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All Journal Jurnal Representamen Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Adzka, Nadia
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kompetensi Komunikasi Hati terhadap Perilaku Silent Treatment Safitri, Susiana Nur; Lestari, Puji; Suryawijaya, Priyahita Garmadyuti; Adzka, Nadia
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2024): Desember 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i2.303

Abstract

Saat ini sering sekali anak muda melakukan silent treatment kepada orang lain atas dasar suatu permasalahan tertentu, sehingga orang lain merasa bahwa dirinya dikucilkan dan diisolasi. Hal tersebut memiliki peran yang sangat krusial dalam komunikasi interpersonal. Penelitian ini bertujuan untuk mengeksplorasi pengaruh kompetensi komunikasi hati terhadap perilaku silent treatment pada mahasiswa Hubungan Masyarakat Universitas Pembangunan Nasional (UPN) Veteran Yogyakarta angkatan 2021. Menggunakan metode penelitian kuantitatif dengan analisis regresi sederhana. Hasil penelitian menunjukkan bahwa uji F kedua variabel memiliki pengaruh secara signifikan, dengan nilai F hitung (65,162) yang jauh lebih besar daripada F tabel (4,00). Dengan demikian, dapat disimpulkan bahwa mahasiswa program studi Hubungan Masyarakat angkatan 2021 UPN Veteran Yogyakarta menunjukkan pengaruh kompetensi komunikasi hati terhadap perilaku silent treatment. Penelitian ini memberikan sumbangan pengetahuan mengenai dampak kompetensi komunikasi hati terhadap munculnya perilaku silent treatment. Oleh karena itu, perlu adanya peningkatan dalam kompetensi komunikasi hati guna mengurangi kemungkinan terjadinya silent treatment.
The Komunikasi Pemasaran Agen Perisai BPJS Ketenagakerjaan adha, ikhsan fauzi; Wulandari, Margareta; Adzka, Nadia
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 4 No 2 (2025): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v4i2.1954

Abstract

The BPJS Ketenagakerjaan program has low participation rates, particularly in the Informal Sector Workers (BPU) program. Informal sector workers can register as participants to obtain the same rights as formal sector workers. Increasing the number of participants requires effective marketing communication, especially in order to inform potential participants. Shield agents use personal selling to attract participants. This study aims to determine the marketing communication applied by Shield Agents in their efforts to increase participant enrollment in the informal sector. The study uses a qualitative approach with a phenomenological approach and data collection techniques, including interviews, observation, and documentation. The research results are divided into six stages. First, prospecting by identifying targets from the immediate environment and community. Second, the pre-approach is conducted by introducing product differences and building trust through ID cards and assignment letters. Third, presentations, brochures, and testimonials explain the benefits and fees. Fourth, objection handling involves exploring the reasons for objections and providing solutions. Fifth, closing focuses on convincing potential participants and assisting with registration. Sixth, follow-up aims to maintain loyalty and measure participant satisfaction. This strategy is expected to increase participant acquisition significantly.
Pengaruh Kompetensi Komunikasi Hati terhadap Perilaku Silent Treatment Safitri, Susiana Nur; Lestari, Puji; Suryawijaya, Priyahita Garmadyuti; Adzka, Nadia
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2024): Desember 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i2.303

Abstract

Saat ini sering sekali anak muda melakukan silent treatment kepada orang lain atas dasar suatu permasalahan tertentu, sehingga orang lain merasa bahwa dirinya dikucilkan dan diisolasi. Hal tersebut memiliki peran yang sangat krusial dalam komunikasi interpersonal. Penelitian ini bertujuan untuk mengeksplorasi pengaruh kompetensi komunikasi hati terhadap perilaku silent treatment pada mahasiswa Hubungan Masyarakat Universitas Pembangunan Nasional (UPN) Veteran Yogyakarta angkatan 2021. Menggunakan metode penelitian kuantitatif dengan analisis regresi sederhana. Hasil penelitian menunjukkan bahwa uji F kedua variabel memiliki pengaruh secara signifikan, dengan nilai F hitung (65,162) yang jauh lebih besar daripada F tabel (4,00). Dengan demikian, dapat disimpulkan bahwa mahasiswa program studi Hubungan Masyarakat angkatan 2021 UPN Veteran Yogyakarta menunjukkan pengaruh kompetensi komunikasi hati terhadap perilaku silent treatment. Penelitian ini memberikan sumbangan pengetahuan mengenai dampak kompetensi komunikasi hati terhadap munculnya perilaku silent treatment. Oleh karena itu, perlu adanya peningkatan dalam kompetensi komunikasi hati guna mengurangi kemungkinan terjadinya silent treatment.
Bahasa INGGRIS: bahasa inggris Adha, Ikhsan Fauzi; Alim Putri, Rahma Novita; Adzka, Nadia
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition in the private higher education sector and the shift in Generation Z's digital preferences demand innovative recruitment strategies that go beyond conventional social media. This study aims to analyze the marketing communication strategy of Mercu Buana University Yogyakarta (UMBY) through live streaming activities on TikTok and Instagram platforms using the Customer Engagement Theory framework. The research method used is a qualitative case study approach, involving in-depth interviews with policymakers, operational staff, and live streaming hosts, as well as participant observation over four months at UMBY Campus 3. The results show that the routine implementation of live streaming effectively activates the cognitive, emotional, behavioral, and social dimensions of the audience, with technology as a determining dimension that mediates these interactions. This synchronous interaction successfully reduces uncertainty for prospective students through real-time registration guidance. This strategy has a significant impact on increasing the number of registrants by 15% in the special wave of 2025. This research provides a theoretical contribution in the formulation of the "Algorithmic-Mediated Parasocial Intimacy" model that defines interpersonal relationships in the AI ​​era through three pillars: Algorithmic Discovery, Technological Richness, and Human-Centered Intimacy. These findings confirm that the success of customer engagement in the digital era depends on a hybrid symbiosis between platform algorithms and communicator authenticity in creating intimacy that is systematically measured but authentically felt.
Co-Authors Adha, Ikhsan Fauzi Alim Putri, Rahma Novita PUJI LESTARI Safitri, Susiana Nur Suryawijaya, Priyahita Garmadyuti Wulandari, Margareta