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All Journal Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Komunikasi Islam (J-KIs) Jurnal Ilmu Komunikasi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Ilmiah Teknik Informatika dan Komunikasi International Journal of Technology and Education Research J-CEKI
HUDI SANTOSO
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ilmu Sosial, Pendidikan Dan Humaniora

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Implementasi Pemasaran Digital pada Media Sosial Instagram Deustchkursebildung Thabina Carissa Putri; Hudi Santoso
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 2 (2025): Agustus: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i2.2216

Abstract

This study discusses the implementation of digital marketing strategies through Instagram social media on the deutschkursebildung account, this company is engaged in German language education. The purpose of this study is to describe the digital marketing strategy carried out by deutschkursebildung through Instagram. The method used is a qualitative descriptive approach with data collection through Instagram account observations, interviews, and documentation. The results of the study show that the use of attractive visual content, consistency in uploads, and active interaction with followers have a positive impact on increasing audience engagement. Thus, digital marketing strategies through Instagram have proven to be an effective tool in supporting the growth and existence of deutschkursebildung in the digital era.
Co-Authors Adela Intan Andini Amalia Febriyani Anggi Widia Khairunnisa Anggi Widya Khairunisa Azmy Deliana Putri Chandra, Cholen Lathining Sekar Dyla Fauza Rahmawati Faradita Putri Al Rohman Hevi Novianti Ika Sartika Ika Yuliasari Khalila Zahra Muhammad Aufa Abdul Hakim Nabhila Manisya Nabila Manisya Naura Ikbari Ramadhani Novita Lestiani Rifalia Gusmalina Suparman Syafitrie Pangestuti Thabina Carissa Putri Zerlynda Ali