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All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Ilmu Pendidikan Islam
Adel, Adel
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Religion Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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Analyzing Consumer Shopping Interest Drivers: The Impact of Promotional Strategies in E-Commerce Among Muslim Students Hakim, Miftahur Rahman; Kadir, Afifuddin; Indi, Anita; Adel, Adel
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol 1, No 1 (2024): Special Edition: International Conference on Islamic Economics (ICOIE)
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v1i1.10774

Abstract

This study investigates how key promotional strategies influence online shopping interest among Muslim university students, focusing specifically on discounts, free shipping offers, and cash-on-delivery (COD) payment systems in the Shopee e-commerce platform. Using a quantitative approach with survey data from 100 Muslim students in Kendari City selected through quota sampling, and the research employs ordinal regression analysis to examine the relationships between these promotional elements and shopping interest. The findings reveal that discounts and free shipping offers significantly influence shopping interest, with discount promotions showing the strongest effect (odds ratio of 2.19), followed by free shipping (odds ratio of 1.29). Interestingly, the COD payment system demonstrates no significant impact on shopping interest. The model explains 52.3% of the variance in shopping interest, highlighting the substantial role of promotional strategies in driving e-commerce adoption among Muslim students. These results provide valuable insights for e-commerce platforms and marketers in developing targeted promotional strategies for the Muslim student segment. The study contributes to the understanding of Muslim consumer behaviour in digital commerce by demonstrating how different promotional tools influence their shopping interests while considering their unique characteristics as digital-native consumers with specific religious values and limited disposable income.
IMPLEMENTASI MODEL PEMBELAJARAN INOVATIF DALAM MATA PELAJARAN P5 UNTUK MENINGKATKAN HASIL BELAJAR SISWA DI SD NEGERI 79 KOTA BENGKULU Asvio, Nova; Triyani, Triyani; marlini, Sili; Febiola, Niken; Adel, Adel
Jurnal Ilmu Pendidikan Islam Vol 23 No No.1 (2025): JIPI: Jurnal Ilmu Pendidikan Islam, Maret 2025
Publisher : FAKULTAS TARBIYAH UNIVERSITAS QOMARUDDIN GRESIK - JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/jipi.v23iNo.1.4422

Abstract

This research aims to analyze the implementation of the Strengthening Pancasila Student Profile (P5) Project at SD Negeri 79 Bengkulu City and identify factors that support and hinder its success. P5 is part of the Independent Curriculum which emphasizes project-based learning to build 21st century character and skills in students. The research method used is a descriptive qualitative approach with data collection techniques through observation, interviews and documentation. The research results show that the application of the project-based learning model in P5 increases students' active participation, understanding of concepts, as well as critical and collaborative thinking skills. Students become more motivated in learning, more active in discussions, and more independent in completing assignments. In addition, the results of academic evaluations show an increase in understanding of concepts by 20% compared to before implementing this model. However, there are several obstacles in implementing P5, such as limited time, teacher readiness in designing projects, and limited facility support. By understanding the factors that influence the success of this program, it is hoped that this research can provide recommendations for educators and policy makers to optimize the implementation of P5 in elementary schools. This innovative learning model has the potential to be a solution in increasing the effectiveness of character-based education in Indonesia.
Analyzing Consumer Shopping Interest Drivers: The Impact of Promotional Strategies in E-Commerce Among Muslim Students Hakim, Miftahur Rahman; Kadir, Afifuddin; Indi, Anita; Adel, Adel
Li Falah: Journal of Islamic Economics and Business Vol. 9 No. 1 (2024): June 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v1i1.10774

Abstract

This study investigates how key promotional strategies influence online shopping interest among Muslim university students, focusing specifically on discounts, free shipping offers, and cash-on-delivery (COD) payment systems in the Shopee e-commerce platform. Using a quantitative approach with survey data from 100 Muslim students in Kendari City selected through quota sampling, and the research employs ordinal regression analysis to examine the relationships between these promotional elements and shopping interest. The findings reveal that discounts and free shipping offers significantly influence shopping interest, with discount promotions showing the strongest effect (odds ratio of 2.19), followed by free shipping (odds ratio of 1.29). Interestingly, the COD payment system demonstrates no significant impact on shopping interest. The model explains 52.3% of the variance in shopping interest, highlighting the substantial role of promotional strategies in driving e-commerce adoption among Muslim students. These results provide valuable insights for e-commerce platforms and marketers in developing targeted promotional strategies for the Muslim student segment. The study contributes to the understanding of Muslim consumer behaviour in digital commerce by demonstrating how different promotional tools influence their shopping interests while considering their unique characteristics as digital-native consumers with specific religious values and limited disposable income.
Co-Authors Asvio, Nova Febiola, Niken Hakim, Miftahur Rahman Indi, Anita Kadir, Afifuddin marlini, Sili Triyani Triyani