Garuda - Garba Rujukan Digital

STRATEGI PROMOSI MELALUI INSTAGRAM @evodis.aroma DALAM MENARIK MINAT BELI KONSUMEN Fajar Muttaqin; Suparman; Amiruddin Saleh; Rici Tri Harpin Pranata; Nabhila Manisya; Khalila Zahra Maharani; Maharani Azzahra
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1426

This study aims to examine the promotional strategies implemented through social media content on Instagram @evodis.aroma to enhance consumer purchase interest. Beyond this, the research seeks to identify the range and diversity of content types used by the @evodis.aroma Instagram account to attract its audience and drive engagement. By employing a descriptive qualitative research method, utilizing in-depth interviews as a primary data collection technique, this study offers a comprehensive and nuanced understanding of the promotional tactics and content strategies deployed. The findings of this research reveal that Instagram @evodis.aroma utilizes a targeted promotional approach, strategically crafted to boost consumer interest and purchasing intent. This strategy is manifested through a variety of key elements and structured phases in the account’s content management, such as visually appealing posts, interactive stories, and informative product highlights. The analysis process of the strategy used by Instagram @evodis.aroma is conducted using the AIDA model (Awareness, Interest, Desire, and Action) as the main guideline.

KOMUNIKASI ORGANISASI DALAM MANAJEMEN KONFLIK DI BEM SEKOLAH VOKASI IPB UNIVERSITY Novi Karyanti; Suparman; Amiruddin Saleh; Rici Harpin Pranata; Nabhila Manisya; Khalila Zahra Maharani
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1487

This study examines the scope of communication in conflict management within the Student Executive Board (BEM) of the Vocational School at IPB University. Conflicts often arise in student organizations due to differing perspectives and work priorities. Effective organizational communication is essential for maintaining stability and achieving common goals. This study aims to analyze the organizational communication flow and communication strategies used by BEM SV IPB in conflict management. A qualitative method was employed, with data gathered through in-depth interviews with informants who are members of BEM SV IPB. The findings indicate that the Vocational School’s Student Executive Board at IPB University uses an open communication approach involving various structural levels in conflict management, from departmental/office daily board members to the general chairperson of BEM SV IPB. This approach allows conflicts to be resolved at the lowest level first, thus maintaining organizational effectiveness and strengthening the role of field coordinators. The organizational communication strategies implemented by BEM SV IPB in conflict management include regular meetings, formal and informal communication, as well as evaluations or feedback. This strategy is effective in easing tensions, maintaining relationships, and fostering a collaborative organizational communication culture. This study provides guidance and benefits for other student organizations in conflict management to enhance cooperation within the organization or group.

Strategi Pembuatan Konten Instagram @amorphotoworks dalam Mempertahankan Konsistensi dan Kualitas Branding: Fauziah, Raden Gladis Muthia; Santoso, Hudi; Khalila Zahra Maharani; Nabhila Manisya; Amiruddin Saleh
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 4 (2024): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v4i4.629

Penelitian ini mengkaji strategi pembuatan konten yang diterapkan oleh akun Instagram @Amorphotoworks dalam mempertahankan konsistensi dan kualitas branding di industri fotografi dan videografi pernikahan. Tujuan penelitian ini adalah untuk menganalisis jenis konten video yang diproduksi serta strategi yang digunakan untuk menjaga konsistensi branding dan meningkatkan kepuasan konsumen. Dengan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam dengan pemilik dan tim media sosial serta observasi langsung pada akun Instagram. Hasil penelitian menunjukkan bahwa Amorphotoworks menerapkan beberapa strategi utama: penggunaan teknik sinematik yang konsisten, riset audiens yang rutin,perencanaan konten bulanan, dan evaluasi performa untuk beradaptasi dengan tren tanpa mengorbankan identitas merek. Selain itu, proses pembuatan konten mengikuti arahan dan kualitas kontrol yang terstruktur untuk memastikan keselarasan dengan nilai-nilai merek. Studi ini memberikan kontribusi dalam pemahaman strategi konten di Instagram untuk penguatan konsistensi branding, dan memiliki implikasi bagi bisnis yangingin mempertahankan citra branding visual secara optimal di saluran digital.

KOMUNIKASI ORGANISASI DALAM MENDORONG KINERJA KARYAWAN PADA DIVISI CORPORATE AND GOVERNMENT TRANS TV Ratu Chiandita; Suparman Suparman; Amiruddin Saleh; Rici Tri Harpin; Nabhila Manisya; Khalila Zahra Maharani; Anggi Widia; Maharani Azzahra
Communicative : Jurnal Dakwah dan Komunikasi Vol 5 No 2 (2024): Communicative : Jurnal Komunikasi dan Dakwah
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the role of organizational communication in improving employee performance in the Corporate and Government Division of Trans TV. The main problem discussed in this research is how the form of internal communication applied by the division and the role of communication in encouraging employee performance. Using a descriptive qualitative approach through a case study method, this research used in-depth interviews with a number of employees and secondary data analysis. The results show that organizational communication consisting of vertical, horizontal, and diagonal communication has been implemented by Trans TV's Corporate and Government Division. The vertical communication applied uses The Equalitarian Style approach. Horizontal communication that is applied plays a role in facilitating coordination between coworkers, supported by strategic workspaces, while diagonal communication accelerates cross-division decision making. This form of communication creates a comfortable work environment, strengthens relationships, and encourages employee performance and can reduce conflict, increase a sense of community, and maintain employee motivation. It can be concluded that organizational communication in the Corporate and Government Division of Trans TV plays a role in encouraging employee performance.

Anime sebagai Bentuk Media Komunikasi Lintas Budaya pada Mahasiswa Sekolah Vokasi IPB Amanu, Zhevio Aufa; Mohamad Ghozali Meonawar; Leonard Dharmawan; Sutisna Riyanto; Nabhila Manisya
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1153

Anime sebagai produk budaya populer Jepang, telah menjadi media komunikasi lintas budaya yang signifikan bagi generasi muda, termasuk mahasiswa di Indonesia. Penelitian ini bertujuan memahami peran anime dalam membentuk pandangan budaya Jepang di kalangan mahasiswa Sekolah Vokasi IPB. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam dengan mahasiswa penggemar anime. Hasil penelitian menunjukkan bahwa anime berfungsi sebagai jembatan budaya yang memperkenalkan elemen-elemen penting dari budaya Jepang, seperti kedisiplinan, persahabatan, dan etos kerja. Interaksi yang berkelanjutan dengan anime membantu membentuk identitas budaya mahasiswa, memperkaya konsep diri mereka dengan nilai-nilai positif dari budaya Jepang, dan meningkatkan keterbukaan serta toleransi terhadap perbedaan budaya. Selain itu, keterlibatan mahasiswa dalam komunitas anime memperkuat rasa solidaritas dan kebersamaan dalam komunitas lintas negara. Penelitian ini memberikan pemahaman yang lebih dalam mengenai kontribusi anime dalam memfasilitasi komunikasi lintas budaya di era globalisasi.

Pengaruh Copywriting “Kaya Ada Manis-Manisnya” pada Konten Promosi Le Minerale terhadap Keputusan Pembelian Konsumen Novita Lestiani; Hudi Santoso; Suparman; Nabhila Manisya; Anggi Widia Khairunnisa
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1212

The influence of creative copywriting in promotional content has grown increasingly significant in today’s competitive market. This study aims to explore how the copywriting phrase “Kaya Ada Manis-Manisnya” in Le Minerale’s promotional content impacts consumer purchasing decisions. Using the AIDA model (Attention, Interest, Desire, Action) and consumer purchasing decision theory, the research analyzes the effects of this copywriting on consumer motivation, perception, attitude, reference groups, and social status. A quantitative descriptive-analytic approach is employed, with a survey conducted among 93 students from the Digital Communication and Media at IPB University’s Vocational School. Data analysis through simple linear regression reveals a significant influence of Le Minerale’s copywriting on purchasing decisions, with the model explaining 67% of the variation in purchase behavior. This research highlights the importance of emotionally engaging copywriting in building brand preference and provides insights for Le Minerale to enhance future marketing strategies. Furthermore, effective copywriting can enhance consumer trust, particularly when it resonates with personal and social value.

Anime sebagai Bentuk Media Komunikasi Lintas Budaya pada Mahasiswa Sekolah Vokasi IPB Amanu, Zhevio Aufa; Mohamad Ghozali Meonawar; Leonard Dharmawan; Sutisna Riyanto; Nabhila Manisya
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1153

Anime sebagai produk budaya populer Jepang, telah menjadi media komunikasi lintas budaya yang signifikan bagi generasi muda, termasuk mahasiswa di Indonesia. Penelitian ini bertujuan memahami peran anime dalam membentuk pandangan budaya Jepang di kalangan mahasiswa Sekolah Vokasi IPB. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam dengan mahasiswa penggemar anime. Hasil penelitian menunjukkan bahwa anime berfungsi sebagai jembatan budaya yang memperkenalkan elemen-elemen penting dari budaya Jepang, seperti kedisiplinan, persahabatan, dan etos kerja. Interaksi yang berkelanjutan dengan anime membantu membentuk identitas budaya mahasiswa, memperkaya konsep diri mereka dengan nilai-nilai positif dari budaya Jepang, dan meningkatkan keterbukaan serta toleransi terhadap perbedaan budaya. Selain itu, keterlibatan mahasiswa dalam komunitas anime memperkuat rasa solidaritas dan kebersamaan dalam komunitas lintas negara. Penelitian ini memberikan pemahaman yang lebih dalam mengenai kontribusi anime dalam memfasilitasi komunikasi lintas budaya di era globalisasi.

Pengaruh Copywriting “Kaya Ada Manis-Manisnya” pada Konten Promosi Le Minerale terhadap Keputusan Pembelian Konsumen Novita Lestiani; Hudi Santoso; Suparman; Nabhila Manisya; Anggi Widia Khairunnisa
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1212

The influence of creative copywriting in promotional content has grown increasingly significant in today’s competitive market. This study aims to explore how the copywriting phrase “Kaya Ada Manis-Manisnya” in Le Minerale’s promotional content impacts consumer purchasing decisions. Using the AIDA model (Attention, Interest, Desire, Action) and consumer purchasing decision theory, the research analyzes the effects of this copywriting on consumer motivation, perception, attitude, reference groups, and social status. A quantitative descriptive-analytic approach is employed, with a survey conducted among 93 students from the Digital Communication and Media at IPB University’s Vocational School. Data analysis through simple linear regression reveals a significant influence of Le Minerale’s copywriting on purchasing decisions, with the model explaining 67% of the variation in purchase behavior. This research highlights the importance of emotionally engaging copywriting in building brand preference and provides insights for Le Minerale to enhance future marketing strategies. Furthermore, effective copywriting can enhance consumer trust, particularly when it resonates with personal and social value.

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