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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Indonesian Collaboration Journal of Community Services (ICJCS) ALSYS : Jurnal Keislaman dan Ilmu Pendidikan Journal of Artificial Intelligence and Digital Business Jurnal Krakatau (Indonesian of Multidiciplinary Journal)
Fidziah, Fidziah
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Social Sciences Other

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MOTIVASI, BUDAYA ORGANISASI DAN LOYALITAS EFEKNYA TERHADAP KINERJA PEGAWAI DI KOMISI PEMILIHAN UMUM (KPU) PROVINSI BANTEN Fatari, Fatari; Fidziah, Fidziah; Sarpia, Sarpia; Hartoko, Gatot
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i2.270

Abstract

This research aims to determine the effects of organizational culture, loyalty and motivation on employee performance at the General Election Commission of Banten Province. This research uses a survey method and a quantitative descriptive approach. Data was collected by sending questionnaires to 36 people who answered. The Likert method and SPSS version 29 were used. The results of the research show that employee motivation, organizational culture and loyalty to work greatly influence their performance. The f-table value of 2.90 is less than 243.961, and the significance value of 0.001 is less than 0.05. Employee motivation, organizational culture and work commitment influence their performance at the Banten Province General Election Commission
PENDAMPINGAN MANAJEMEN PROGRAM KEAGAMAAN SEBAGAI SARANA PENINGKATAN PENDIDIKAN SOSIAL DI MESJID AL-HIDAYAH CIRACAS KECAMATAN SERANG KOTA SERANG Fidziah, Fidziah; Sucihati, Sucihati
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 1 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i1.144

Abstract

Religious program management assistance activities at the Al-Hidayah Ciracas Mosque, Serang District, Serang City, aim to improve social education among the congregation through effective and structured religious program management. This activity involves several stages, starting from needs analysis and planning, training and capacity building for mosque administrators, to implementing religious programs and periodic evaluations. The management and leadership training held succeeded in increasing the capacity of mosque administrators in planning and managing religious programs. Religious programs developed with a social values-based curriculum are able to increase social education and congregational participation. Monitoring and evaluation showed a significant increase in congregation participation and satisfaction with the programs being implemented. Documentation and publication of activities via social media has also succeeded in increasing transparency and congregation involvement. Mid-program evaluation helps identify obstacles faced and develop improvement plans for future program improvements. This activity has achieved its objectives well and can become a model for similar programs in other mosques
Pengaruh Lingkungan Kerja, Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Bank Tabungan Negara Kantor Cabang Tangerang Siti Masitoh Shofaniawati; Fidziah, Fidziah; Fatari, Fatari
KRAKATAU (Indonesian of Multidisciplinary Journals) Vol. 1 No. 1 (2023): Agustus
Publisher : Desanta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja, disiplin kerja, dan motivasi kerja secara parsial maupun simultan terhadap kinerja karyawan pada PT. Bank Tabungan Negara Kantor Cabang Tangrang. Metode penelitian yang digunaan dalam penelitian ini yaitu metode penelitian kuantitatif yang digunakan untuk mendapatkan data dengan total populasi keseluruhan 100 karyawan dengan menggunakan teknik sempel jenuh dengan total sampel sebanyak 100 karena seluruh populasi berhak di jadikan semple. Hasil pengujian hipotesis pertama (H₁) diketahui nilai signifikasi 0,037 lebih kecil dari 0,05 atau nilai sig <0,05 t hitung t tabel (2,117>1.661), sehingga dapat disimpulkan bahwa Ha diterima. Hasil pengujian hipotesis kedua (H2) diketahui nilai signifikasi 0,010 lebih kecil dari 0,05 atau nilai sig <0,05 t hitung t tabel (2,647>1,661), sehingga dapat disimpulkan bahwa Ha diterima. Hasil pengujian hipotesis ketiga (H3) diketahui dari nilai sig 0.046 lebih kecil dari 0.05 atau <0,05 dan dengan nilai t tabel t hitung (2,025>1,661) sehingga dapat di simpulkan bahwa ha diterima. Berdasarkan hasil pengujian hipotesis dapat diambil kesimpulan bahwa secara simultan variabel bebas berpengaruh terhadap variabel terikat.
IMPLEMENTASI PENGEMBANGAN INOVASI PEMASARAN DIGITAL DALAM MENINGKATKAN EFEKTIVITAS PENJUALAN PRODUK LOKAL DI KOTA SERANG Sucihati, Sucihati; Fidziah, Fidziah; Endrawati Subroto, Esty
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 3 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i3.178

Abstract

This community service activity aimed to enhance the digital marketing capabilities of small and medium enterprises (SMEs) in Serang City. Conducted over two weeks in September 2024, the training covered essential topics in digital marketing, focusing on social media and e-commerce platforms as tools for expanding market reach and increasing product sales. More than 30 participants, representing various types of SMEs, gained practical skills in creating business accounts, managing social media platforms, and utilizing online advertising to improve product visibility. Despite initial challenges, participants successfully implemented strategies that led to increased market access and sales growth. The program received positive feedback, with many businesses reporting expanded customer bases beyond local markets. This initiative highlights the critical role of digital marketing in enhancing the competitiveness and sustainability of SMEs in the digital era.
MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA CEMPLANG MELALUI PENGEMBANGAN MARKETING UMKM SNACK RENGGINANG Fidziah, Fidziah; Lesmana, Ihwan Satria
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1515

Abstract

Community service activities carried out in Cemplang Village aim to improve community welfare through empowering MSMEs, especially in developing marketing of rengginang products. This activity includes training in digital marketing skills, use of social media and marketplace platforms to expand market reach. Branding training is provided to help MSMEs create a strong product identity, which increases product attractiveness and competitiveness. The results obtained show that MSMEs have succeeded in improving their marketing capabilities, with rengginang products that can now be reached by a wider range of consumers, both at the local level and through digital platforms. However, challenges such as difficulties in managing digital technology and limited understanding of more complex digital marketing strategies still need to be overcome. Therefore, ongoing assistance is needed to ensure the sustainability and development of their businesses in an increasingly competitive market
IMPLEMENTASI PROGRAM KELUARGA SEHAT DALAM PEMBERDAYAAN ORANG TUA MENANAMKAN KEBIASAAN HIDUP BERSIH DAN AKTIF PADA ANAK DI DESA WINONG MANCAK, KABUPATEN SERANG Mukhlis, Ahmad; Lesmana, Ihwan Satria; Fidziah, Fidziah; Triana, Leni; Sukmawan, Irwan; Komarudin, Mamay
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 2 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i2.203

Abstract

This community service activity aimed to enhance parents’ role in instilling clean and active lifestyle habits in children in Desa Winong Mancak, Serang Regency. The methods included training, household mentoring, and group discussions conducted in March. Results indicated a significant improvement in parents’ knowledge and awareness of healthy lifestyles, implementation of cleanliness habits at home, and increased physical activity among children. Mentoring and group discussions strengthened parents’ motivation and commitment to maintain healthy habits. This program effectively empowers parents as change agents within families and communities. Recommendations for follow-up include forming parent working groups and continuous support from village authorities to sustain healthy habits with long-term positive impacts
Perputaran Kas, Perputaran Piutang Dan Modal Intelektual Meningkatkan Kinerja Keuangan Pada Perusahaan Sub Sektor Makanan Dan Minuman Fitrianingsih, Dwi; Fidziah, Fidziah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.741

Abstract

This study aims to analyze the effect of Cash Turnover, Accounts Receivable Turnover, and Intellectual Capital on Financial Performance in food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the period 2020–2024. The findings of this study are expected to provide insights for stakeholders regarding the roles of Cash Turnover, Accounts Receivable Turnover, and Intellectual Capital in business operations, thereby creating added value and competitive advantage amid business competition. Furthermore, the study is also expected to offer a general overview of corporate financial performance, which is measured using Return on Assets (ROA). The study involves 55 companies selected through purposive sampling. The data analysis method used is multiple linear regression. The results indicate that Cash Turnover has a significant effect on Return On Assets (ROA), while Accounts Receivable Turnover does not have a significant effect. On the other hand, Intellectual Capital has a significant effect on ROA. Simultaneously, the three variables, Cash Turnover, Accounts Receivable Turnover, and Intellectual Capital significantly influence the financial performance of the companies as measured by Return On Assets (ROA).
TANTANGAN DAN PELUANG DALAM PENERAPAN STRATEGI PEMASARAN PEDAGANG KAKI LIMA DI KOTA SERANG Fidziah, Fidziah; Guli, Guli; Sucihati, Sucihati; Febrianata, Eka
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 1 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i1.134

Abstract

Marketing strategy is an essential business model in achieving desired marketing goals, including identifying target markets, preparing action plans, and appropriate resource allocation. Understanding the importance of marketing for business success is crucial in this context. The marketing process involves steps to understand consumer needs, create products or services that meet those needs, and convince potential buyers of the benefits of the product or service. This research uses qualitative methods, especially interviews, to explore information related to marketing strategies used by street vendors in Serang City. The research aims to understand how street vendors compete in the market and increase their income. Despite having limited knowledge about marketing strategies, street vendors are able to survive and achieve significant profits amidst high market competition
PENERAPAN MANAJEMEN PEMASARAN BERBASIS TEKNOLOGI INFORMASI PADA SEKTOR JASA DI KOTA SERANG Sucihati, Sucihati; Fidziah, Fidziah; Bahits, Abdul
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 3 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i3.202

Abstract

This research aims to examine the application of information technology-based marketing management in the service sector in Serang City, which plays an important role in the local economy. Even though information technology has great potential to increase marketing efficiency, challenges such as limited human resources (HR), technological infrastructure, and digital literacy are significant obstacles. Using a qualitative approach, data was collected through in-depth interviews with service businesses in Serang City. The research results show that although there is adoption of technology, especially social media for promotions, the application of more complex technologies such as big data analytics and marketing personalization is still limited. Apart from that, low digital literacy among business actors, especially MSMEs, hinders the optimization of information technology. This research suggests the need for training and development of human resources as well as government policies that better support technology development in the service sector, in order to increase competitiveness and expand market opportunities in Serang City.
Potensi Ekonomi Berbasis Warisan Keulamaan: Studi atas Peninggalan Syekh Nawawi al-Bantani di Tanara, Kabupaten Serang Haki, Ubay; Fidziah, Fidziah; Prahastiwi, Eka Danik
ALSYS Vol 6 No 1 (2026): JANUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsys.v6i1.8167

Abstract

The intellectual and religious legacy of Syekh Nawawi al-Bantani in Tanara, Serang Regency, possesses high historical, religious, and social value and has the potential to become a driver of the local economy through the development of religious tourism, empowerment of micro, small, and medium enterprises (MSMEs), and the strengthening of community-based economic initiatives. This study aims to analyze the economic potential that can be developed from the heritage sites of Syekh Nawawi al-Bantani in Tanara and to identify sustainable development strategies grounded in local wisdom. The research employed a descriptive qualitative method through field observations, interviews with community leaders, site managers, and MSME actors, as well as a review of relevant literature. The findings show that the legacy of Syekh Nawawi al-Bantani has become a magnet for religious visits that stimulate increased economic activity in the culinary, handicraft, and service sectors, while community-based management patterns generate relatively inclusive economic impacts for local residents. The study concludes that strengthening the governance of religious tourism, enhancing the capacity of MSME actors, and fostering synergy between local government, academics, and the local community are key strategies to sustainably optimize the economic potential of the heritage sites of Syekh Nawawi al-Bantani, while simultaneously reinforcing the socio-religious ecology and community-based economy in Tanara.
Co-Authors Ahmad Mukhlis, Ahmad BAHITS, ABDUL Didi Wandi Eka Danik Prahastiwi Endrawati Subroto, Esty Fatari, Fatari Febrianata, Eka Fitrianingsih, Dwi Guli, Guli Haki, Ubay Hartoko, Gatot LENI TRIANA, LENI Lesmana, Ihwan Satria Mamay Komarudin Sarpia, Sarpia Siti Masitoh Shofaniawati Subroto, Desty Endrawati Sucihati, Sucihati Suhaemi Suhaemi, Suhaemi Sukmawan, Irwan