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The influence of political party relationship patterns on people’s voting decisions ahead of the 2024 Elections Nastain, M; Wulandari, Margareta; Faza Fariha, Naela; Lestari, Feni Indah; Pusphita Sari, Nurmala
COMMICAST Vol. 5 No. 2 (2024): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i2.10259

Abstract

In the modern political context, the pattern of political party relations is an important aspect that influences voter attitudes and preferences. This relates to a rational perspective, where the mechanism of the relationship between political parties and society is a symbiotic relationship of mutualism. This research aims to determine the real influence of the pattern of political party relations on people's voting decisions ahead of the 2024 elections. In the upcoming 2024 elections, the General Elections Commission (KPU) determines 17 political parties as participants. With a large number of political parties, the reality of the relationship between political parties and voters becomes interesting. This study uses a quantitative approach by taking populations from two islands in Indonesia, namely Sumatra and all of Java. The research method used is non-proportional random sampling. Respondents came from 9 provinces in Indonesia with a total of 225 respondents. Variable X in this study is the relationship between political parties and the community and variable Y is the decision to vote. The results of the regression test obtained were Significance F = 0.000 <alpha (0.05) so it can be concluded that variable X has an influence on variable Y. Furthermore, based on the Multiple R value = 0.454, the correlation between the two variables is included in the medium category.
The Komunikasi Pemasaran Agen Perisai BPJS Ketenagakerjaan adha, ikhsan fauzi; Wulandari, Margareta; Adzka, Nadia
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 4 No 2 (2025): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v4i2.1954

Abstract

The BPJS Ketenagakerjaan program has low participation rates, particularly in the Informal Sector Workers (BPU) program. Informal sector workers can register as participants to obtain the same rights as formal sector workers. Increasing the number of participants requires effective marketing communication, especially in order to inform potential participants. Shield agents use personal selling to attract participants. This study aims to determine the marketing communication applied by Shield Agents in their efforts to increase participant enrollment in the informal sector. The study uses a qualitative approach with a phenomenological approach and data collection techniques, including interviews, observation, and documentation. The research results are divided into six stages. First, prospecting by identifying targets from the immediate environment and community. Second, the pre-approach is conducted by introducing product differences and building trust through ID cards and assignment letters. Third, presentations, brochures, and testimonials explain the benefits and fees. Fourth, objection handling involves exploring the reasons for objections and providing solutions. Fifth, closing focuses on convincing potential participants and assisting with registration. Sixth, follow-up aims to maintain loyalty and measure participant satisfaction. This strategy is expected to increase participant acquisition significantly.
Public Opinion Before the Event of the 2024 General Election Wulandari, Margareta; Fariha, Naela Faza; Bintara, Chandra Satya; ., Mutiara
Lingkar Studi Komunikasi (LISKI) Vol 10 No 1 (2024): FEBRUARI 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v10i1.7261

Abstract

In Indonesia, which adheres to a democratic political system , public opinion becomes an important study because the democratic political system focuses on collective beliefs about the desires and interests of its people which can be drawn, accepted or aggregated into an idea called public opinion. Ahead of the 2024 election, the dynamics of public opinion in Indonesia are interesting, given that public trust in the performance of the General Elections Commission (KPU) has fluctuated along with political and economic dynamics. Likewise with public credibility towards parties which is a complex issue in line with Indonesia's political conditions ahead of elections which are often filled with sensitive issues. This research aims to map public perceptions of the 2024 election. This research will use a quantitative approach by taking the population on the island of Java. The required sample is 180 respondents who are evenly divided in 6 provinces with the non-proportional random sampling method. The theoretical approach used to dissect public perception is the ABC Theory approach which focuses on assessment of Attention, Behavior and Cognition. The combination of the three will show the dynamics of public perception ahead of the 2024 elections. Keywords: Perception, Election, Politics, Public, Government