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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) J-MAS (Jurnal Manajemen dan Sains) Jurnal MEBIS (Manajemen dan Bisnis) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JDEP (Jurnal Dinamika Ekonomi Pembangunan) Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Neraca Manajemen, Akuntansi, dan Ekonomi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Global Management: International Journal of Management Science and Entrepreneurship
Gendut Sukarno
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Public Health Social Sciences

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Journal : Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat

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Optimalisasi Branding Melalui Digitalisasi Bisnis UMKM Dapoer Athakiela Ruthyanti Manihuruk; Gendut Sukarno
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 4 (2024): Juli: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i4.899

Abstract

The community service program aims to improve branding capabilities in Micro, Small and Medium Enterprises (MSMEs). In the digital era, MSMEs face big challenges in marketing their products effectively. For this reason, this program is designed to provide comprehensive training and assistance in building a strong brand and an effective digital marketing strategy. Athakiela Kitchen, as one of the MSMEs in Wiyung District, has not yet carried out branding for its business. The focus of this service is to help Kitchen Athakiela MSMEs implement good branding using digital marketing. The service method used is through counseling and training on branding and digital marketing. The results obtained from this service were the creation of the Athakiela Kitchen branding by creating an MSME logo, product labels, banners and product photos. Athakiela Kitchen can also market its products through the Instagram account that has been created.
Co-Authors Adimas Prabowo Afitya Sesio Putri Basuki Agustian Firmansyah Aloysius Amavisca Ellyn Dya Lestari Helmi Bagaskara Ikko Ukumi Puteri Setianti Izzah Asyanti Muslimah Kustini Kustini M. Irfan Robby Ashari Mulik Khabibah Nailatun Nimah Nur Laeli Widodo Rini, Hesty Prima Ruthyanti Manihuruk