Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Pemasaran Jasa
Silalahi, Andri Dayarana K.
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
MEDIASI VARIABEL KREDIBILITAS MEREK DALAM MENGANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP EVALUASI MEREK: Sebuah Studi Kasus Pada Pengguna Smartphone Samsung di Kota Medan Silaban, Pantas H.; Silalahi, Andri Dayarana K.
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1418

Abstract

This study aimed to examined the effect of Electronic Word-Of-Mouth on Samsung brand evaluation moderated brand credibility. The population in this study is infinite numberwhich contained by all the people who are using the Samsung products in Medan. The number of samples used in this study are 100 respondents with technique of determining the sample is purposive random sampling with judgment sampling method that researchers use certain criteria that will be used as a sample in this study. The type of research used in this study is the type of causality research. The independent variable in this research is electronic word-of-mouth, and the dependent variable is the brand evaluation and the moderation/intervening variable is brand credibility. The results showed that partially electronic word-of-mouth has a positive and significant effect on brand credibility, electronic word-of-mouth have positive and significant effect on brand evaluation, brand credibility has a positive and significant impact on brand evaluation, electronic word-of- mouth has a positive and significant influence on brand evaluation with brand credibility as a moderating variable. In addition, the results of this study also indicate that there is an indirect effect of the more dominant electronic word-of-mouth on brand evaluation through brand credibility is 0.529. The conclusion in this research is E-WOM not directly against Samsung brand evaluation in Medan. Suggestions for further research are to add more independent variables and use SEM analysis tools with more objectives in research objectives and targets.
WHAT WE LEARN ABOUT HOSPITAL SERVICE QUALITY DURING PANDEMIC COVID-19: AN INVESTIGATION OF SATISFACTION POST-PANDEMIC SITUATION Silalahi, Andri Dayarana K.; Sormin, Surmida; Lumbangaol, Chrisna
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

During the COVID-19 pandemic, hospitals provided vital health services to the community. This is especially true for patients who have been exposed to COVID-19. There is considerable literature on hospital patient satisfaction, but the practical details of how service quality affects patient satisfaction during the COVID-19 pandemic require further investigation. In light of this, this study proposes a model of patient satisfaction based on the quality of service provided during the COVID-19 pandemic. To collect data, a questionnaire was administered to 200 hospital patients treated during the COVID-19 pandemic. In order to analyze the data, SPSS 25 software was used to perform multiple regression analysis. It was found that empathy had the most significant impact on patient satisfaction. Despite this, it appears that patients do not prioritize the physical facilities, responsiveness, or reliability of a hospital since these factors do not significantly impact patient satisfaction. The assurance factor is one of the factors that negatively impact satisfaction. Accordingly, this study recommends that hospitals provide services to patients emphasizing assurance, responsiveness, reliability, and physical facilities in order to increase patient satisfaction during the COVID-19 outbreak. As the improvement in service quality will affect patient satisfaction, it will also affect the patient's confidence in the hospital.
MEDIASI VARIABEL KREDIBILITAS MEREK DALAM MENGANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP EVALUASI MEREK: Sebuah Studi Kasus Pada Pengguna Smartphone Samsung di Kota Medan Silaban, Pantas H.; Silalahi, Andri Dayarana K.
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1418

Abstract

This study aimed to examined the effect of Electronic Word-Of-Mouth on Samsung brand evaluation moderated brand credibility. The population in this study is infinite numberwhich contained by all the people who are using the Samsung products in Medan. The number of samples used in this study are 100 respondents with technique of determining the sample is purposive random sampling with judgment sampling method that researchers use certain criteria that will be used as a sample in this study. The type of research used in this study is the type of causality research. The independent variable in this research is electronic word-of-mouth, and the dependent variable is the brand evaluation and the moderation/intervening variable is brand credibility. The results showed that partially electronic word-of-mouth has a positive and significant effect on brand credibility, electronic word-of-mouth have positive and significant effect on brand evaluation, brand credibility has a positive and significant impact on brand evaluation, electronic word-of- mouth has a positive and significant influence on brand evaluation with brand credibility as a moderating variable. In addition, the results of this study also indicate that there is an indirect effect of the more dominant electronic word-of-mouth on brand evaluation through brand credibility is 0.529. The conclusion in this research is E-WOM not directly against Samsung brand evaluation in Medan. Suggestions for further research are to add more independent variables and use SEM analysis tools with more objectives in research objectives and targets.
WHAT WE LEARN ABOUT HOSPITAL SERVICE QUALITY DURING PANDEMIC COVID-19: AN INVESTIGATION OF SATISFACTION POST-PANDEMIC SITUATION Silalahi, Andri Dayarana K.; Sormin, Surmida; Lumbangaol, Chrisna
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

During the COVID-19 pandemic, hospitals provided vital health services to the community. This is especially true for patients who have been exposed to COVID-19. There is considerable literature on hospital patient satisfaction, but the practical details of how service quality affects patient satisfaction during the COVID-19 pandemic require further investigation. In light of this, this study proposes a model of patient satisfaction based on the quality of service provided during the COVID-19 pandemic. To collect data, a questionnaire was administered to 200 hospital patients treated during the COVID-19 pandemic. In order to analyze the data, SPSS 25 software was used to perform multiple regression analysis. It was found that empathy had the most significant impact on patient satisfaction. Despite this, it appears that patients do not prioritize the physical facilities, responsiveness, or reliability of a hospital since these factors do not significantly impact patient satisfaction. The assurance factor is one of the factors that negatively impact satisfaction. Accordingly, this study recommends that hospitals provide services to patients emphasizing assurance, responsiveness, reliability, and physical facilities in order to increase patient satisfaction during the COVID-19 outbreak. As the improvement in service quality will affect patient satisfaction, it will also affect the patient's confidence in the hospital.
Does destination promotion on social media affect visit intention? Empirical study on Instagram Silaban, Pantas H.; Hutabarat, Lamtiur; Silalahi, Andri Dayarana K.; Octoyuda, Edgar
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.13516

Abstract

In today's economy, social media can be a valuable tool for businesses to conduct various marketing activities. In particular, social media marketing is imperative for tourism as it helps with branding, increasing awareness, and driving visitors. In this way, social media can be used in marketing communication, media promotion, and reaching more target consumers. A limited number of studies have investigated the topic of destination promotion from the tourism marketing perspective. As a result, social media has become a popular media reference that influences consumers' decision-making processes. This study aims to investigate how the promotion of beach destinations on social media affects destination attractiveness, destination image, and visit intention. This study examined the hypotheses of 320 respondents who possess Instagram accounts and have visited beach tourist destinations due to Instagram promotions. Smart-PLS 3.0 was used to examine the hypothesis using the structural equation modeling method. Test results indicate that promoting destinations on social media can significantly influence their attractiveness and public perception. When consumers believe that a destination is attractive, it will positively impact the destination's image. Furthermore, the destination image can significantly impact the visit intention. As a result, the findings of this study suggest that tourism businesses use the findings as an effective means to develop a positive image of a destination that is attractive. Furthermore, this study contributed to how tourism marketing businesses and researchers may be able to use Instagram to generate interest in visiting.
Co-Authors Edgar Octoyuda Hutabarat, Lamtiur Lumbangaol, Chrisna Pantas H Silaban Surmida Sormin