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All Journal At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Journal Economic and Strategy (JES)
Syukri, Sarah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Fleksibiltas Layanan Digital Payment, Perilaku Konsumtif dan FoMo (Fear Of Missing Out) terhadap Hedonic Lifestyle Gen Z Kota Padang Ikhsanti, Nurul; Ilham, Aulia Puja; Syukri, Sarah; Sari, Rossy Endah Permata
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 1 (2025): Januari - Juni 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i1.1797

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Fleksibilitas Layanan Digital Payment, Perilaku Konsumtif, dan FoMO (Fear of Missing Out) terhadap Hedonic Lifestyle pada generasi Z di Kota Padang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Ordinary Least Squares (OLS). Penelitian ini melibatkan 100 responden berusia 15-26 tahun di Kota Padang yang aktif menggunakan digital payment. Hasil penelitian menunjukkan bahwa variabel Perilaku Konsumtif dan FoMO berpengaruh positif dan signifikan terhadap Hedonic Lifestyle. Sementara itu, Fleksibilitas Layanan Digital Payment tidak memiliki pengaruh yang signifikan. Temuan ini mengindikasikan bahwa gaya hidup hedonis pada generasi Z lebih dipengaruhi oleh faktor psikologis dan perilaku konsumsi dibandingkan aspek fungsional teknologi.
The Influence Of Beauty Influencers, Lifestyle, And Halal Label On The Purchase Decision Of Somethinc Cushion Product Fadilla, Dina; Sitepu, Novi Indriyani; Sari, Nurma; Nurlina, Eka; Syukri, Sarah
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 9, No 2 (2023): DESEMBER 2023
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v9i2.9632

Abstract

This study analyzes the effect of Beauty influencers, Lifestyle, and Halal labels on purchasing Cushion Somethinc products. This study uses a quantitative method using a Likert scale. The sample for this study were students of the Faculty of Economics and Business at Syiah Kuala University who used the Cushion Somethinc product. 110 respondents were taken through purposive sampling using the Hair formula. The analytical method used is multiple regression analysis. The results of this study indicate that Beauty Influencer, Lifestyle, and the Halal Label have a positive and significant effect on the decision to buy cushion Somethink products. Beauty influencers are helpful for brands wishing to adopt the marketing strategy for developing local cosmetic products and making lifestyle and halal labels an indicator in purchasing decisions.
Co-Authors Fadilla, Dina Ikhsanti, Nurul Ilham, Aulia Puja Nurlina, Eka Nurma Sari, Nurma Sari, Rossy Endah Permata Sitepu, Novi Indriyani