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All Journal Kajian Branding Indonesia Jurnal Karya Abdi Masyarakat
Taufiq, Rachmat
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Relasi Konsumen dengan Brand dalam Perspektif Indonesia Permana, Muhammad Zein; Taufiq, Rachmat; Hardianto, Yoga; Hadras, Muhammad
Kajian Branding Indonesia Vol 6 No 2 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.2.129-139

Abstract

This study aims to find the concept of consumer-brand relations from the perspective of Indonesian consumers. This is because so far the research related to consumer relations with the brand comes from a developed country background who is very familiar and accustomed to interactions with brands. This study will then explore the concept of what Indonesian consumers live with in relation to their relationship with the band. It was found that there are 5 main concepts of consumer relations with brands, namely: brand loyalty; feeling connected to something; connection with self; the way someone builds interactions; expand themselves and relationships; each of these categories is closely related to anthropomorphizing, namely a process called human activity to animate, humanize, and personalize Penelitian ini bertujuan untuk menemukan konsep relasi konsumen dengan brand dari perspektif konsumen Indonesia. Hal ini karena selama ini penelitian terkait relasi konsumen dengan brand itu berlatar-belakang negara maju yang sangat familiar dan terbiasa dengan interaksi dengan brand. Penelitian ini kemudian akan mengeksplorasi konsep apa yang dihayati konsumen Indonesia terkait dengan relasinya dengan band. ditemukan bahwa terdapat 5 konsep utama relasi konsumen dengan brand yakni:Loyalitas terhadap brand; perasaan terkoneksi dengan sesuatu; keterkaitan dengan diri; cara seseorang dalam membangun interaksi; memperluas diri dan relasi; yang masing-masing kategori tersebut erat kaitannya dengan anthropomorphizing yaitu proses yang disebut dengan Aktivitas manusia untuk menghidupkan, memanusiakan, dan mempersonalisasi.
Psychoeducational Program on Anti-Bullying for Elementary School Students in Cimahi City Asri, Afini Freudwi; Ermawati, Linda; Mediasari, Dita; Taufiq, Rachmat
Jurnal Karya Abdi Masyarakat Vol. 9 No. 2 (2025): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

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Abstract

Bullying remains a critical issue in Indonesian elementary schools, yet culturally adapted preventive interventions are still limited. This study aimed to implement and evaluate an anti-bullying psychoeducation program for elementary students in Cimahi City. Using a quasi-experimental pre–post design, the program was delivered to 40 students in grades 3 and 4 across two public schools. The intervention integrated cognitive instruction, emotional awareness activities, discussions, video demonstrations, and roleplay simulations, adapted from the Take A Stand framework. Data were collected through pre–post questionnaires measuring knowledge, empathy, and assertive bystander intentions, supported by qualitative observations and student reflections. Results showed substantial improvements across all domains: knowledge increased by 36.4%, empathy by 28.6%, and assertive intentions by 36.3%. Qualitative findings revealed enhanced emotional expression, stronger peer support, and greater willingness to seek help from trusted adults. The novelty of this study lies in its culturally contextualized, participatory psychoeducation model implemented within a semi-urban Indonesian setting. The program demonstrates that brief, SEL-based interventions can effectively enhance children’s cognitive and emotional competencies related to bullying. These finding highlight the importance of early psychological education and suggest that culturally tailored psychoeducation can serve as a scalable approach to fostering safer, more inclusive school environments
Co-Authors Asri, Afini Freudwi Ermawati, Linda Hadras, Muhammad Hardianto, Yoga Mediasari, Dita Permana, Muhammad Zein