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Analyzing Consumer Shopping Interest Drivers: The Impact of Promotional Strategies in E-Commerce Among Muslim Students Hakim, Miftahur Rahman; Kadir, Afifuddin; Indi, Anita; Adel, Adel
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol 1, No 1 (2024): Special Edition: International Conference on Islamic Economics (ICOIE)
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v1i1.10774

This study investigates how key promotional strategies influence online shopping interest among Muslim university students, focusing specifically on discounts, free shipping offers, and cash-on-delivery (COD) payment systems in the Shopee e-commerce platform. Using a quantitative approach with survey data from 100 Muslim students in Kendari City selected through quota sampling, and the research employs ordinal regression analysis to examine the relationships between these promotional elements and shopping interest. The findings reveal that discounts and free shipping offers significantly influence shopping interest, with discount promotions showing the strongest effect (odds ratio of 2.19), followed by free shipping (odds ratio of 1.29). Interestingly, the COD payment system demonstrates no significant impact on shopping interest. The model explains 52.3% of the variance in shopping interest, highlighting the substantial role of promotional strategies in driving e-commerce adoption among Muslim students. These results provide valuable insights for e-commerce platforms and marketers in developing targeted promotional strategies for the Muslim student segment. The study contributes to the understanding of Muslim consumer behaviour in digital commerce by demonstrating how different promotional tools influence their shopping interests while considering their unique characteristics as digital-native consumers with specific religious values and limited disposable income.

IMPLEMENTASI MODEL PEMBELAJARAN INOVATIF DALAM MATA PELAJARAN P5 UNTUK MENINGKATKAN HASIL BELAJAR SISWA DI SD NEGERI 79 KOTA BENGKULU Asvio, Nova; Triyani, Triyani; marlini, Sili; Febiola, Niken; Adel, Adel
Jurnal Ilmu Pendidikan Islam Vol 23 No No.1 (2025): JIPI: Jurnal Ilmu Pendidikan Islam, Maret 2025
Publisher : FAKULTAS TARBIYAH UNIVERSITAS QOMARUDDIN GRESIK - JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/jipi.v23iNo.1.4422

This research aims to analyze the implementation of the Strengthening Pancasila Student Profile (P5) Project at SD Negeri 79 Bengkulu City and identify factors that support and hinder its success. P5 is part of the Independent Curriculum which emphasizes project-based learning to build 21st century character and skills in students. The research method used is a descriptive qualitative approach with data collection techniques through observation, interviews and documentation. The research results show that the application of the project-based learning model in P5 increases students' active participation, understanding of concepts, as well as critical and collaborative thinking skills. Students become more motivated in learning, more active in discussions, and more independent in completing assignments. In addition, the results of academic evaluations show an increase in understanding of concepts by 20% compared to before implementing this model. However, there are several obstacles in implementing P5, such as limited time, teacher readiness in designing projects, and limited facility support. By understanding the factors that influence the success of this program, it is hoped that this research can provide recommendations for educators and policy makers to optimize the implementation of P5 in elementary schools. This innovative learning model has the potential to be a solution in increasing the effectiveness of character-based education in Indonesia.

Analyzing Consumer Shopping Interest Drivers: The Impact of Promotional Strategies in E-Commerce Among Muslim Students Hakim, Miftahur Rahman; Kadir, Afifuddin; Indi, Anita; Adel, Adel
Li Falah: Journal of Islamic Economics and Business Vol. 9 No. 1 (2024): June 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v1i1.10774

This study investigates how key promotional strategies influence online shopping interest among Muslim university students, focusing specifically on discounts, free shipping offers, and cash-on-delivery (COD) payment systems in the Shopee e-commerce platform. Using a quantitative approach with survey data from 100 Muslim students in Kendari City selected through quota sampling, and the research employs ordinal regression analysis to examine the relationships between these promotional elements and shopping interest. The findings reveal that discounts and free shipping offers significantly influence shopping interest, with discount promotions showing the strongest effect (odds ratio of 2.19), followed by free shipping (odds ratio of 1.29). Interestingly, the COD payment system demonstrates no significant impact on shopping interest. The model explains 52.3% of the variance in shopping interest, highlighting the substantial role of promotional strategies in driving e-commerce adoption among Muslim students. These results provide valuable insights for e-commerce platforms and marketers in developing targeted promotional strategies for the Muslim student segment. The study contributes to the understanding of Muslim consumer behaviour in digital commerce by demonstrating how different promotional tools influence their shopping interests while considering their unique characteristics as digital-native consumers with specific religious values and limited disposable income.

Upaya Layanan Bimbingan dalam Meningkatkan Disiplin dan Perilaku Positif Siswa Kelas V SDN 58 Baubau Adel, Adel; Anju Sanjena; Mika Nultisari; Berlian Putri Saudjana; Dawis, Dawis; Haliadi Haliadi
Journal of Humanities, Social Sciences, and Education Vol. 1 No. 11 (2026): Edisi Januari 2026
Publisher : FKIP UNSULTRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64690/jhuse.v1i11.626

This study aims to describe the implementation and analyze the effectiveness of guidance use of gadgets or the phenomenon of staying up late, as well as minor services in improving discipline and positive behavior of fifth-grade students at SDN 58 Baubau. The main problems found in the field are low student learning concentration due to excessive disciplinary violations such as arriving late. This study uses a qualitative approach with a case study design to explore the phenomenon in depth. Data were collected through in-depth interviews with class teachers and students, direct participant observation, and documentation studies. Data analysis techniques follow the interactive model of Miles and Huberman which includes data reduction, data presentation, and drawing conclusions. The results show that the implementation of guidance services is carried out holistically by prioritizing the instillation of manners and morals before knowledge, intensive collaboration with parents, and practical interventions in the classroom proved very effective in improving student discipline. Significant behavioral changes are seen in increased punctuality in attendance, responsibility in carrying out cleaning duties, and students' ability to focus during the learning process without disturbing their peers in class.

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