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All Journal Jurnal RAP Humanitas: Indonesian Psychological Journal Psikodimensia: Kajian Ilmiah Psikologi Psikohumaniora: Jurnal Penelitian Psikologi Jurnal Psikologi Talenta JURNAL DIVERSITA Humaniora MANASA, Jurnal Ilmiah Psikologi Makara Human Behavior Studies in Asia Psychological Research on Urban Society The Journal of Religion and Communication Studies Islamic Perspective on Communication and Psychology
Bertina Sjabadhyni
Faculty Of Psychology Universitas Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Neuroscience Physics Public Health Social Sciences Other

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Journal : Psikodimensia: Kajian Ilmiah Psikologi

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Is Trust Necessary to Increase Loyalty in Adult Consumers? Kinanti Alvani Pane; Martina Dwi Mustika; Bertina Sjabadhyni
PSIKODIMENSIA Vol 17, No 2 (2018)
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/psidim.v17i2.1658

Abstract

The aim of this study is to examine if brand experience can predict brand loyalty of older adult consumers through brand trust. This cross-sectional study involved 390 Indonesian older adult consumers of a mineral water who completed a self-report questionnaire. Mediation analysis suggested that brand experience was significant for predicting brand loyalty, either directly or indirectly, suggesting partial mediation. This result further implied that older adult consumers’ experience of a brand can maintain ongoing brand loyalty.In addition, brand trust does not necessarily influence the relationship between brand experience and brand loyalty, which implies that experience is sufficient to maintain older adult consumers’ loyalty to the product. The limitations of this research and potential future research is also discussed
Millennials: Do They Need a Hero to Make Their Workplace More Welcoming? Ully Rachmawati; Martina Dwi Mustika; Bertina Sjabadhyni
PSIKODIMENSIA Vol 17, No 2 (2018)
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/psidim.v17i2.1550

Abstract

This research sought to examine the influence of psychological capital on the relationship between job resources and work engagement on the millennial generation. By surveying 322 employees working in various types of organizations (government agencies, state-owned and private) in several major cities in Indonesia using mediation analysis to evaluate the hypothesis,this study reveals that psychological capital partially mediates the relationship between job resources and work engagement. The limitations faced during this study regard the method and research design used; hence, future studies may anticipate these issues. The findings further strengthen the significance of psychological capital on stimulating the level of millennials’ work engagement. In addition, job resources must not be neglected, since it also influences work engagement.
Co-Authors Alvin Eryandra Anandre Forastero Basuki, Yasinta Intan Putri Deepraj Kaur Eryandra, Alvin Farida Isroani Forastero, Anandre Kaur, Deepraj Kevin Juan Tanggo Laksono Kinanti Alvani Pane Kinanti Alvani Pane Laksono, Kevin Juan Tanggo Martina Dwi Mustika Muda, Sidiq Maulana Narhetali, Erita Pane, Kinanti Alvani Prabowo, Rahadi Pradita Sita Devi Normasari, Pradita Sita Devi Putri, Sellya Putri, Yulianty Chi Rahadi Prabowo Rahmi, Yaumul Rany Komala Dewi Sari Novianti Sekarasih, Laras Sellya Putri Sidiq Maulana Muda Simanjuntak, Dewi Fransiska Suyanto, Helmi Tiara Veronika Simamora Ully Rachmawati Yurizal Firdaus Zalafi, Zahratika