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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Social Science and Education Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen
Ginanjar, Noornisa Sarah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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BUDAYA ORGANISASI DAN KEPEMIMPINAN TRANSFORMASIONAL TANTANGAN PENINGKATAN KINERJA KARYAWAN Permadi, Indra; Sobar, Agus; Fathussyaadah, Eva; Ginanjar, Noornisa Sarah

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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v5i3.1597

Abstract

Organizational performance is a manifestation.. of the performance of organizational members. The challenges of improving organizational performance must be addressed with organizational change management and leadership patterns that can boost organizational performance. The research aims to examine the challenges of performance improvement based on organizational cultural factors and the application of transformational leadership. The target population is the employees and leaders of financing companies operating in the Sukabumi region. A total of 97 respondents were obtained using proportional sampling. Analysts use multiple OLS regression. The results of organizational culture research and transformational leadership have a significant effect on improving performance.
PENGARUH ELECTRONIC WORD OF MOUTH, VARIASI PRODUK, DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG KONSUMEN PADA UMKM SEBLAK MAMAM FOODIES DI KOTA SUKABUMI Hermawan, Raihan Akbar Hermawan; Nur Saidah, Futri; Ginanjar, Noornisa Sarah
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 1 (2026): Vol 2 No 1: Edisi Januari 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i1.1575

Abstract

Tujuan dari penelitian ini adalah untuk menguji bagaimana minat pembelian ulang konsumen dipengaruhi oleh keragaman produk, kualitas produk, dan Electronic Word of Mouth pada UMKM Seblak Mamam Foodies di Kota Sukabumi. Pendekatan penelitian kuantitatif digunakan, dan data dikumpulkan dengan menyebarkan kuesioner kepada 97 responden. Analisis data menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa E-WOM, variasi produk, dan kualitas produk berpengaruh positif dan signifikan terhadap minat beli ulang, baik secara parsial maupun simultan. Hasil ini mengindikasikan bahwa komunikasi positif di media sosial, keberagaman produk, mutu produk yang baik, mampu mendorong loyalitas dan niat beli ulang konsumen.
PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SARI ROTI DI SUKABUMI Anjani, Dewi; Ginanjar, Noornisa sarah
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): April
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to examine the effect of brand awareness and product quality on purchasing decisions for Sari Roti products in Sukabumi. The research method that the author uses is a quantitative method. The population in this study are consumers who buy and consume Sari Roti products. The sample of this research is consumers who buy and consume Sari Roti products, totaling 97 people. The type of data in this study is primary data by distributing questionnaires to respondents. Data analysis used is the validity test and instrument reliability test. The prerequisite analysis tests are the Normality Test, Multicollinearity Test, Heteroscedasticity Test and Linearity Test. Furthermore, the analysis technique uses multiple regression. The variables used are brand awareness and product quality as independent variables and purchasing decision variables as the dependent variable. Multiple linear regression model with the results of the equation Y = 6.570 +0.188 +0.130, from these results the constant is 6.750, Brand Awareness (X1) is 0.188 or 1.88% and Product Quality (X2) is 0.130 or 1.30% and Test Results t Brand awareness (X1) with results with significant t-test results <0.05, namely (0.014 <0.05) so there is a partial effect. The results of the t-test with product quality (X2) with a significant result of unit t <0.05, namely (0.01 <0.05) then there is a partial effect. Brand Awareness and Product Quality simultaneously have a positive and significant effect on Purchase Decisions for Sari Roti Products in Sukabumi as evidenced by the significant F test results in the Anova test, it is found that the Fcount value is 18.721. With a significant value of 0.000 and an F-table value of 3.09, it can be concluded that F-count > F-table with a significant level of 0.000 <0.05.
Co-Authors Dewi Anjani, Dewi Fathussyaadah, Eva Hermawan, Raihan Akbar Hermawan Nur Saidah, Futri Permadi, Indra Sobar, Agus