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All Journal Gemilang: Jurnal Manajemen dan Akuntansi
Jemi Arafik
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Humanities

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Evaluasi Kontribusi Personal Selling, Strategi Iklan, dan Pelayanan terhadap Keputusan Konsumen untuk Membeli Handphone OPPO di Gerai Halup Cell Abd Kadir; Irwansyah Irwansyah; Jemi Arafik; Feri Diansyah; Darmono Darmono; Muhammad Bayu; Djupiansyah Ganie; Yohanes Sri Guntur
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 4 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i4.2611

Abstract

This study aims to analyze the effect of personal selling, advertising, and service quality on consumer buying interest in OPPO mobile phones at Halup Cell Store Berau. The research method uses a quantitative approach with a sample of 90 respondents. The results showed that personal selling and service quality had a significant partial effect on buying interest, while advertising did not. Simultaneously, all three variables significantly influenced consumer buying interest.
Co-Authors Abd Kadir DARMONO Djupiansyah Ganie Feri Diansyah Irwansyah Irwansyah Muhammad Bayu Yohanes Sri Guntur