Article Per Year (5 Year)
p-Index From 2021 - 2026
1.048
P-Index
This Author published in this journals
All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Management, Economic and Accounting Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Erwansyah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Group Dynamics and Effective Communication: Strategies to Enhance Village Product Marketing in Deli Serdang Regency Erwansyah; Muhammad Yalzamul Insan
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.72

Abstract

Village-owned products often struggle to penetrate broader markets due to limited marketing skills, weak group coordination, and suboptimal communication practices. This community engagement program aims to strengthen marketing capabilities among village groups in Deli Serdang Regency by enhancing group dynamics, improving interpersonal and digital communication skills, and promoting collaborative strategies. Using a participatory training model, focus group discussions, and hands-on mentoring, the program involved local producers, village officials, and community groups. The results indicate a significant improvement in group cohesiveness, role clarity, and communication flow, leading to better marketing initiatives, improved digital presence, and stronger product branding. This article discusses how structured group dynamics and effective communication can serve as critical levers for advancing rural marketing performance. The study highlights implications for sustainable community empowerment and provides recommendations for future community service programs.
Co-Authors , Elfitra Desy Surya Ifan Sri Cahyani Marunduri Iman Rohmatan Muhammad Yalzamul Insan Novita, Ririn Septiana Nurafrina Siregar Risma Nurhaini Munthe Safii Yossie Rossanty