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All Journal Jurnal Terapan Abdimas Jurnal Pengabdian Masyarakat AbdiMas Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Pengabdian Teratai
Dewi, Nita Komala
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Humanities Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat AbdiMas

 1 
PELATIHAN PEMANFAATAN MEDIA SOSIAL INSTAGRAM DALAM MEMPUBLIKASIKAN PANTAI TANJUNG PAKIS Dewi, Nita Komala; Astuti, Hani; Sumartono, Sumartono
Jurnal Pengabdian Masyarakat AbdiMas Vol 7, No 01 (2020): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v7i1.3715

Abstract

Instagram social media has become one of the platforms for interacting and broadcasting about one's daily activities, but not infrequently Instagram social media can be used as a means of promotion with persuasive content and caption. The method used in this activity is mentoring and peer teaching in the hope that the material delivered by the service team can be well received and the purpose of this activity is to provide additional knowledge and insights to participants regarding the use of social media Instagram in publicizing the tourist attraction of Tanjung Fern Beach. one tourist destination which is located not far from where all participants live and can utilize it wisely and wisely. The participants of the training were 25 youth from the village of Karang Pakis Jaya and the results of this training were 25 Instagram accounts that were used as a media to promote Tanjung Pakis beach. Keyword : social media, Tourist destination, promotion
Komunikasi Pemasaran Digital Bagi UMKM Perempuan di Kelurahan Teluk Pucung, Kota Bekasi Harahap, Hamidah Syari; Dewi, Nita Komala; Harahap, Arifin Saleh
Jurnal Pengabdian Masyarakat AbdiMas Vol 9, No 01 (2022): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v9i01.5770

Abstract

Setiap pelaku Usaha Mikro Kecil dan Menengah (UMKM) pasti sukses bila digeluti dengan serius dan mau belajar banyak, Namun, harus diingat zaman senatiasa berubah. Pelaku UMKM harus banyak belajar soal perkembangan teknologi terkait pemasaran digital. Pemasaran secara manual dengan membuka toko atau berkeliling, sudah mulai tertinggal zaman. Cara itu memang masih digunakan, tapi tidak lagi menjadi prioritas utama. Pelaku UMKM harus mencoba pemasaran digital. Pemasaran ini lebih efisien dan efektif bila serius mempelajarinya. Efisien tidak perlu mengeluarkan biaya besar untuk pemasaran. Efektif dapat menjangkau pasar lebih luas. Kentungan yang diperoleh pun tentu lebih besar. Namun, syaratnya harus serius, fokus dan mau belajar pemasaran menggunkan teknologi.Kata Kunci: Digital,  Pemasaran, UMKM
Co-Authors Dharmanto, Agus Hani Astuti Harahap, Arifin Saleh Harahap, Hamida Syari Harahap, Hamidah Syari Nasaruddin Siregar Ningrum, Endah Prawesti Nursyamsi , Sari Endah Pohan, Hema Dayita Priyani, Priyani Saeful Mujab Sari, Rycha Kuwara Silalahi, Ratna Suminar Sumartono s Sumartono Sumartono