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All Journal Jurnal Informasi dan Teknologi International Journal of Business, Law, and Education
Pitri, Tedi
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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The Application of Technology-Organization-Environment Framework to Analyze SME Readiness in Using Digital Payment Applications K. Pramudito, Dendy; Achmady, Sayed; Ratna Tungga Dewa, Dominica Maria; Pitri, Tedi; Candrasari Hermanto, Diwahana Mutiara
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i3.406

Abstract

The purpose of this study is to identify the variables that affect SMEs' preparedness to use e-wallets. This study employed a quantitative methodology. This method falls under the experimental research category. Questionnaires were used as the instrument of choice for gathering data. The study's target population consists of SMEs who have made payments using e-wallets. Purposive sampling was the method employed, and 200 samples total were collected. SmartPLS software was used in the data analysis for this study. At this point, the outer model and the inner model were the subjects of two analyses. SMEs are prepared to use e-wallets as a payment method, which is influenced by organizational, technological, and environmental factors, according to the discussion's findings. The most dominant factor influencing SMEs' intentions to use e-wallets is technology. This is followed by organization and the environment. Of the six hypotheses proposed, one was rejected, and the other five were accepted with a significant positive relationship. The hypothesis that is rejected is that environment affects organization. This is because the organizational structure is not yet perfect, causing existing organizational factors not to be determined by competitive pressure or the influence of service providers and partners. The hypothesis that has the greatest influence is that the environment influences technology. The higher the level of perceived pressure from competitors and support from service providers and partners, the higher the organization's intention to use technology.
The Evolving Marketing Mix in the Digital Age and Customer Mix: How Does It Affect Purchase Intention? Pitri, Tedi; Firmansyah, Irman; Rijanto, Raden; Firmansyah, Deri
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1003

Abstract

The era of technological disruption in the 21st century is increasingly challenging the traditional 4P marketing mix concept to evolve to facilitate the creation of hybrid communication and services in the digital environment. This study aims to explore the causality predictive model between the evolution of the 4P marketing mix model and the customer mix considered in the modern business landscape of the digital age, by analyzing how it affects the purchase intention?, the mediating effect of the customer mix is examined. Quantitative research with a survey type is developed in predictive causality modeling, relying on the power of prediction. The statistical analysis applied Partial Least Squares-Structural Equation Modelling 4 (PLS-SEM4). The survey was conducted to 89 selected respondents with a purposive sampling technique approach. The findings of the study show that the evolution of the 4P marketing mix positively and significantly has a direct and indirect effect on purchase intention. The customer mix has a positive and significant effect on purchase intention. The customer mix has a positive mediating effect with moderate predictive power. These findings can fill the gap and expand the recognition that the evolution of the 4P marketing mix that is aligned with technological developments has relevance to the modern business landscape based on digital platforms. The evolution of the 4P marketing mix in the digital age, which integrates the customer mix as an important mediator in customer-centric platform-based business operations, plays a major role in attracting purchase intention.
Co-Authors Candrasari Hermanto, Diwahana Mutiara Dendy K. Pramudito Firmansyah, Deri Irman Firmansyah Ratna Tungga Dewa, Dominica Maria Rijanto, Raden Sayed Achmady