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All Journal Sosiohumaniora Jurnal Ekonomi & Studi Pembangunan Jurnal Riset Ilmu Ekonomi dan Bisnis Makara Journal of Health Research Jurnal Ekonomi Pembangunan Jurnal Ekonomi dan Pembangunan Indonesia Economics Development Analysis Journal
Ahmad Komarulzaman
Prodi Ekonomi Terapan, Fakultas Ekonomi Dan Bisnis, Universitas Padjadjaran, Indonesia.
Arts Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Sosiohumaniora

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ANALYZING THE SOCIAL RETURN ON INVESTMENT OF THE UMA PALAK LESTARI ECOTOURISM CSR PROGRAM OF PT. PERTAMINA PATRA NIAGA DPPU NGURAH RAI Susatyo, Adhi; Anna, Zuzy; Hasyir, Dede Abdul; Komarulzaman, Ahmad
Sosiohumaniora Vol 27, No 1 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i1.66941

Abstract

This study evaluates  PT. Pertamina Patra Niaga DPPU Ngurah Rai’s  ecotourism Corporate Social Responsibility (CSR) program using  Social Return on Investment (SROI). The study evaluates program outcomes over 2020–2023 and  projects potential impacts for 2024, involving 14 stakeholders through field observation, interviews, and document review. The program generated total benefit  of IDR 3,291,026,216 with an SROI ratio of 3.35, meaning that every IDR 1 invested yields IDR 3.35 in combined economic, social, and environmental benefits. Farmers were the main beneficiaries while sustainability compass analysis shows  the economic impacts dominate due to the greater measurability of financial outcomes compared to social and environmental effects. The findings underscore the value of SROI as an integrative evaluation approach in the Indonesian CSR context and indicates that strengthening community capacity, institutional support, and market access is crucial for ensuring the long-term sustainability of program impacts.
Co-Authors Alyasa, Faisal Madjid Dede Abdul Hasyir Evitasari, Noviani Faisal Madjid Alyasa Heriyaldi Isjwara, Harlan Dimas Karunia, Monica Ruth Kirana, Rifa Nurarifin, Nurarifin Pipit Pitriyan PUJI LESTARI Ridena, Sedwivia Setiani, Nunung Suryadi, Christian Susatyo Adhi Pramono, Susatyo Adhi Tjahjawandita, Ari Wawan Hermawan Wawan Hermawan Zuzy Anna