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Pengaruh Harga dan Kualitas Produk terhadap Loyalitas Distributor Keripik Singkong Nasyirudin, Muhammad; Andari, Bina; Trioko, Sunan; Wijaya, Hendra Agung
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 12 No 1 (2024)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v12i1.1110

Abstract

The agricultural sector is the most important sector both in the long term of economic development and for short term economic recovery. Now is a good time to explore thoughts on reorienting agricultural development policies. The agricultural development policy is directed so that agriculture becomes a resilient sector, in the short term able to face the economic crisis, and in the long term able to face globalization with a sustainable agricultural system, in a democratic economic system and in a decentralized government. This research aims to analyze whether price and product quality influence the loyalty of cassava chips distributors. Distributor loyalty is a concern for companies if the product wants to continue to be on the market. The population in this study were cassava chips distributors. The samples taken were 78 respondents. Analysis of the data used in this research was assisted by SPSS version 25. Using a survey research method with a quantitative research type. The results show that price has an effect on distributor loyalty. Product quality has a partial and simultaneous effect on distributor loyalty. Thus the higher the price and quality of the product, the higher the loyalty of the contributor. Thus, UD trigoferous must improve product quality such as increasing product durability. So that the product can be stored longer.
Pengaruh Pengawasan terhadap Disiplin Kerja Karyawan: (Studi pada PT. Swadharma Sarana Informatika Unit Kediri) Nasyirudin, Muhammad; Novriharyaji, Dandhy; Wijaya, Hendra Agung
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 11 No 2 (2022): September 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v11i2.2463

Abstract

An activity or organization is inseparable from supervisory activities. In an activity or organization, it relies not only on state of the art facilities and infrastructure or tools, but also the quality of its human resources. Surveillance activities are carried out in the hope of achieving the goals that have been planned. The purpose of the study was to see whether supervision had an influence on the work discipline of employees at PT Swadharma Sarana Informatika Unit Kediri. All 40 employees became a research sample. Researchers use quantitative methods with the main and supporting data being the source of the data used. The results showed that there was a significant influence of supervision on employee work discipline based on regression testing with the help of the SPSS program showing a signification value of 0.014 < 0.05.
Marketing Strategy Analysis to Increase Product Sales Volume: (Study at Blitar City RR Refill Drinking Water Depot) Yudhistira, Raka Valentino; Nasyirudin, Muhammad
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 13 No 1 (2024): Maret 2024
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v13i1.3616

Abstract

The aim of this research is to analyze marketing strategies and internal and external environmental conditions in the RR refill drinking water depot. Based on research from a 4P marketing perspective (product, price, place and promotion) from the product side, the RR logo is distinctive and easily recognized by the public, and is an RO (Reserve Osmosis) drinking water product that has been laboratory tested and has received a certificate. appropriate from the competent authority. In terms of price, a 19 liter gallon costs Rp. 6,000 and the Bio Water type costs Rp. 8,000. This price is quite helpful for the local community, most of whose customers are traders and food stall entrepreneurs. In terms of location, the depot location is very easy to reach and is about 100 meters from the main road (provincial) of Blitar City. The promotional side involves personal sales, coming directly to the location by visiting consumers door to door, where employees will make presentations explaining the sales product to attract buyers.
E-KTP Service Policy Influences at the Salamrejo Village Office on Public Satisfaction Sutowo, Sutowo; Nasyirudin, Muhammad; Hermawan, Yusada Andri
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16110

Abstract

This study aims to determine the effect of the E-KTP public service policy at the Salamrejo Village Office on public satisfaction. The method used is a quantitative research method. This study was conducted in Salamrejo Village, with the sample being the community of Salamrejo Village. To measure the results of the validity of the instrument using validity and reliability tests. Then, the classical assumption test is performed by testing normality and heteroscedasticity—hypothesis testing using the T-test (partial test). From the results of the data analysis, it was found that the E-KTP service policy at the Salamrejo village office significantly influenced public satisfaction by 0.002.
The Effect of Social Interaction Patterns on Job Satisfaction Nasyirudin, Muhammad; Fawazi, Muhammad Halim; Fitria, Desi
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education (On Progress July-Desembe
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1305

Abstract

In the context of small and medium enterprises (SMEs), social interaction patterns constitute a critical determinant of organizational dynamics and employee well-being. This study investigates the influence of social interaction patterns on employee job satisfaction at UD Anisa Jaya Kanigoro, Blitar Regency. Employing a quantitative associative approach with simple linear regression analysis, the research utilized a total sample of 10 permanent employees as respondents. Data were collected through validated Likert-scale questionnaires (Cronbach's Alpha: X=0.699; Y=0.831) and analyzed using SPSS. The findings reveal a significant positive influence of social interaction patterns on job satisfaction (t=3.610; p=0.007; β=0.787), with the regression equation Y=-0.984+0.951X indicating that each unit increase in social interaction patterns enhances job satisfaction by 0.951 units. The strength of influence reaching 78.7% demonstrates that relational dimensions dominate over structural factors in SME contexts. Management should prioritize social capital investment through systematic team-building programs, open communication forums, and strengthening reciprocity norms. Future research requires sample expansion and exploration of moderating variables to understand the boundary conditions of this relationship.