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Widhiyanti, Anak Agung Sandatya
Institut Teknologi Dan Bisnis STIKOM Bali
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Dentistry Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : ARRUS Journal of Engineering and Technology

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Enhancing Customer Interaction with Chatbot in Digital Marketing for Traditional Balinese Food Sellers Anak Agung, Sandatya Widhiyanti; I Gusti Agung Ayu Sekarini
ARRUS Journal of Engineering and Technology Vol. 4 No. 2 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/jetech3296

Abstract

This research explores the potential of chatbot to enhance interactions between consumers and traditional Balinese food sellers. Besides that, this research promotes Balinese specialties, improves customer experience, and supports local tourism by increasing accessibility to information. Research methods include literature review, surveys, data collection, prototype development, implementation, and result analysis. The Bakul BOT application was developed, and testing involved Black Box Testing for functionality and the System Usability Scale (SUS) for user satisfaction. Test results showed all features worked as expected, with an average SUS score of 83, placing Bakul BOT in grade A, categorized as "Excellent." The Net Promoter Score (NPS) classified the app as a "Promoter," indicating high user satisfaction and recommendation likelihood. Overall, Bakul BOT is user-friendly and well-received, especially regarding its functionality and features.
Co-Authors Dian Pramana I Gusti Agung Ayu Sekarini I Gusti Agung Vony Purnama I Made Candiasa I Nyoman Sutapa Kadek Yota Ernanda Aryanto Meliana, Ni Komang Gita N. Paramananda, N. Paramananda Sekarini, I Gusti Agung Ayu