Djupiansyah Ganie
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB Djupiansyah Ganie
Jurnal Ekonomi STIEP Vol. 5 No. 2 (2020): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) Sekolah Tinggi Ilmu Ekonomi (STIE) Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.706 KB) | DOI: 10.54526/jes.v5i2.37

Abstract

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch
Analisis Kebijakan Dividen terhadap Nilai Perusahaan yang Terdaftar dalam Index LQ-45 Sulpadli Sulpadli; Firman Wahyudi; Sigit Dwi Prakoso; Darmono Darmono; Muhammad Bayu; Djupiansyah Ganie; Siti Munawaroh; Caetano Carceres Correia
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 4 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i4.2564

Abstract

The purpose of the research was to find out and analyze whether there was an influence of dividend policy on the value of companies listed in the LQ-45 index. Based on the results of the study, it can be seen that there is a positive and significant influence between dividend policies on company value. The dividend policy variable has a tcal value of 4,284 and a ttable value of 2,160. This shows that the tcount is larger than the table so that HO is rejected and Ha is accepted, meaning that the dividend policy has an effect and is significant on the value of companies listed in the LQ-45 index. This the hypothesis put forward is acceptable.
Evaluasi Kontribusi Personal Selling, Strategi Iklan, dan Pelayanan terhadap Keputusan Konsumen untuk Membeli Handphone OPPO di Gerai Halup Cell Abd Kadir; Irwansyah Irwansyah; Jemi Arafik; Feri Diansyah; Darmono Darmono; Muhammad Bayu; Djupiansyah Ganie; Yohanes Sri Guntur
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 4 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i4.2611

Abstract

This study aims to analyze the effect of personal selling, advertising, and service quality on consumer buying interest in OPPO mobile phones at Halup Cell Store Berau. The research method uses a quantitative approach with a sample of 90 respondents. The results showed that personal selling and service quality had a significant partial effect on buying interest, while advertising did not. Simultaneously, all three variables significantly influenced consumer buying interest.
Kajian tentang Bagaimana Brand Image, Kualitas Produk, serta Harga Memengaruhi Loyalitas Pelanggan terhadap Produk Skincare MS Glow Eko Sugiono; Pujianto Pujianto; Yudhi Perdana; Dedi Triono; Darmono Darmono; Muhammad Bayu; Djupiansyah Ganie; Yohanes Sri Guntur
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 4 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i4.2614

Abstract

The purpose of the research was to find out and analyze the Influence of Brand Image, Product Quality and Price on Consumer Loyalty in Ms Glow Skincare Products in Berau Regency. This study was conducted on 85 Ms Glow skincare users in Berau Regency as respondents using the purposive sampling method. The analysis tools used are: Validity Test, Reliability Test, Multiple Linear Regression Analysis, Correlation Coefficient, Determination Coefficient, T Test and F Test. Based on the results of the study, it can be seen that the results of the T Test show that the variables of Brand Image, Product Quality and price partially have a significant effect on the variables of consumer loyalty. Then based on the F test, it is known that the variables of Brand Image, Product Quality and price simultaneously have a significant effect on the variables of consumer loyalty. Then, based on the determination coefficient (R Square) of 0.796 (79.6%). This illustrates that the variables of Brand Image, Product Quality and Price are able to influence the Consumer Loyalty variable in Ms Glow skincare products in Berau Regency by 79.6% while the remaining 20.4% is explained by other factors that are not included in this study.
Government Internal Control as a Moderator of the Effect of Regional Financial Accounting Systems on Accountability Siti Munawaroh; Muhammad Bayu; Djupiansyah Ganie; Nakisha Iqfah Alfada; Dawami Buchori; Yohanes Sri Guntur
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8022

Abstract

The objective of this study is to examine the effect of the regional financial accounting system on the accountability of regional financial management at the Berau Regional Financial Management Agency (BPKAD), and to assess the moderating role of the government’s internal control system in this relationship. Primary data were obtained from 67 employees of BPKAD Berau through structured questionnaires. Data analysis employed validity and reliability tests, classical assumption tests, simple linear regression, t-tests, the coefficient of determination, and Moderated Regression Analysis (MRA). The findings reveal that the regional financial accounting system has a positive and significant impact on financial management accountability (t = 2.903 > 1.997, p = 0.005 < 0.05). Moreover, the implementation of the government’s internal control system strengthens this relationship, as indicated by a significant moderating effect (p = 0.038 < 0.05). The inclusion of the internal control system increases the explanatory power of the model by 41.1%, underscoring its importance in enhancing accountability within regional financial management.