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All Journal Jurnal Pilar Nusa Mandiri JOURNAL OF APPLIED INFORMATICS AND COMPUTING Unram Journal of Community Service (UJCS) Jurnal Rekayasa Sistem Informasi dan Teknologi Journal of Computer Science and Information Technology Journal of Data Analytics, Information, and Computer Science (JDAICS) Jurnal Computer and Technology
Akbar, Ardiyallah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Unram Journal of Community Service (UJCS)

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IoT Innovation and Entrepreneurship Education: Sustainable Tilapia Cultivation Optimization Strategy Samsumar, Lalu Delsi; Kembang, Lale Puspita; Akbar, Ardiyallah; Sriasih, Sriasih; Zaenudin, Zaenudin; Kalbuadi, Amiruddin
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.781

Abstract

Tilapia cultivation in Teratak Village, Central Lombok, faces problems in feed efficiency and limited market access. Lack of automation technology causes feed waste, while limited marketing knowledge limits farmers' competitiveness. This community service activity aims to overcome these problems through the application of Internet of Things (IoT) technology in the form of automatic feeders (smart feeders) and entrepreneurship training focused on digital marketing. The methods applied include the manufacture and installation of smart fish feeders that are controlled via an application to regulate the amount and frequency of feed. In addition, entrepreneurship training focuses on digital marketing strategies through social media and e-commerce platforms to expand market reach. The results of the activity show that smart feeders increase feed efficiency by up to 20%, reduce waste, and support more optimal fish growth. Digital marketing training helps farmers improve their online promotion skills, expand market networks, and significantly increase sales. In conclusion, the application of IoT technology and digital marketing-based entrepreneurship training has proven effective in increasing the efficiency of cultivation and market competitiveness of tilapia farmers in Teratak Village
IoT Innovation and Entrepreneurship Education: Sustainable Tilapia Cultivation Optimization Strategy Samsumar, Lalu Delsi; Kembang, Lale Puspita; Akbar, Ardiyallah; Sriasih, Sriasih; Zaenudin, Zaenudin; Kalbuadi, Amiruddin
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.781

Abstract

Tilapia cultivation in Teratak Village, Central Lombok, faces problems in feed efficiency and limited market access. Lack of automation technology causes feed waste, while limited marketing knowledge limits farmers' competitiveness. This community service activity aims to overcome these problems through the application of Internet of Things (IoT) technology in the form of automatic feeders (smart feeders) and entrepreneurship training focused on digital marketing. The methods applied include the manufacture and installation of smart fish feeders that are controlled via an application to regulate the amount and frequency of feed. In addition, entrepreneurship training focuses on digital marketing strategies through social media and e-commerce platforms to expand market reach. The results of the activity show that smart feeders increase feed efficiency by up to 20%, reduce waste, and support more optimal fish growth. Digital marketing training helps farmers improve their online promotion skills, expand market networks, and significantly increase sales. In conclusion, the application of IoT technology and digital marketing-based entrepreneurship training has proven effective in increasing the efficiency of cultivation and market competitiveness of tilapia farmers in Teratak Village
Co-Authors ahmad yani Amiruddin Kalbuadi Buchtami, Lalu Reza Hambali Hambali Hamim, Lutfi Hamzan Wadi Imran, Bahtiar Jaelani, Lalu Rizki Juniyardi, Lalu Karim, Muh Nasirudin Kembang, Lale Puspita Lalu Darmawan Bakti, Lalu Darmawan Lalu Delsi Samsumar, M.Eng. Rudi Muslim Sriasih, Sriasih Subki, Ahmad Supardianto Supardianto Suryadi, Emi Tony Gunawan Zaeniah Zaeniah Zaenudin Zaenudin Zaenudin Zulpan Hadi