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Wibisono, Cablullah
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Economics, Econometrics & Finance

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The influence of product quality, prices, and promotions on buyer decisions in the small and medium industry handicrafts of Tanjungpinang City Zairina, Syarifah; Wibisono, Cablullah; Ngaliman, Ngaliman; Indrayani, Indrayani; Satriawan, Bambang
Journal of Multidisciplinary Academic Business Studies Vol. 1 No. 1 (2023): November
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v1i1.1778

Abstract

Purpose: This study aims to analyze the impact of promotions, pricing, and product quality on consumer choices in Tanjungpinang City's small and medium-sized handicraft industry. It seeks to understand how these factors influence consumer decision-making and subsequent purchases. Research Methodology: The research employed a quantitative approach with a census sampling technique, involving 145 respondents of Tanjungpinang City’s handicraft consumers. Data were collected using questionnaires and analyzed with Structural Equation Modeling (SEM) using SmartPLS version 4, focusing on product, price, promotion, service quality, and purchase decisions. Results: The findings revealed the significance of these relationships: competence Findings reveal that product quality significantly and positively influences purchase decisions, while price shows a very significant positive effect. Conversely, promotion has no significant effect on consumer decision-making. Service quality also acts as a mediator, strengthening the relationship between product and price with purchasing decisions. Conclusions: Price and product quality are key determinants of consumer purchasing behavior in Tanjungpinang’s handicraft sector, whereas promotions play a marginal role. Service quality emerges as a crucial mediating factor that enhances the influence of product and price on consumer decisions. Limitations: udy is limited by the use of a single industry and location, relatively small samples, and reliance on survey data without qualitative triangulation, which may restrict the generalizability of findings. Contribution: The research contributes to understanding consumer behavior in the handicraft SME sector by highlighting the mediating role of service quality. It provides practical insights for entrepreneurs to prioritize product quality and pricing strategies, while using promotions more effectively to strengthen market competitiveness.
The influence of leadership, discipline, and workload on employee performance through job satisfaction as an intervening variable in Regional Revenue Agency Riau Islands Province Firaldi, Yukiko; Wibisono, Cablullah; Ngaliman, Ngaliman; Indrayani, Indrayani; Satriawan, Bambang
Journal of Multidisciplinary Academic Business Studies Vol. 1 No. 1 (2023): November
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v1i1.1779

Abstract

Purpose: This research aimed to investigate the influence of leadership, discipline, and workload on employee performance through job satisfaction in the Regional Revenue Agency of Riau Islands Province. Research Methodology: This study used a quantitative research approach, with a sample size of 128 employees selected using probability sampling with simple random technique. The data obtained were analyzed using Partial Least Square (PLS) with two evaluation stages, namely the measurement model and the structural model. Results: The results indicate that workload had no significant direct influence on job satisfaction, but had a positive and significant relationship with employee performance. On the other hand, discipline had a significant direct influence on job satisfaction, but no significant direct influence on employee performance. Leadership had a significant direct influence on both job satisfaction and employee performance. Job satisfaction did not have a significant direct influence on employee performance. Conclusions: Leadership is the key factor enhancing both job satisfaction and employee performance, while discipline affects satisfaction and workload directly influences performance. Limitations: Overall, the study findings highlight the importance of leadership in fostering job satisfaction and employee performance in the Regional Revenue Agency of Riau Islands Province. Contribution: These insights can provide valuable guidance for organizational managers to optimize the work environment and promote employee engagement and productivity.
The influence of training, discipline, and innovation on the performance of members of the Regional National Crafts Council (Dekranasda) in Tanjungpinang City: A quantitative study Afriyani, Nur; Indrayani, Indrayani; Indrawan, Mohamad Gita; Wibisono, Cablullah; Ngaliman, Ngaliman
Journal of Multidisciplinary Academic Business Studies Vol. 1 No. 1 (2023): November
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v1i1.1780

Abstract

Purpose: This study examines the impact of innovation, discipline, and training on the performance of Tanjungpinang City members of the Regional National Crafts Council (Dekranasda). The research aims to identify how these factors interact and contribute to improving member performance through motivation as an intervening variable. Research Methodology: A quantitative descriptive design was employed using survey data from 130 Dekranasda members. Data collection was conducted through questionnaires, and the analysis utilized Structural Equation Modeling with Partial Least Squares (SEM-PLS) and path analysis to evaluate direct and indirect effects of training, discipline, and innovation on motivation and performance. Results: The results indicate that workload had no significant direct influence The findings reveal that training has a significant effect on motivation, discipline, and performance. Discipline and innovation also significantly affect motivation and performance. Moreover, motivation itself strongly influences performance, mediating the effects of training, discipline, and innovation. The model achieved an adjusted R² of 0.984, indicating that 98.4% of performance can be explained by these factors combined with motivation. Conclusions: Training, discipline, and innovation play crucial roles in enhancing performance among Dekranasda members, with motivation acting as a central mediator. Limitations: The study is limited by its sample size, reliance on self-reported data, and focus on a single organizational context, which restricts generalizability. Contribution: This research provides empirical evidence on the interrelationships among training, discipline, innovation, and motivation in a regional crafts council context. The insights offer practical guidance for policymakers and practitioners in strengthening member performance through targeted training, effective discipline, and fostering innovation.
Co-Authors Afriyani, Nur Firaldi, Yukiko Indrawan, Mohamad Gita INDRAYANI INDRAYANI Ngaliman, Ngaliman Satriawan, Bambang Zairina, Syarifah