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All Journal Journal of Information Systems Engineering and Business Intelligence IJIIS: International Journal of Informatics and Information Systems Insearch: Information System Research Journal Engagement: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Electronics, Electromedical Engineering, and Medical Informatics Journal of Visionary Sharia Economy (JOVISHE)
Wandira, Raju
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Materials Science & Nanotechnology Social Sciences Other

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Journal : Journal of Visionary Sharia Economy (JOVISHE)

 1 
Pengembangan Sistem E-commerce untuk Promosi Digital pada Produk UMKM Menggunakan OpenCart di Kecamatan Panai Tengah Alia, Rahma; Annas, Firdaus; Ariska, Vina; Wandira, Raju
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.406

Abstract

The promotion of MSME products in Panai Tengah District is still limited to the use of social media platforms such as Facebook and WhatsApp. Moreover, disorganized product management makes it difficult for customers to access information. This situation causes MSME flagship products to be less recognized in wider markets. Therefore, innovative solutions are needed to help MSMEs utilize digital technology more effectively. This study aims to develop a web-based e-commerce system using OpenCart to enhance the competitiveness of MSME products while addressing challenges in digital product management. The research method employed is research and development (R&D) with the 4D model (Define, Design, Develop, Disseminate). The resulting system is capable of organizing products digitally with a more structured, professional, and customer-friendly display. The findings indicate that the implementation of OpenCart improves product visibility, expands customer access, and significantly contributes to the competitiveness of MSMEs in the digital marketplace. Furthermore, this system helps MSMEs reach consumers in broader regions through integrated search and online marketing features. By utilizing web-based technology, MSMEs in Panai Tengah District can expand their market reach, enhance product appeal, and support local economic growth. This study concludes that digital technology like OpenCart plays a crucial role in the digital transformation of MSMEs, improving promotional strategies, and fostering the sustainability of MSMEs in the digital era.
Pengembangan Media Promosi untuk Meningkatkan Strategi Pemasaran Online UMKM di Kota Payakumbuh Rasyid, Hanifa Corrina; Annas, Firdaus; Wandira, Raju
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.447

Abstract

Several MSMEs in Payakumbuh should be further disseminated so that they can be known in various countries, not only in the city of Payakumbuh. Promotions from several MSMEs have used social media, but still around the city of Payakumbuh, not yet known by the community from various provinces and even other countries. In fact, with this promotional method, it should have been known quite widely in Indonesia. The study aims to develop OpenCartbased promotional media to improve the online marketing strategy of MSMEs in the city of Payakumbuh. Various MSMEs in the city of Payakumbuh have great potential to grow and attract customers from a wider market, both nationally and internationally. However, their promotions are still limited to the use of social media with limited reach. The type of research conducted using the Research and Development (R&D) method, which is used to produce and test a product. This research model follows the 4D approach (Define, Design, Develop, Disseminate). The results of this study are in the form of a websitebased promotional media using the OpenCart application. The contribution of this research can improve the online marketing strategy of MSMEs in the city of Payakumbuh so that they can be known more widely. The initial stage involved interviews with MSME actors to understand their challenges. At the design stage, it was made with typical Minangkabau visual elements to reflect local cultural identity. Furthermore, development was carried out using OpenCart with complete online transaction features and search engine optimization. The results showed that the OpenCart-based platform significantly increased marketing reach and customer interaction. The importance of integrating digital technology and local culture in modern marketing.
Perancangan E-Commerce Produk Makanan dan Kerajinan untuk Meningkatkan Penjualan UMKM di Padang Pariaman Fahira Risna, Rahma; Annas, Firdaus; Nesa Yolanda, Dinda; Wandira, Raju; Alwi, Muhammad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.467

Abstract

The purpose of this article is to design an appropriate e-commerce platform to promote food and craft products from MSMEs in Padang Pariaman, with the hope of increasing sales and product competitiveness. Currently, the majority of sales of food products are still done traditionally or manually, although some food products have started to use social media as a promotional medium. Meanwhile, sales of handicraft products are generally still carried out traditionally and are not yet widely known. In fact, the rapid advances in information and communication technology currently provide great opportunities for the spread of food and craft products to be known globally. This research uses the Research and Development (RnD) method with the Define, Design, Develop, and Decemination development model, which aims to produce effective and efficient solutions. The research results show that the use of the OpenCart application as a web-based promotional media is proven to be valid, practical, effective and efficient, and is able to have a positive impact on increasing product visibility and competitiveness. The results of this research show that OpenCart can be used as a strategic platform to promote MSME food and craft products, with the aim of increasing competitiveness and wider market access for local products in Padang Pariaman. Thus, it is hoped that e-commerce can support the development of MSMEs and improve the regional economy.
Perancangan Sistem Pemesanan Bucket dan Hampers Berbasis Web Openchart Pada UMKM di Padang Ilahi, Iklas; Wandira, Raju; Haqqi, Ikhlasul
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.525

Abstract

Micro, Small, and Medium Enterprises (UMKM) in Padang, West Sumatra, have a significant contribution to the regional economy, especially in the production of buckets and hampers that are highly sought after for events such as weddings, birthdays, and other major occasions. However, the manual ordering system still in use often causes inefficiencies, recording errors, and limited marketing reach. To address various forms of these problems, this research aims to design an web-based ordering system that can improve the operational efficiency of SMEs and provide convenience for customers.This research uses the Research and Development (R&D) method with stages of needs analysis, system design in the form of development, testing, and system evaluation. Data was collected through interviews, observations, and literature studies to understand the needs of SMEs and customers. This design is carried out using the web platform, which is an open-source e-commerce system, thus allowing flexibility in feature development. Testing involves end users to ensure the system meets operational needs.The results of this study show that the web-based ordering system can improve the efficiency of the ordering process, reduce the risk of administrative errors, and expand the marketing reach of SMEs. This system also provides a better user experience through the ease of online ordering. In conclusion, the implementation of this system helps SMEs in Padang become more competitive and relevant in the continuously evolving digital era.
Co-Authors AHMAD FAUZI Alia, Rahma Annas, Firdaus Ariska, Vina Azmi, Zain Fahira Risna, Rahma Fauzi Ahmad Muda Haqqi, Ikhlasul Ida Ayu Putu Sri Widnyani Ikwana, Innamul Ilahi, Iklas Lubis, Lukmanda Evan Muhammad Alwi Musthofa, Syarto Nesa Yolanda, Dinda Nurahim, Faisal Rasyid, Hanifa Corrina Syafi’i, Mohamad Zikri, Muhamad