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All Journal CIVED (Journal of Civil Engineering and Vocational Education) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis EKONOMIKA45 Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Garina Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
AGUS SUSANTI
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Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Journal : EKONOMIKA45

 1 
Pengaruh Bauran Pemasaran (7P) Terhadap Kepuasan Pelanggan Pada Salon Murti Jepara Agus Susanti
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 2 (2022): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i2.1556

Abstract

Salon Murti is a beauty salon located in Guyangan Village, RT 1 RW 5, South District, Kamdowo Field, Bangsri District, Jepara Regency, Central Java. Salon Murti has a line of business: beauty salon, hair care, facial care and bridal make-up. Mrs. Sri Murti is the owner of Salon Murti. Salon Murti, even though it is located in a village, can develop rapidly. The development of the bridal makeup studio and beauty salon is supported by Mrs. Sri Murti's ability to develop salons using the Marketing Mix (7P) marketing strategy, namely product, price, place, promotion, people or HR. (People), Physical appearance (Physical Evidence), 2 Process (Process) in providing satisfaction to customers. Mrs. Murti always tries to develop her salon business, including by developing a place. Salon Murti is trying to develop its product services by opening a beauty salon service business, hair care, facial care and bridal make-up. The place is developed for the convenience of customers. Both for waiting rooms and treatment rooms, Salon Murti The aim of this research is to test and analyze the effect of the marketing mix (7P) on customer satisfaction at Salon Murti Jepara.
Co-Authors Alvi Rizqia Anggraini Oktapia Ari Fatikhatuz Zulva Cintya Nabilah Mulida Dea Ayuk Septiani Dea Rahajeng Taufik Diah Ayu Maulina Emiziana Hanida Asma Nafi’ah Irene Elda Puspita Kuswidyaningrum N.J Kuswidyaningrum Naharina Jannati Kuswidyaningrum NJ4 Lailatun Nasikhah Martina Dwi Meila Rahmawati Melina Wati Nurulisma Saputri Oktaviani Oktaviani Putri Yuliana Angelika Qoirunisa Sekar Pratiwi Rafika Suryawati Risma Putri Widya Sari Sefira Maharani Sofia Daniat Sofia Daniati Tania Dewi Ariyanti Tiara Irawati Vira Alya Hermawan Wanda Vera Lestari Widiati Alifah