Claim Missing Document
Check
Articles

Found 4 Documents
Search

Instagram As A Political Communication Strategy In The PKS Regional Management Council (DPD) In Pontianak City Hadi, Marwan; Poernomo, Marlinda Irwanti
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i03.6948

Abstract

Pontianak City is the capital of West Kalimantan Province. According to data from the General Elections Commission (KPU), it is known that in 2019, Pontianak City had a 24% abstention rate (abstentions) and 30% of the voters were first-time voters (KPU, 2022). Through a pre-research study, it was found that a significant number of young people in Pontianak City were apathetic and not interested in practical political activities, which became the main obstacle faced by the PKS of Pontianak City in implementing its communication strategies to the young sympathizers. It is known that the PKS Public Relations Team of Pontianak City uses Instagram as a communication tool to engage young sympathizers through social media. One way to shape aspirations and engage the young audience in Pontianak City to become sympathizers is through the implementation of effective political communication strategies to establish relationships with the general public, especially the younger generation (public relations). The Uses and Gratification theory, which explains the active nature of the audience in consuming media, can address this issue with five assumptions related to audience activity, audience satisfaction, media competence, audience motives, and media content evaluation. In terms of audience activity, media competence, and media content evaluation, it is considered quite good because young sympathizers have the goal of following the Instagram account @pkspontianak, which can offer activities directly involving young people and provide input and suggestions that can be implemented on the @pkspontianak Instagram account. However, in terms of audience satisfaction and motives, it is still considered less satisfactory. Further research can also gather data from the perspective of the external media environment of the institution in the development of communication strategies. This will lead to formulating strategies that enhance media competitiveness with other similar competitors
Analysis Of Agrarian Conflict 2023 On Rempang Island Riau Islands In Laswellian Perseptive Nufus, Hayatun; Jamalullail, Jamalullail; Pellu, Mira Natalia; Hadi, Marwan; Wibowo, Wahyu Adi Setyo
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.5379

Abstract

The agrarian conflict on Rempang Island, Riau Archipelago Province, reflects structural issues involving indigenous communities, the government, and investors in the context of the Rempang Eco-City development. This study analyzes the conflict using Harold Lasswell's (1936) political communication perspective on "Who Gets What, When, and How?" and Jürgen Habermas's (1991) concept of the public sphere to understand the lack of deliberative communication that includes all parties." This conflict was triggered by the granting of Business Use Rights (HGU) without transparency in the early 2000s, leading to physical clashes in September 2023. This research uses a descriptive-analytical qualitative method, with data collection techniques through literature studies on relevant regulations and data. Results show that deliberative dialogue based on respect for customary rights is key to sustainable agrarian conflict resolution. Clashes between security forces and the community occurred on September 7, 2023, marking the peak of the tension that had built up. How? The resolution of this conflict ideally involves a dialogic communication approach that embraces and prioritizes the community's rights. However, errors in land rights documentation by the central and regional governments have become one of the factors causing this conflict. The Riau Islands provincial and national governments are expected to adopt consistent spatial planning policies that are human rights-sensitive, with mass communication and constructive dialogue with communities and potential investors/developers. The key is cultural communication that penetrates indigenous communities and Malay culture. The research findings indicate a contradiction between the ideal development policies ratified by the national government and the protection of the traditional rights of indigenous communities that are neglected in the region. This research also highlights the importance of legal recognition of the rights of indigenous peoples on Rempang Island as part of the state's responsibility to respect and protect the implementation of the International Covenant on Economic, Social, and Cultural Rights (ICESCR) ratified by the Republic of Indonesia through Law Number 11 of 2005.
Semiotika Sosial Dan Analisis Teks Dalam Penelitian Komunikasi Pendekatan Kualitatif Berbasis Teks Hadi, Marwan; Seran, Alexander
Jurnal Pendidikan, Sains Sosial, dan Agama Vol. 9 No. 2 (2023): Jurnal Pendidikan, Sains Sosial, dan Agama
Publisher : STABN RADEN WIJAYA WONOGIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/pssa.v9i2.2040

Abstract

Berlatarbelakangkan masih relatif kerapnya dijumpai ketidakjelasan terkait pemahaman di kalangan akademisi menyangkut typologi sumber data penelitian pendekatan kualitatif, artikel ini mencoba menelaah posisi analisis teks dalam konteks penelitian komunikasi dengan pendekatan kualitatif. Penelaahan diorientasikan fokus pada model analisis teks Theo Van Leeuwen. Pemfokusan berorientasi pada upaya formatisasi model, praktik cara kerja model, praktik cara menemukan tema minor, praktik cara menyajikan hasil analsis teks dan cara melakukan diskusi hasil penelitian. Dari hasil pembahasan, tulisan ini berhasil menemukan format model analisis teks Theo Van Leeuwen beserta wujud dari praktik cara kerja model, cara menemukan tema minor, menyajikan hasil analisis teks dan praktik cara melakukan diskusi hasil penelitian.
Analisa Strategi Komunikasi Krisis Program Makan Siang Gratis Hadi, Marwan; Sudaramanto, Bagus; Ramadhan, Hamzah; Hidayat, Rachmat
Jurnal Pendidikan, Sains Sosial, dan Agama Vol. 9 No. 2 (2023): Jurnal Pendidikan, Sains Sosial, dan Agama
Publisher : STABN RADEN WIJAYA WONOGIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/pssa.v9i2.2041

Abstract

Program Makan Bergizi Gratis (MBG) yang diinisiasi oleh pemerintah Prabowo-Gibran sejak Januari 2025 mendapatkan sorotan tajam dari publik dan media akibat berbagai kendala operasional dan kontroversi, seperti insiden keracunan massal dan keterlambatan pembayaran mitra penyedia makanan. Penelitian ini bertujuan menganalisis strategi komunikasi krisis yang dijalankan oleh Kantor Komunikasi Kepresidenan (KKK) dalam menghadapi krisis tersebut menggunakan kerangka Situational Crisis Communication Theory (SCCT). Metode yang digunakan adalah kualitatif deskriptif dengan analisis konten berita daring dari lima portal berita nasional terkemuka periode Januari–Mei 2025. Hasil analisis menunjukkan bahwa KKK lebih dominan menggunakan strategi defensif berupa penyangkalan parsial dan pembenaran (justification), serta penguatan citra positif (bolstering), dibandingkan pengakuan kesalahan dan permintaan maaf yang direkomendasikan untuk krisis preventable. Strategi korektif dilakukan secara terbatas dan tidak selalu dikomunikasikan secara transparan. Pendekatan komunikasi yang cenderung performatif ini efektif menahan eskalasi krisis dalam jangka pendek, namun tidak berhasil memulihkan kepercayaan publik secara menyeluruh, ditandai oleh persistensi sentimen negatif dan skeptisisme masyarakat. Studi ini menggarisbawahi pentingnya integrasi antara teori komunikasi krisis dengan dinamika politik praktis dalam pengelolaan isu publik di pemerintahan. Implikasi praktisnya meliputi kebutuhan akan komunikasi krisis yang lebih proaktif, transparan, empatik, dan koordinasi antar lembaga yang konsisten agar program populis seperti MBG dapat berhasil secara substansial dan berkelanjutan