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All Journal Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) International Journal of Indonesian Business Review Bata Ilyas Educational Management Review
Tjoa, Kevin
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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ANALYSIS OF ERP SYSTEM IMPLEMENTATION AND SUPPLY CHAIN IN PT INDOFOOD CBP SUKSES MAKMUR Cuandra, Fendy; Rudiyanto; Junita; Theo, Stella; Ardiansyah, Rano; Tjoa, Kevin; Darvin; Jessy
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.724 KB) | DOI: 10.55047/marginal.v1i3.193

Abstract

PT Indofood Sukses Makmur is a company engaged in the food sector. The impact of the pandemic was very influential, causing a decrease in the purchasing power of products from suppliers to distributors and the global crisis caused by this pandemic caused a shift in consumer spending tendencies from those that tended to be evenly distributed between main needs. This study aims to analyze the ERP system implementation and supply chain in PT Indofood CBP Sukses Makmur. In managing information on the company, PT Indofood CBP Sukses Makmur Tbk. Implementing an Enterprise Resource Planning or ERP system as an integration system for the company's business functions. The implementation of the ERP system at PT Indofood CBP Sukses Makmur can be considered a success if the implementation of this system can integrate work functions and reduce the need for manual work.
Analysis of The Influence of Automotive Brand Purchasing Intentions In Batam City Tjoa, Kevin; Saputra, Suyono
International Journal of Indonesian Business Review Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v3i2.860

Abstract

Purpose – This research aims to identify the influence of brand trust attitudes, brand image, risk perception, word of mouth promotion, brand awareness, and brand trust on automotive brand purchase intentions. Methodology/approach – This research aims to test hypotheses using quantitative research methods based on the philosophy of positivism. Data was collected from automotive brand buyers in Batam City using questionnaires as the main data collection tool, as well as literature studies to support relevant information. Findings – Attitude does not significantly influence purchase intentions when purchasing automotive brands (p-value > 0.05), but plays an important role in increasing trust (p-value=0.000). Brand awareness and brand image have a significant positive impact on purchase intention (p-value=0.000), indicating that good brand recognition and image increase purchase intention. In contrast, perceived risk does not influence purchase intention. Even though trust has no effect, word of mouth has a significant positive impact on purchase intentions, indicating that brand reputation in society influences consumers' purchase intentions. Novelty/value – This research significantly contributes to the understanding of the factors that influence consumer purchasing decisions in the context of automotive brands. The conclusion shows that attitude has a key role in building consumer trust in automotive brands, while brand awareness and brand image have a significant positive impact on purchase intentions. The research results also highlight the importance of word of mouth in shaping purchase intentions, with perceived risk not playing a significant role in consumers' purchase decisions. The practical implications of these findings can help automotive companies design more effective marketing strategies.
Pengaruh Media Social Marketing terhadap Brand Imaghe produk Sudut Cerita Angelino, Kevin; Wijaya, Hendri; Tondy, Tondy; Tjoa, Kevin; Lie, Tommy
Bata Ilyas Educational Management Review Vol. 3 No. 1 (2023): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v3i1.347

Abstract

Artikel ini membahas tentang penggunaan media social dalam memasarkan dan mempromosikan produk Sudut Cerita. Metodologi penelitian yang digunakan dalam atikel ini tedapat tiga tahap antara lain perumusan strategi, implementasi, dan pelaporan. Tahap perumusan strategi melibatkan perencanaan langkah-langkah yang akan diterapkan pada tahap berikutnya. Tahap Implementasi terdiri dari menjalankan rencana dan strategi yang telah dikembangkan dengan UMKM yang diselidiki, sedangkan tahap pelaporan adalah proses penyajian hasil kegiatan. Hasil penelitian menunjukan bahwa sudut cerita ini masih kurang mengoptimalkan platform media social dan juga sudut cerita ini tidak memiliki brand image yang kuat.
Co-Authors Angelino, Kevin Ardiansyah, Rano Cuandra, Fendy Darvin Hendri Wijaya, Hendri Jessy Junita Lie, Tommy rudiyanto Suyono Saputra Theo, Stella Tondy, Tondy