Article Per Year (5 Year)
p-Index From 2020 - 2025
1.431
P-Index
This Author published in this journals
All Journal Cosmogov: Jurnal Ilmu Pemerintahan JURNAL PUSTAKA KOMUNIKASI Jurnal Industri Pariwisata International Journal of Humanities Education and Social Sciences Mamangan Social Science Journal MIMBAR : Jurnal Sosial dan Pembangunan Mahardika Adiwidia
Poernomo, Marlinda Irwanti
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
The Effect of Persuasive Communication Principles On The Ability Of Vision Agent at PT Allianz Wisma GKBI Jakarta Agustin, Priskila Nia; Poernomo, Marlinda Irwanti
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 3 (2023): IJHESS DECEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i3.650

Abstract

This research aims to see the influence of persuasive communication principles on agent vision capabilities at PT Allianz Wisma GKBI Jakarta. The research that will be studied uses a post-positivism paradigm, with a qualitative approach and descriptive methods. This research will use quantitative and qualitative research (mix method). In this research, the secondary data used was obtained from the Allianz Star Network (ASN) portal data, the Allianz Website, the Mitranewvision Website. The subjects in this research were divided into respondents and key informants. Respondents consisted of prospective customers who were offered Allianz products/potential customers who had the criteria to be offered Allianz products. This research was conducted at the Wisma GKBI Agency Vision Office, 1st floor, located at Jl Jendral Sudirman Kav 28, South Jakarta. The object of research in this study is the influence of persuasive communication principles on the abilities of Vision PT customer agents. Allianz Indonesia Wisma GKBI Jakarta. 1. The results of this research show a positive influence between the persuasive communication principles of the Selective Exposure (X1) dimension on PT's Vision Agent Ability. Allianz Indonesia in the AISAS(Y) Marketing model. 2. There is a positive influence between the persuasive communication principles of the Selective Exposure (X2) dimension on PT's Vision Agent Ability. Allianz Indonesia in the AISAS(Y) Marketing model. 3. There is no influence between the persuasive communication principles of the Inoculation dimension (X3) on PT's Vision Agent Ability. Allianz Indonesia in the AISAS(Y) Marketing model. 4. The novelty of this research is that there is a positive influence between the principles of persuasive communication in the Change dimension (X4) on PT's Vision Agent Ability. Allianz Indonesia in the AISAS(Y) Marketing model.
Feminist Analysis Of The Film “Kartini (2017)” Using Rolland Barthes Semiotics Pirry, Luidwina Natalia; Poernomo, Marlinda Irwanti
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 3 (2023): IJHESS DECEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i3.651

Abstract

The film "Kartini" by director Hanung Bramantyo is a film based on the true story of the life of an Indonesian female emancipation hero named Raden Ajeng Kartini. The purpose of this research is to tell about the condition of Javanese women at that time, Kartini struggled to achieve her ideals, namely equalizing the rights of women and men. The method used in this research is a qualitative research method that is descriptive and uses semiotic analysis. The analytical method used in analyzing the film "Kartini" is Roland Barthes' semiotic analysis method, namely in the form of two-stage signification (two orders of signification) with a system of signifiers and signifieds which is also called denotational meaning in the film "Kartini". first level. and significance. The second stage is a second level connotation analysis of scenes that show a depiction of femininity in the Kartini film. The results of this research were the discovery of 3 stereotypes formed in the film "Kartini". First, the stereotype of women as supporting the household. Second, the stereotype of women as dandies or people who like to dress up and attract men's attention. Third, the stereotype of women is in second place after men or second class. The conclusion obtained from this research is that the denotative meaning in the feminist analysis of this film scene illustrates that women had social inequality in the eyes of Javanese society in the Kartini era. in describing the feminist analysis of the character Kartini in the film Kartini is clearly depicted in every scene
Instagram As A Political Communication Strategy In The PKS Regional Management Council (DPD) In Pontianak City Hadi, Marwan; Poernomo, Marlinda Irwanti
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i03.6948

Abstract

Pontianak City is the capital of West Kalimantan Province. According to data from the General Elections Commission (KPU), it is known that in 2019, Pontianak City had a 24% abstention rate (abstentions) and 30% of the voters were first-time voters (KPU, 2022). Through a pre-research study, it was found that a significant number of young people in Pontianak City were apathetic and not interested in practical political activities, which became the main obstacle faced by the PKS of Pontianak City in implementing its communication strategies to the young sympathizers. It is known that the PKS Public Relations Team of Pontianak City uses Instagram as a communication tool to engage young sympathizers through social media. One way to shape aspirations and engage the young audience in Pontianak City to become sympathizers is through the implementation of effective political communication strategies to establish relationships with the general public, especially the younger generation (public relations). The Uses and Gratification theory, which explains the active nature of the audience in consuming media, can address this issue with five assumptions related to audience activity, audience satisfaction, media competence, audience motives, and media content evaluation. In terms of audience activity, media competence, and media content evaluation, it is considered quite good because young sympathizers have the goal of following the Instagram account @pkspontianak, which can offer activities directly involving young people and provide input and suggestions that can be implemented on the @pkspontianak Instagram account. However, in terms of audience satisfaction and motives, it is still considered less satisfactory. Further research can also gather data from the perspective of the external media environment of the institution in the development of communication strategies. This will lead to formulating strategies that enhance media competitiveness with other similar competitors
Distribusi Pesan Politik Calon Anggota Legislatif DPRD Partai Golkar Jakarta Barat Pada Pemilu 2024 Marentin, Caecilia; Poernomo, Marlinda Irwanti
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4404

Abstract

The Golkar Party, as one of the political parties in Indonesia, participating in the political process to put its candidates in legislative seats to represent the aspirations of the people in the 2024 elections. Political parties play an important role in the process of political communication, which aims to reach the various layers of society, including those who understand politics and those who don't. By communicating effectively, the political parties hope to prevent the spread of widespread political apathy among the public. The researchers learned about the success of the strategy of distribution of messages of the candidate legislative member of the DPRD party Golkar West Jakarta in the 2024 elections, as well as to find out the factors that shape and influence the distribution strategy of the messages of candidate parliamentary member of DPRD West Jakarta golkar party in the elections 2024 using qualitative research methods. Overall, the research finds that several strategies reflect a highly focused approach to direct and personal communication, with the potential to make greater use of digital platforms in the future. This analysis shows the importance of adaptation and flexibility in campaign message distribution strategies, which are in line with McNair's and McQuail's theories.
STRATEGI DIREKTIF KEBERLANJUTAN ETIKA DAN KOMUNIKASI EFEKTIF INDUSTRI PARIWISATA MENGHADAPI ISO 45001 Maharani, MDD; Poernomo, Marlinda Irwanti
Jurnal Industri Parawisata Vol 4 No 1 (2021): Jurnal Industri Pariwisata JULY 2021
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v4i1.416

Abstract

Tujuan penelitian ini adalah: (i) menganalisis komponen penting dan diperlukan dalam keberlanjutan etika dan komunikasi yang efektif di industri pariwisata dalam menghadapi ISO 45001; (ii) merumuskan dan merekomendasikan strategi arahan keberlanjutan etika dan komunikasi yang efektif dalam industri pariwisata menghadapi implementasi ISO 45001. Metode yang digunakan adalah Multidimensional Scaling (MDS), leverage analisis, Monte Carlo analisis, dan SWOT (strengths, weaknesses, opportunities, threats) analisis. Atribut-atribut yang disertakan dalam analisis MDS adalah: (i) studi literatur; (ii) pendapat ahli dari unsur bidang ISO 45001, industri pariwisata, akademisi dan pemerintah; serta data primer di lapangan. Nilai indeks keberlanjutan etika dan komunikasi industri pariwisata sebesar 74,55 persen (cukup berkelanjutan). Ada dua atribut leverage dengan nilai Root Mean Square (RMS): (i) mengevaluasi dan memodifikasi sistem pengiriman layanan adalah 4,51; dan (ii) peran kelembagaan sertifikasi internasional ISO 45001 adalah 3,13. Hasil atribut leverage melalui konsultasi ahli disertakan sebagai faktor internal dan eksternal dalam SWOT analisis. Selanjutnya output analisis SWOT akan menghasilkan strategi direktif. Strategi yang dihasilkan adalah kolaborasi kekuatan dan peluang, yaitu Meningkatkan evaluasi dan modifikasi sistem melalui komunikasi yang efektif dengan lembaga sertifikasi internasional ISO 45001.
Peran Komunikasi Organisasi Kepala Sekolah Dalam Meningkatkan Kinerja Guru Di SMK Bina Rahayu Depok Dewi, Inge Bunga Mira; Poernomo, Marlinda Irwanti
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.765

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui gambaran peranan komunikasi organisasi yang dilakukan Kepala Sekolah dalam meningkatkan kinerja guru di SMK Bina Rahayu Depok. Metode Penelitian menggunakan pendekatan deskriptif kualitatif dengan jenis penelitian kualitatif. Data dikumpulkan dengan wawancara kepada 7 orang informan. Sample ditentukan dengan teknik wawancara, observasi dan dokumentasi. Analisis data menggunakan teknik deskriptif kualitatif dengan mendeskripsikan data-data yang ditemukan kemudian disusun dengan sistematis lalu ditarik kesimpulan.Hasil penelitian menunjukan peran komunikasi organisasi yang dilakukan kepala sekolah di SMK Bina Rahayu Depok sudah berjalan dengan baik, komunikasi organisasi kepala sekolah dapat mempengaruhi setiap kinerja guru berdasarkan peraannya sebagai informatif, regulatif, persuasif,ndan integratif berupa salauran informasi, perintah, tugas, masukan, arahan serta aturan yang diberikan kepada semua guru pengajar agar tujuan pendidikan dapat tercapai. 
Interpersonal Communication Model of Islamic Religious Counseling in the Community Hasyim, Muhammad Yunus; Poernomo, Marlinda Irwanti
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 1, (Juni 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i1.5095

Abstract

Interpersonal communication of Islamic religious instructors in the community plays an important role in conveying religious teachings and moral values to the community. This type of research includes descriptive qualitative research. To obtain data in the field, researchers use observation methods, interviews, and documentation. While in the subject in this study, how the effectiveness of the use of interpersonal communication of Islamic religious instructors to the community. The results of this study indicate that the success of this communication depends on the ability of instructors to manage the elements of interpersonal communication. Interpersonal communication that does not take place properly causes many obstacles to arise. Communication that is built without interest and no direct Interaction can eliminate the main factors in interpersonal communication. While the inhibiting factors in interpersonal communication between religious instructors and the community are as follows: interference factors in communication are physical, psychological, and semantic.
THE POLITICAL COMMUNICATION STRATEGY OF WOMEN IN THE GERINDRA PARTY IN LAMPUNG PROVINCE DURING THE 2024 ELECTION Ria, Dwita; Poernomo, Marlinda Irwanti; Putri, Gita Leviana; Kesuma, Mezan el-Khaeri
CosmoGov: Jurnal Ilmu Pemerintahan Vol 11, No 1 (2025)
Publisher : Department of Government, FISIP, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/cosmogov.v11i1.61648

Abstract

The purposed of this research is to analyze ow do female politicians from Partai Gerindra in Lampung utilize communication strategies based on discourse theory to enhance their political representation and challenge the prevailing masculine political discourse. The method employed in this research is a qualitative case study approach that utilizes in-depth interviews, observations, and document analysis to explore the political communication strategies of female candidates from the Gerindra Party in Lampung Province. The research findings reveal that female political candidates effectively enhance their communication strategies through inclusive messaging, language sensitivity, social media engagement, and personal branding to build trust and connect authentically with diverse audiences, highlighting the importance of adapting their approaches to meet the cultural and educational needs of their constituents.
Co-Authors Agustin, Priskila Nia Dewi, Inge Bunga Mira hadi, marwan Hasyim, Muhammad Yunus Maharani, MDD Marentin, Caecilia Mezan el-Khaeri Kesuma Pirry, Luidwina Natalia Putri, Gita Leviana Ria, Dwita