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All Journal PROSIDING SEMINAR NASIONAL Jurnal E-Bis: Ekonomi Bisnis juremi: jurnal riset ekonomi Jurnal Cakrawala Ilmiah Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Media Bina Ilmiah Jurnal Ekonomi, Bisnis, dan Akuntansi JCSE: Journal of Community Service and Empowerment
Ika Susilowati
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Determinan Niat beli pada Customer Geprek BENSU: Peran E-Wom, Celebrity Endorser dan Customer Attitude Ika Susilowati
Jurnal E-Bis (Ekonomi-Bisnis) Vol 5 No 2 (2021)
Publisher : Politeknik Dharma Patria Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v5i2.554

Abstract

Tujuan dari penelitian ini adalah untuk menjelaskan sikap konsumen sebagai mediasi pengaruh e-wom, celebrity endorser terhadap niat beli. Penelitian ini dilakukan pada customer Geprek Bensu. Pengambilan sampel menggunakan metode nonprobalibility sampling dengan teknik purposive sampling, dengan jumlah responden sebanyak 100 orang. Pengumpulan data menggunakan kuesioner dengan skala likert. Alat bantu pengolahan data menggunakan SPSS for windows versi 23.0. Hasil dari penelitian ini menunjukkan bahwa e-wom dan selebriti endorser memiliki pengaruh positif terhadap sikap konsumen dan niat beli. Namun, sifat konsumen tidak berpengaruh positif terhadap niat beli. Sikap konsumen sebagai variabel mediasi juga tidak berpengaruh positif pada variabel e-wom dan selebriti endorser terhadap niat beli.
DISTRIBUSI JAMUR ASPERGILLUS FLAVUS PADA PETIS UDANG YOGYAKARTA Yuliana Prasetyaningsih; Fitri Nadifah; Ika Susilowati
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2015: Prosiding Bidang MIPA dan Kesehatan The 2nd University Research Colloquium
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.645 KB)

Abstract

Indonesian tropical climate is a country and rich in marine products. Shrimp petis is a fermented products of shrimp. Shrimp petis is stored for too long risk for overgrown microorganisms. Therefore, during storage by a factor of humidity, shrimp petis can be polluted and overgrown by the fungus Aspergillus species. Fungus Aspergillus flavus commonly known as the cause of contamination of various types of food stored. Aflatoxin are toxins produced by fungi Aspergillus flavus. Aflatoxins can invade the central nervous system, some of which are carcinogenic cause cancer of the liver, kidneys, and stomach. The study objective was to determine the growth of the fungus Aspergillus flavus on various brands of shrimp paste are sold in supermarkets and traditional markets. Methods This study is a descriptive method of research objects shrimp paste with different brands sold in supermarkets and traditional markets with a single variable, namely the growth of Aspergillus flavus. The data obtained were analyzed descriptively using SPSS 17.0. Research shows the growth of the fungus Aspergillus flavus on various brands of shrimp paste are sold in supermarkets and traditional markets. The percentage growth of the fungus Aspergillus flavus on various brands of shrimp paste is 20% of the 10 samples identified shrimp paste.Keywords: Petis shrimp, Aspergillus flavus, aflatoxin.
PENGARUH CITRA DESTINASI TERHADAP WORD OF MOUTH (WOM) YANG DIMEDIASI OLEH KEPUASAN PENGUNJUNG DAN DIMODERASI OLEH JENIS KELAMIN Ika Susilowati
Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Vol 2 No 2 (2019): Jurnal HUMMANSI (Humaniora, Manajemen, dan Akuntansi)
Publisher : Sekolah Tinggi Ilmu Komputer YOS SUDARSO Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (802.304 KB) | DOI: 10.33488/1.jh.2019.2.212

Abstract

The purpose of this research was to analyze the effect of destination images on word of mouth (WOM) mediated by visitor satisfaction and moderated by gender in tourism places in Purwokerto. Data collection was carried out by questionnaires, using a Likert Level Scale 7. This study sampled 125 respondents who had traveled to Purwokerto. The data analysis technique used in this study is the Structural Equation Model (SEM) analysis. The results of this study indicate that destination image has a positive effect on word of mouth (WOM). Destination image has a positive effect on visitor satisfaction. Visitor satisfaction has a positive effect on word of mouth (WOM). The effect of visitor satisfaction mediates the relationship between destination image and word of mouth (WOM). Gender influences the relationship between destination image and word of mouth (WOM). Keywords: Destination Images, word of mouth (WOM), Visitor Satisfaction, Gender
PENGARUH KUALITAS LAYANAN, COMPLAINT HANDLING DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN Mulyanto Mulyanto; Ika Susilowati
Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Vol 4 No 1 (2021): Jurnal HUMMANSI (Humaniora, Manajemen, dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Komputer YOS SUDARSO Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (927.252 KB) | DOI: 10.33488/1.jh.2021.1.278

Abstract

This study aims to test and analyze how the influence of service quality, compliance handling and corporate image on customer loyalty at PT JNE Cilacap branch. The population in this study were 88 customers at PT JNE Cilacap Branch. The technique of collecting data by distributing questionnaires. The analysis used is the validity test, reliability test, classic assumption test, multiple linear regression analysis test and the coefficient of determination. The data processing tool used is SPSS for windows version 23.0. The results of this study indicate that: (1) Service Quality has a positive and significant effect on Customer Loyalty, (2) Complaint Handling has a negative and insignificant effect on Customer Loyalty, (3) Company image has a negative and insignificant effect on customer loyalty.
ANALISIS ANTESEDEN KEPUTUSAN PEMBELIAN PADA PRODUK AMDKLE MINERALE DI KEBUMEN Ika Susilowati; Rigita Cahyani
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 25, No 1 (2023)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (938.253 KB) | DOI: 10.32424/jeba.v25i1.3528

Abstract

E-SATISFACTION SEBAGAI MEDIASI PENGARUH KUALITAS LAYANAN DAN KUALITAS SISTEM TERHADAP CONTINUANCE INTENTION Ika Susilowati
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 4: Januari 2025 (In Press)
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i4.9442

Abstract

This study employs primary data and is quantitative in nature. Questionnaires and a review of the literature were used to gather data. The purpose of this study is to identify the factors that affect the intention to continue. The subjects in this research are BSI mobile banking users in Purwokerto. In this research, samples taken using a purposive sampling technique are called non-probability sampling. This implies that there is no probability for any individual in the population to be included in the sample. There were 220 responders in the study's samples. This study used the Structural Equation Modeling (SEM) approach, which is characterized as an analysis that blends path analysis, structural models, and factor analysis techniques. Analytical methods are used to interpret and draw conclusions from data sets. Data resulting from the research were processed and analyzed using the SEM (Structural Equation Model) program from the smart PLS version 3 and SPSS for Windows version 23. The results of data analysis can be concluded that service quality and system quality influence e-satisfaction. Continuence intention is influenced by e-satisfaction, system quality, and service quality. Through e-satisfaction, service and system quality significantly and favorably affect the intention to continue.
Strategi Reliationship Marketing Selama Krisis Guna Mengembangkan Produk dan Jasa Berdasarkan Kebutuhan Pelanggan Ika Susilowati
JCSE: Journal of Community Service and Empowerment Vol. 3 No. 1 (2022): JCSE April 2022
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v3i1.83

Abstract

Tema Pengabdian kali ini adalah strategi marketing reliationship marketing selama krisis yang bertujuan untuk mengembangkan produk dan jasa berdasarkan kebutuhan dan keinginan pelanggan. Metode pelaksanaan dilakukan melalui sosialisasi yang dilaksanakan pada hari Minggu 12 Desember 2021 di Hotel Surya Yudha Banjarnegara. Kegiatan sosialisasi reliationship marketing ini tak lain untuk membentuk, mempertahankan, dan meningkatkan relasi yang kuat, yang penuh nilai dengan para pelanggan dan para pemercara (stakeholders) lain. Target luaran pengabdian untuk menarik para pelanggan baru dan menciptakan transaksi dengan mereka, perusahaan terus-menerus sedang berjuang mati-matian untuk   mempertahankan para pelanggan yang ada dan membangun relasi jangka panjang yang mampu mendatangkan laba dengan mereka. Harapan pengabdi semoga dengan terlaksananaya acara tersebut masyarakat dapat membangun hubungan jangka panjang yang memuaskan untuk pihak-pihak terkait seperti pelanggan, pemasok, dan pengalur guna mempertahankan preferensi dan bisnis dalam jangka panjang.
PENGARUH LINGKUNGAN KERJA NON FISIK DAN JOB EMBEDDEDNESS TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Ika Susilowati; Ulwiyatun Nasihah
Jurnal Cakrawala Ilmiah Vol. 4 No. 12: Agustus 2025
Publisher : Bajang Institute

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Abstract

Studi ini dirancang untuk mengeksplorasi bagaimana lingkungan kerja non fisik serta job embeddedness berkontribusi terhadap organizational citizenship behavior (OCB), kepuasan kerja sebagai variabel yang menjembatani hubungan tersebut. Terdapat tiga kelompok variabel utama, yaitu variabel independen yang mencakup lingkungan kerja non fisik dan job embeddedness, variabeI dependen berupa OCB, serta variabeI mediator yang berfokus pada kepuasan kerja. Sampel peneIitian meIibatkan 78 tenaga pendidik berstatus PNS dan PPPK di SMK Negeri 1 Kebumen, dengan teknik pengambilan sampel jenuh. Data dikumpulkan melalui instrumen survei berbasis kuesioner dan dianaIisis menggunakan pendekatan kuantitatif, yang meIiputi uji vaIiditas serta reIiabilitas, pengujian asumsi dasar, anaIisis hubungan kausaI dengan uji t, pengukuran kekuatan pengaruh menggunakan koefisien determinasi, anaIisis koreIasi, anaIisis jaIur, serta pengujian efek mediasi dengan uji SobeI. SeIuruh proses anaIisis data diproses meIalui perangkat Iunak SPSS versi 25.0. Temuan studi ini menyoroti bahwa Iingkungan kerja non fisik berkontribusi secara positif dan signifikan terhadap peningkatan kepuasan kerja, begitu puIa job embeddedness menunjukkan pengaruh serupa. SeIain itu, Iingkungan kerja non fisik juga terbukti memperkuat periIaku OCB, sama haInya dengan job embeddedness yang turut berperan dalam mendorong periIaku OCB. Lebih Ianjut, kepuasan kerja berfungsi sebagai eIemen penghubung yang mempertegas keterkaitan antara Iingkungan kerja non fisik dengan OCB, serta memperkuat hubungan antara job embeddedness dengan periIaku OCB.
DO KNOWLEDGE SHARING AND INFORMATION TECHNOLOGY MEDIATE THE EFFECT OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE CREATIVITY? Siti Nur Azizah; Much. Riyadus Solichin; Ika Susilowati
Media Bina Ilmiah Vol. 19 No. 6: Januari 2025
Publisher : LPSDI Bina Patria

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Abstract

This research aims to examine the effect of transformational leadership style on employee creativity by mediating the role of knowledge sharing and information technology in microfinance institutions in Central Java. The population of this study was all employees of micro-financial institutions in Central Java, and the sample used was 250 employees who were selected using a non-probability sampling technique with purposive sampling, namely employees in marketing, administration and services, information and Information Technology departments who had worked for at least 1 year. Data were analyzed using SEM with the help of PLS ​​3. This research proves that transformational leadership adopted by microfinance institutions can increase employee creativity. Likewise, with the mediation of information technology and the mediation of knowledge sharing, the influence of transformational leadership can boost employee creativity.
Co-Authors Fitri Nadifah Fitri Nadifah Much. Riyadus Solichin Mulyanto Mulyanto Rigita Cahyani Siti Nur Azizah Ulwiyatun Nasihah