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All Journal El-Hadhanah: Indonesian Journal Of Family Law And Islamic Law Al-Iqtishadiah: Jurnal Hukum Ekonomi Syariah Jurnal Global Futuristik : Kajian Ilmu Sosial Multidisipliner International Journal of Economics and Management Ekodestinasi : Jurnal Ekonomi, Bisnis, dan Pariwisata Global Review of Tourism and Social Sciences
Yusnaidi
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Content marketing di TikTok terhadap Keputusan Pembelian Mahasiswa Gen Z: Studi Kasus pada Mahasiswa Universitas Teuku Umar Dani, Novia Rahma; Yusnaidi; Chairiyaton
Ekodestinasi Vol. 2 No. 1 (2024): EKODESTINASI: Jurnal Ekonomi, Bisnis, dan Pariwisata
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/ekodestinasi.v2i1.563

Abstract

Tujuan dari penelitian ini adalah untuk menguji dampak pemasaran konten di TikTok terhadap perilaku pembelian mahasiswa Generasi Z, khususnya fokus pada studi kasus yang dilakukan di Universitas Teuku Umar. Penelitian ini bersifat asosiatif, khususnya berfokus pada hubungan antara dua variabel atau lebih. Studi menerapkan metode purposive sampling dengan jumlah sampel 100 orang.  Penelitian ini menggunakan teknik analisis regresi linier sederhana. Berdasarkan temuan penelitian, dapat dipahami bahwa variabel pemasaran konten tertentu mempunyai dampak penting terhadap keputusan pembelian. Variabel pemasaran content mempunyai dampak yang signifikan secara statistik mengenai keputusan pembelian dengan nilai signifikansi 0,00<0,05. Variabel pemasaran konten berkonstribusi signifikan terhadap 22,2% variasi keputusan pembelian, sisanya 70,8% ditentukan oleh variabel lain variabel yang tidak dipertimbangkan dalam penelitian ini.
PRICE DETERMINATION ACCORDING TO FIQH: Muamalah Fiqh Analysis Yusnaidi
Al-Iqtishadiah: Jurnal Hukum Ekonomi Syariah Vol. 3 No. 1 (2022): Al-Iqtishadiah: Jurnal Hukum Ekonomi Syariah
Publisher : Program Studi Hukum Ekonomi Syariah Fakultas Syariah dan Hukum UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/iqtishadiah.v3i1.1761

Abstract

Pelaksanaan kegiatan ekonomi yang adil dan makmur akan tercapai apabila masyarakat telah merasakan terpenuhinya kebutuhan pokok dalam hidup. Terpenuhinya kebutuhan pokok sangat erat kaitannya dengan nilai jual barang yang dapat di jangkau oleh masyarakat. Nilai jual barang tidak terlepas dari penentuan harga (tas’ir) oleh pelaku usaha dalam menjalankan usahanya. Harga barang yang tinggi tentunya berdampak terhadap perekonomian masyarakat. Penentuan harga barang dalam kegiatan ekonomi harus menjadi perhatian pemerintah, agar nilai jual barang menjadi terkendali dan dapat memenuhi kebutuhan masyarakat, namun juga tidak merugikan pelaku usaha. Dalam sistem perekonomian Islam memberikan batasan-batasan sesuai ketentuan syariat dalam penentuan harga terhadap suatu nilai barang. Dalam kajian ini akan membahas tentang penentuan harga (tas’ir), menganalisa definisi berdasarkan dalil ayat dan dalil hadis, serta menganalisa beberapa pendapat ulama terkait dengan penentuan harga (tas’ir) dalam sistem perekonomian. Kajian ini juga membahas tentang hukum penentuan harga (tas’ir) pada kondisi normal dan hukum penentuan harga (tas’ir) pada kondisi tidak normal. Kajian ini menggunakan metodelogi penelitian normatif analisis dengan jenis penelitian yaitu penelitian kepustakaan.
Analysis of Employee's Awareness Level of Occupational Health and Safety at PT. Works of Fertilizer Land Fajar, Afzalul; Yusnaidi
International Journal of Economics and Management Vol. 1 No. 01 (2023): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v1i01.4

Abstract

The questionnaire was designed to collect data on understanding of safety procedures, use of personal protective equipment, participation in safety training, and other relevant aspects. The collected data were analyzed using descriptive statistical techniques to describe the profile of employee awareness of occupational health and safety. The results of this study are expected to provide a better understanding of employees' level of awareness towards occupational safety as well as areas where improvements or interventions may be needed to improve safety conditions in the workplace.The approach used is a descriptive approach method, namely by means of interviews, direct observation, and also a review of literature. This aims to determine the level of awareness of employees working at PT. KTS against K3 that will occur. The results of the analysis obtained, the authors state that the employees at PT. KTS is aware of occupational health and safety PT KTS. This can be proven from company data, namely the number of work accident rates in the company's production process is very small. In addition, the level of compliance of employees of PT. KTS towards implementing occupational health and safety programs can be implemented properly.
Pengaruh Experiential Marketing dan Emotional Branding terhadap Loyalitas Nasabah: Studi Kasus di Bank BTN KCPS Meulaboh Ramona, Sofhiya; Yusnaidi
Jurnal Global Futuristik Vol. 2 No. 2 (2024): Jurnal Global Futuristik
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/globalistik.v2i2.565

Abstract

Penelitian ini mengulas tentang pengaruh Experiental Marketing dan Emotional Branding terhadap Loyalitas Nasabah di bank BTN KCPS Meulaboh. Tujuan penelitian ini untuk mengetahui bagaimana variabel experiential marketing dan variabel emosional branding mempengaruhi variabel loyalitas nasabah. Studi ini menggunakan model deskriptif kuantitatif. Dalam proses sampling menggunakan accidental sampling, dimana metode ini dilakukan secara acak, yakni siapapun yang ditemui akan menjadi pilihan sampel tanpa perencanaan terlebih dahulu. Terdapat dua variabel bebas dalam proses penelitian ini yaitu experiental marketing dan emotional branding serta loyalitas nasabah yang diuji dengan analisis linear berganda. Berdasarkan hasil uji hipotesis diketahui bahwa variabel experiential marketing dan emotional branding berpengaruh positif dan signifikan pada variabel loyalitas nasabah di bank BTN KCPS Meulaboh.
Al-Ribhu (Profit) and Its Conditions in Islamic Fiqh: Al-Ribhu (Keuntungan) Dan Ketentuannya Dalam Fiqh Islam Yusnaidi
El-Hadhanah : Indonesian Journal Of Family Law And Islamic Law Vol. 2 No. 1 (2022): El-Hadhanah: Indonesian Journal Of Family Law And Islamic Law
Publisher : Prodi Hukum Keluarga Fakultas Syariah dan Hukum UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/hadhanah.v2i1.1702

Abstract

Al-Ribhu (profit) is a goal that every business actor wants to achieve in carrying out economic activities. In Islam, it does not regulate certain limits on a profit that must be achieved by business actors in carrying out economic activities. Basically every economic activity in Islam is based on Islamic law, so that every economic activity carried out by every business actor cannot be separated from a halal and good process in obtaining profits. In this study, we will discuss Al-Ribhu, analyze existing definitions based on verse arguments and hadith arguments, and put forward some opinions of scholars related to Al-Ribhu in economic activities. This study also discusses the Al-Ribhu law which is in accordance with the Shari'a and the Al-Ribhu law which is not in accordance with the Shari'a in the implementation of economic activities. This study uses a normative analytical research methodology with the type of research that is library research. In Islamic law it allows every business actor to profit from every economic transaction, which of course is obtained in a lawful way, and Islamic law forbids all profits (profits) obtained through fraudulent methods and market exploitation. Shari'a does not limit profits (profits) to a certain amount but is released to market conditions, provided that market conditions are normal and there is no exploitation.
Drivers of Productivity in Southeast Asia: People, Wellness, and Tech Pramuja, Risky Angga; Rahmat, Al Fauzi; Supiandi; Yusnaidi
Global Review of Tourism and Social Sciences Vol. 1 No. 3 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i3.410

Abstract

This study investigates how human capital, well-being support, and technology acceptance influence employee productivity inSoutheast Asia. Drawing on Human Capital Theory, the Job Demands-Resources model, and the UTAUT framework, data were collected from 480 employees across five countries. Structural Equation Modeling revealed that education level, skill development, health spending, and work-life balance significantly enhance work engagement and job satisfaction, which in turn drive productivity. Technology acceptance also emerged as a key enabler, influencing both motivation and performance. Mediation analysis confirmed the psychological pathways linking resources to outcomes, while multi-group analysis identified structural differences across national contexts. These findings underscore the need for localized strategies and integrated HR interventions. The study contributes to theory by linking structural and psychological drivers within a unified model and offers practical insights for policymakers and organizational leaders aiming to optimize productivity in rapidly developing and digitally transforming economies.
Co-Authors Chairiyaton Dani, Novia Rahma Fajar, Afzalul Rahmat, Al Fauzi Ramona, Sofhiya Risky Angga Pramuja Supiandi