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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Ikhram W., M. Abdi Dzil
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Jurnal Manajemen Pemasaran dan Perilaku Konsumen

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SEARCH ENGINE OPTIMIZATION, INTEGRATED MARKETING COMMUNICATION, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN Nisa', Miftakhul Mukarromatun; Ikhram W., M. Abdi Dzil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.393 KB) | DOI: 10.21776/jmppk.2022.1.1.20

Abstract

The rise of technological advancement in the globalization era results in the significantly tight atmosphere of competition between marketers. This study aims to measure the influence of the SEO (Search Engine Optimization) variable on the Purchase Decision of Arkatama Digital Marketing Training, the influence of the Integrated Marketing Communication variable on the Purchase Decision of Arkatama Digital Marketing Training, and the influence of the Perceived Value variable on the Purchase Decision of the Arkatama Digital Marketing Training. The type of research used is explanatory research. The datas were collected by distributing questionnaires, with a total of 63 respondents. The data analysis tool in this study uses SmartPLS 3.3.9, with a Likert scale as an additional tool. The results of hypothesis testing indicate that there is a significant effect between the SEO (Search Engine Optimization) on the Purchase Decision,  insignificant influence between the Integrated Marketing Communication on the Purchasing Decision, as well as the existence of significant influence between the Perceived Value on the Purchase Decision.
NIAT VIEWERS MEMILIH VIDEO PROGRAM MATA NAJWA PADA PLATFORM YOUTUBE: DALAM KAJIAN PRODUCT QUALITY DAN BRAND TRUST Fitriana, Ni'matul Laili; Ikhram W., M. Abdi Dzil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.2.13

Abstract

Increasingly sophisticated technology makes all information spread quickly and evenly through the internet, which in this era the internet has become a necessity of everyday life. The objective of this research is to assess the effect of product quality and brand trust on the intention to watch Mata Najwa program video in YouTube Platform. This quantitative explanatory research consists of primary and secondary data. The primary data was obtained from online questionnaires via Google Forms distributed 150 students of Universitas Brawijaya who watch the said video in YouTube as the respondents. The secondary data was gathered from the company and relevant literature. The result of the data analysis performed in Statistical Product and Service Solution (SPSS) 26 indicate that product quality and brand trust positively and significantly influence the intention to watch Mata Najwa program video in YouTube platform.
Co-Authors Fadhilah, Khairana Fitriana, Ni'matul Laili Iqbal Ramadhani Fuadiputra Khofifah, Siti Nur Kwan, Liyon Nisa', Miftakhul Mukarromatun Safitri, Novriska