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All Journal Kajian Branding Indonesia Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Karya Abdi Masyarakat
Taufiq, Rachmat
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Relasi Konsumen dengan Brand dalam Perspektif Indonesia Permana, Muhammad Zein; Taufiq, Rachmat; Hardianto, Yoga; Hadras, Muhammad
Kajian Branding Indonesia Vol 6 No 2 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.2.129-139

Abstract

This study aims to find the concept of consumer-brand relations from the perspective of Indonesian consumers. This is because so far the research related to consumer relations with the brand comes from a developed country background who is very familiar and accustomed to interactions with brands. This study will then explore the concept of what Indonesian consumers live with in relation to their relationship with the band. It was found that there are 5 main concepts of consumer relations with brands, namely: brand loyalty; feeling connected to something; connection with self; the way someone builds interactions; expand themselves and relationships; each of these categories is closely related to anthropomorphizing, namely a process called human activity to animate, humanize, and personalize Penelitian ini bertujuan untuk menemukan konsep relasi konsumen dengan brand dari perspektif konsumen Indonesia. Hal ini karena selama ini penelitian terkait relasi konsumen dengan brand itu berlatar-belakang negara maju yang sangat familiar dan terbiasa dengan interaksi dengan brand. Penelitian ini kemudian akan mengeksplorasi konsep apa yang dihayati konsumen Indonesia terkait dengan relasinya dengan band. ditemukan bahwa terdapat 5 konsep utama relasi konsumen dengan brand yakni:Loyalitas terhadap brand; perasaan terkoneksi dengan sesuatu; keterkaitan dengan diri; cara seseorang dalam membangun interaksi; memperluas diri dan relasi; yang masing-masing kategori tersebut erat kaitannya dengan anthropomorphizing yaitu proses yang disebut dengan Aktivitas manusia untuk menghidupkan, memanusiakan, dan mempersonalisasi.
Psychoeducational Program on Anti-Bullying for Elementary School Students in Cimahi City Asri, Afini Freudwi; Ermawati, Linda; Mediasari, Dita; Taufiq, Rachmat
Jurnal Karya Abdi Masyarakat Vol. 9 No. 2 (2025): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bullying remains a critical issue in Indonesian elementary schools, yet culturally adapted preventive interventions are still limited. This study aimed to implement and evaluate an anti-bullying psychoeducation program for elementary students in Cimahi City. Using a quasi-experimental pre–post design, the program was delivered to 40 students in grades 3 and 4 across two public schools. The intervention integrated cognitive instruction, emotional awareness activities, discussions, video demonstrations, and roleplay simulations, adapted from the Take A Stand framework. Data were collected through pre–post questionnaires measuring knowledge, empathy, and assertive bystander intentions, supported by qualitative observations and student reflections. Results showed substantial improvements across all domains: knowledge increased by 36.4%, empathy by 28.6%, and assertive intentions by 36.3%. Qualitative findings revealed enhanced emotional expression, stronger peer support, and greater willingness to seek help from trusted adults. The novelty of this study lies in its culturally contextualized, participatory psychoeducation model implemented within a semi-urban Indonesian setting. The program demonstrates that brief, SEL-based interventions can effectively enhance children’s cognitive and emotional competencies related to bullying. These finding highlight the importance of early psychological education and suggest that culturally tailored psychoeducation can serve as a scalable approach to fostering safer, more inclusive school environments
Skrining Psikologis Tumbuh Kembang Anak sebagai Upaya Mewujudkan Generasi Tangguh Demi Ketahanan Nasional Afini Freudwi Asri; Mediasari, Dita; Ernawati, Linda; Taufiq, Rachmat
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i4.6857

Abstract

This community service activity aimed to conduct psychological screening of children’s growth and development and to enhance parents’ capacity in understanding their children’s psychological development. The program was organized by the Faculty of Psychology, Universitas Jenderal Achmad Yani, in collaboration with the Karsa Media Bakti Foundation (YKMB), and was participated in by 19 children and their parents residing in Cimahi and Bandung. The activity consisted of four stages: completion of screening forms and developmental history by parents, structured interviews and anamnesis, observation and brief individual counseling, and evaluation of participants’ knowledge and satisfaction. Data were analyzed using descriptive qualitative and simple quantitative approaches. The results showed that the most common problems included emotional regulation difficulties (31.6%), learning focus issues (26.3%), and social behavior problems (15.8%). Parents’ knowledge increased by an average of 36%, and the overall satisfaction level reached 4.7 out of 5. This program demonstrates that community-based psychological screening involving active participation of children and parents is an effective preventive approach for early detection of developmental issues. It is recommended that similar programs be conducted regularly and expanded to schools and other communities to strengthen family roles in building resilient generations for national endurance.
Co-Authors Afini Freudwi Asri Asri, Afini Freudwi Ermawati, Linda Hadras, Muhammad Hardianto, Yoga Linda Ernawati Mediasari, Dita Permana, Muhammad Zein