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All Journal Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) West Science Business and Management Business and Enterpreneurship Journal (BEJ)
Febrianata, Eka
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact of Green Human Resource Management on Organizational Citizenship Behavior for the Environment (OCBE) Warman, Cecep; Debataraja, Lorhenson; Febrianata, Eka; Kusumawati, Retno Ryani; Sucihati, Sucihati
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2233

Abstract

This study investigates the impact of Green Human Resource Management (GHRM) practices on Organizational Citizenship Behavior for the Environment (OCBE) in Indonesia. Using a quantitative approach, data were collected from 130 employees across various industries through a structured questionnaire measured on a five-point Likert scale. The data were analyzed using Partial Least Squares–Structural Equation Modeling (SEM-PLS 3). Results show that GHRM significantly and positively influences OCBE, with an explained variance (R²) of 42%. Among the dimensions of GHRM, green training and green rewards emerged as the strongest predictors of OCBE, while green recruitment and green performance appraisal also demonstrated significant but slightly weaker effects. These findings highlight the strategic role of HRM in fostering voluntary pro-environmental behaviors among employees, particularly in the Indonesian cultural context where collectivist values support sustainability. The study contributes to the literature by validating the GHRM–OCBE relationship in a developing country and by identifying the relative importance of different HR practices. Practically, organizations are encouraged to design HR strategies that integrate sustainability into training, rewards, recruitment, and performance management systems to strengthen both environmental performance and employee engagement.
TANTANGAN DAN PELUANG DALAM PENERAPAN STRATEGI PEMASARAN PEDAGANG KAKI LIMA DI KOTA SERANG Fidziah, Fidziah; Guli, Guli; Sucihati, Sucihati; Febrianata, Eka
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 1 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i1.134

Abstract

Marketing strategy is an essential business model in achieving desired marketing goals, including identifying target markets, preparing action plans, and appropriate resource allocation. Understanding the importance of marketing for business success is crucial in this context. The marketing process involves steps to understand consumer needs, create products or services that meet those needs, and convince potential buyers of the benefits of the product or service. This research uses qualitative methods, especially interviews, to explore information related to marketing strategies used by street vendors in Serang City. The research aims to understand how street vendors compete in the market and increase their income. Despite having limited knowledge about marketing strategies, street vendors are able to survive and achieve significant profits amidst high market competition
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PT. ROYAL BESTINDO SHAKTI Ramadhan, Fajar; Febrianata, Eka; Aquino, Raga; Adha, Suhroji
Business and Enterpreneurship Journal (BEJ) Vol 7, No 1 (2026)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/bej.v7i1.2221

Abstract

Dalam penelitian ini bertujuan untuk mengetahui Pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian konsumen. Adapun metode penelitan kuantitatif, dengan teknik pengumpulan data melalui kuisioner, teknik pengambilan sampel menggunakaan rumus slovin. Dengan sampel 94 konsumen.Hasil dari analisis statistik tentang Pengaruh kualitas produk dan harga terhadap kepuasan konsumen, dari hasil uji secara parsial bahwa teradapat pengaruh yg positif dan signifikan antara kualitas produk dan harga terhadap kepuasan konsumen, serta secara simultan terdapat pengaruh yg positif dan signifikan antara kualitas produk dan harga terhadap kepuasan konsumenKata kunci: kualitas produk, harga dan kepuasan konsumen. 
Co-Authors Aquino, Raga Cecep Warman Debataraja, Lorhenson Fajar Ramadhan, Fajar Fidziah, Fidziah Guli, Guli Kusumawati, Retno Ryani Sucihati, Sucihati Suhroji Adha