matra Ceweng Diwek Jombang. Penelitian ini menggunakan metode kuantitatif. Populasi penelitian ini yaitu konsumen yang telah melakukan servis di Ahass Honda Motor PT. Tunas Dwipa Matra Ceweng Diwek Jombang sebanyak 120 populasi, kemudian diambil sampel berjumlah 30 sampel dengan teknik sampling incidental. Pengumpulan data yang digunakan dalam penelitian yaitu observasi, wawancara, dokumentasi dan kuesioner. Hasil penelitian menunjukkan bahwa: (1) Pengaruh kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen pada Ahass Honda Motor PT. Tunas Dwipa Matra Ceweng Diwek Jombang, (2) Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen pada Ahass Honda Motor PT. Tunas Dwipa Matra Ceweng Diwek Jombang, (3) Pengaruh kualitas pelayanan dan harga berpengaruh secara simultan dan signifikan terhadap kepuasan konsumen pada Ahass Honda Motor PT. Tunas Dwipa Matra Ceweng Diwek Jombang.
Pengembangan Dimensi Destination Image Terhadap Keputusan Berkunjung Di Ekowisata Boon Pring Malang Laila Romadhona Rahma; Rohmad Prio Santoso
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 4 (2023): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i4.73

Abstract

The decision to visit tourists is an integrative process that combines information to evaluate two or more alternative options and choose one of them. The aim of the study was to find out how the dimensions of the destination image, which consists of cognitive image of the destination, unique image of the destination, and image of the destination, have an impact on the decision to visit Boon Pring Malang ecotourism. This research uses a quantitative approach with a causal or causal approach. The number of respondents as many as 80 visitors. The results showed that (1) partially the cognitive destination image variable has a positive and significant influence on the decision to visit Boon Pring Malang ecotourism, the supporting factors are tourist images on social media that look attractive (2) unique destination image has a partial effect on the decision to visit ecotourism boon pring Malang, the supporting factors are having various types of bamboo and springs (3) affective destination image has a partial effect on the decision to visit Boon Pring Malang ecotourism, the supporting factors are the influence of the attitude of visitors after visiting feeling happy (4) together (simultaneously) cognitive, unique, affective destination image has a positive and significant impact on decisions about visiting Boon Pring Malang ecotourism.
PENGARUH PROMOSI DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN BATIK SEKAR JATI BY RIRIN Usman Maulana; Rohmad Prio Santoso
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 5 (2024): Oktober : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i5.2623

Abstract

promotion is any form of persuasive communication designed to inform customers about a product or service and to influence them to buy the goods or services which includes publicity, personal selling and advertising, Brand equity is the strength of the added value that a product and service has on consumers, which consumers may think, feel, and do, brand equity is defined as a set of legacies and liabilities related to using a brand that increases or decreases the value given by the goods or services in a company or customer, purchasing decisions are an approach to solving problems in human activities to buy goods or services in fulfilling their desires and needs which consist of recognizing needs and desires, searching for information, evaluating alternative purchases, purchasing decisions and post-purchase behavior
THE INFLUENCE OF MARKETING CREATIVITY DIMENSIONS ON MARKETING PERFORMANCE Rohmad Prio Santoso
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 2 No. 03 (2024): AUGUST 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

This study aims to explore the influence of creativity dimensions namely Opportunity Creator, Innovation, and Risk Taking on marketing performance in the context of the company. These dimensions are important elements in determining how marketing creativity can influence the effectiveness and efficiency of marketing strategies. Opportunity Creator refers to the ability to create and capitalise on new market opportunities, Innovation refers to the implementation of new ideas that increase the added value of products or services, while Risk Taking involves making risky decisions in an effort to pursue new opportunities. This research uses a quantitative method with a survey approach with a sample size of 60 respondents, to collect data obtained from MSMEs located in the SLG Gumul area of Kediri City, and data analysis techniques are carried out using (SEM) structural equation modelling with the help of Smart PLS software to evaluate the relationship between creativity dimensions and marketing performance. The study results show that the three dimensions of creativity significantly affect marketing performance. Consisting of Opportunity Creator and Innovation have a strong positive impact on marketing performance, while Risk Taking also shows a positive influence but in a more measured context. The findings provide valuable insights for marketing managers on the importance of integrating creativity dimensions in their marketing strategies and offer a basis for further research on how risk-taking and innovation can be optimised to improve marketing performance.
THE INFLUENCE OF STORE ATMOSPHERE, EXTERNAL STIMULI, PRODUCT ATTRIBUTES ON IMPULSE BUYING Rohmad Prio Santoso; Winaika Irawati
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 2 No. 03 (2024): AUGUST 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

This study aims to analyse the influence of store atmosphere, external stimuli, and product attributes on impulse buying behaviour in consumers who shop at Kediri Town Square supermarkets. Impulse buying is a purchase that occurs spontaneously without prior planning, often triggered by external factors and in-store situations. Store atmosphere includes elements such as lighting, music, layout, and aroma that can create a comfortable and attractive shopping atmosphere, thus encouraging consumers to make impulse purchases. External stimuli such as promotions, advertisements, and product displays also play a significant role in influencing spontaneous purchase decisions. In addition, product attributes including product design, quality, packaging and price can be the main attraction for consumers, encouraging them to buy products without thinking. This study uses a quantitative method with a survey approach with a sample size of 35 respondents, to collect data obtained from consumers who shop at Kediri Town Square supermarkets in Kediri City, and data analysis techniques are carried out using (SEM) structural equation modelling with the help of smart PLS software. The results showed that the three variables have a significant influence on impulse buying behaviour in consumers, with store atmosphere and external stimuli having a greater impact than product attributes. The findings provide insights for business practitioners regarding the importance of managing these elements to increase sales through impulse purchases.
THE INFLUENCE OF STORE ATMOSPHERE AND SOCIAL MEDIA MARKETING ON IMPULSE BUYING BEHAVIOR Rohmad Prio Santoso; Rahmad Risan
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 1 No. 03 (2023): NOVEMBER 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

This research aims to determine the influence of store atmosphere and social media marketing on impulse buying behavior. The research method used in this research is a quantitative research method with a sample size of 30 respondents. The data collection technique uses a questionnaire and the data analysis technique uses the classic assumption test and multiple linear regression test with hypothesis testing using the t test and F test. The findings in this research state that the Store Atmosphere variable has a significant effect on Impulse Buying behavior by 53.2% and the second stated that the social media marketing variable had a significant influence on Impulse Buying by 40.3%. Store Atmosphere and social media marketing simultaneously influence Impulse Buying with a calculated F value of 86.13%. In this way, it can be concluded that the three hypotheses developed in this research have been proven.
THE INFLUENCE OF PRODUCT QUALITY DIMENSIONS ON CUSTOMER SATISFACTION RAWON GRAGAL TYPICAL TRENGGALEK EAST JAVA Rohmad Prio Santoso
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 2 No. 01 (2024): FEBRUARY 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

This study aims to determine how much the influence of product quality dimensions related to eating products contributes to customer satisfaction in Trenggalek Rawon Gragal specialty foods. This research data collection technique uses a questionnaire using purposive sampling technique with a sample size of 80 respondents. The results showed that of the four dimensions of product quality consisting of freshness, presentation, taste, and innovative food, each has a significant contribution to the customer satisfaction of typical Trenggalek Rawon Gragal food lovers. Of the four dimensions of product quality, the presentation dimension has the greatest influence, this is because Rawon Gragal connoisseurs prefer the presentation method which has the highest score and is followed by food portions. Suggestions for further research need to consider or update indicators that are relevant to the conditions and objects of research.
Co-Authors Anan, Aqif Anan Imam Sopingi Laila Romadhona Rahma Peni Haryanti Rahmad Risan Usman Maulana WINAIKA IRAWATI