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All Journal Jurnal Wira Ekonomi Mikroskil Enrichment : Journal of Management Golden Ratio of Finance Management
Wahyuni, Rayu Sri
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Economics, Econometrics & Finance

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The influence of pricing strategy on customer satisfaction and loyalty in the hospitality industry Wahyuni, Rayu Sri; Tulim, Anto; Suwianto, Suwianto; Siagian, Sarmauli Hanny
Enrichment : Journal of Management Vol. 14 No. 4 (2024): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i4.2041

Abstract

In today's business era, competition in business is getting tighter. This increasingly tight competition requires business people to be able to maximize their company's performance in order to compete in the market. The hotel industry plays an important role as one of the supporting sectors of tourism. The success or failure of the hotel business depends on the management of each hotel. Aims: The purpose of this study itself is to 1) Determine the effect of price on customer satisfaction at Nivia Hotel Medan. 2) Determine the effect of promotion on customer satisfaction at Nivia Hotel Medan. The methods used in this study are quantitative data and qualitative data. The population in the study was 1370 customers. The number of samples in the study was determined based on the Slovin formula 93.10 rounded to 100 respondents. The results obtained from this study are based on the hypothesis test, it can be said that the price policy with customer satisfaction can be said to have a significant influence. In the significant test between promotion and customer satisfaction, the value of þvalue = 0.000 is obtained. In addition, it has a tcount value of 3.889 and ttable = 1.661, because the tcount value of 3.889 > ttable 1.661, and has a þvalue value of 0.000 < 0.05. Thus, it can be said that promotion with customer satisfaction can be said to have a significant influence. The results of the regression model test for all variables show a calculated F value of 24.284 with a significance of 0.000. By using a significance limit of 0.05, the significance value is smaller than 0.05. With a positive coefficient direction, it can be accepted that the hypothesis that price and promotion together have a significant influence on customer satisfaction can be accepted. Based on the results of the study, it can be concluded that the results of the regression test obtained the results of the regression coefficient for the price and promotion variables which have a positive regression coefficient, so it can be said that both variables have a significant influence on increasing customer satisfaction at the Nivia Hotel Medan so it can be said that the first hypothesis proposed is proven to be true
Pengaruh Kualitas Pelayanan, Harga Dan Fasilitas Terhadap Loyalitas Melalui Kepuasan Pelanggan Pada Produk Jasa Setiawan, Hendra; Halim, Winny; Ginting, Mbayak; Wahyuni, Rayu Sri
Jurnal Wira Ekonomi Mikroskil Vol. 15 No. 1 (2025): Volume 15 Nomor 1 Edisi April 2025
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v15i1.1649

Abstract

 Penelitian ini bertujuan untuk mengetahui, menguji dan menganalisis pengaruh Kualitas Pelayanan, Harga, dan Fasilitas terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai variabel intervening pada Pelanggan Bengkel Pertintis Perkasa Cabang Flamboyan Medan. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah Accidental sampling dan menggunakan rumus Lemeshow dengan jumlah sampel sebanyak 100 responden. Metode analisis dalam penelitian ini adalah SEM-PLS menggunakan program SmartPLS 4.0. Hasil penelitian ini menunjukkan bahwa Kualitas Pelayanan, Harga dan Fasilitas tidak berpengaruh terhadap Loyalitas Pelanggan, Kualitas Pelayanan dan Fasilitas berpengaruh terhadap Kepuasan Pelanggan, Harga tidak berpengaruh terhadap Kepuasan Pelanggan, Kepuasan Pelanggan berpengaruh terhadap Loyalitas Pelanggan, Kualitas Pelayanan dan Fasilitas berpengaruh terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai variabel intervening, Harga tidak berpengaruh terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai variabel intervening. 
Liquidity, Growth Opportunities, and Profitability as Determinants of Firm Value: Evidence from Manufacturing Companies from Indonesia Hastalona, Dina; Tulim, Anto; Wahyuni, Rayu Sri; Pelawi, Pioner; Sitorus, Erbin
Golden Ratio of Finance Management Vol. 5 No. 2 (2025): April - September
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grfm.v5i2.1268

Abstract

Growth opportunity is a growth opportunity to invest in things that benefit the company. Therefore, a ratio is needed to assess the company's ability to pay all short-term debts with its current assets. This study aims to determine the effect of liquidity and capital structure on company value with profitability as a moderating variable in manufacturing companies and those listed on the Indonesia Stock Exchange in 2022-2024. The methodology in this study is quantitative research with secondary data in the form of financial reports listed on the Indonesia Stock Exchange (IDX) for 2022-2024, and the sample selection technique used is purposive sampling in 11 manufacturing companies. The sample was taken based on predetermined criteria using the purposive sampling method. The data that met the criteria amounted to 10 companies. The results of the F test state that liquidity and Growth opportunity have a simultaneous effect on company value. The regression results above show that liquidity positively affects company value. The greater the liquidity ratio, the more the company can pay short-term debts.  It can be concluded that liquidity influences decisions and assessments from external parties in a company so that it can maintain its financial performance and use its resources appropriately to increase its profits.
Co-Authors Dina Hastalona Halim, Winny Hendra Setiawan Mbayak Ginting Pioner Pelawi Siagian, Sarmauli Hanny SITORUS, ERBIN Suwianto, Suwianto Tulim, Anto