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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Public Relations (J-PR) Jurnal Minfo Polgan (JMP) Jurnal Cyber PR
Sanika Sembiring
Universitas Bina Sarana Informatika
Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Social Sciences

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Journal : Jurnal Cyber PR

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Strategi Komunikasi Public Relations Ritel MR D.I.Y. Cibinong City Mall Cibinong Sembiring, Sanika; Sari, Ratna Kartika; Budiastuti, Dewi Retno
Jurnal Cyber PR Vol 4, No 2 (2024)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/cyberpr.v4i2.4821

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi Public Relations (PR) ritel MR D.I.Y. dalam membangun hubungan interaktif dan personal dengan pelanggan. Sebagai salah satu pemimpin pasar dalam sektor ritel DIY (Do It Yourself), MR D.I.Y. mengintegrasikan elemen strategi komunikasi berbasis komunitas, personalisasi pesan, dan teknologi digital untuk menciptakan pengalaman pelanggan yang relevan dan bermakna. Melalui pendekatan kualitatif dengan metode studi kasus, analisis konten kampanye PR yang dilakukan melalui media sosial, situs web resmi, ulasan pelanggan serta aktivitas berbasis komunitas serta wawancara menjadi desain utama penelitian ini. Hasil penelitian menunjukkan bahwa strategi komunikasi PR MR D.I.Y. menonjolkan beberapa pendekatan. Pertama, MR D.I.Y. membangun komunitas pelanggan melalui kampanye interaktif di media sosial, seperti "DIY Challenge,". Kedua, strategi komunikasi berbasis narasi (storytelling) untuk menonjolkan nilai-nilai utama merek, seperti kreativitas, keberlanjutan dan keterjangkauan. Ketiga, komunikasi dua arah melalui dialog aktif dengan pelanggan melalui media sosial dan aplikasi mobile, memungkinkan merek untuk merespon umpan balik secara real-time. Keempat, pendekatan personalisasi diterapkan melalui konten yang relevan dengan preferensi audiens, menciptakan hubungan emosional yang lebih kuat dan mendorong perilaku impulse buying.
Peran Regulasi Pemerintah Terhadap Penjualan Mobil Listrik pada Agustus 2025 Budiastuti, Dewi Retno; Sari, Ratna Kartika; Sembiring, Sanika
Jurnal Cyber PR Vol 5, No 2 (2025)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/cyberpr.v5i2.6543

Abstract

Current global industrial developments are faced with the limitations of fossil fuels and the increasing impact of global warming due to air pollution. In August 2025, Indonesia was recorded as one of the countries with the highest air pollution levels in the world, driving the urgency for the implementation of more environmentally friendly transportation. Battery Electric Vehicles (BEVs) have become a strategic solution supported by government policies. This study aims to analyze the role of government regulations in increasing electric car sales in Indonesia, particularly during the August 2025 period. The research method employed is a qualitative library research method with a descriptive approach, conducted through a review of academic literature, statutory regulations, industry reports, and electric vehicle sales data. The results indicate that government regulations in the form of fiscal and non-fiscal incentives—such as exemptions from Luxury Goods Sales Tax (PPnBM), Government-Borne Value Added Tax (PPN DTP) incentives, import duty exemptions, the development of Public Electric Vehicle Charging Station (SPKLU) infrastructure, and support for the electric vehicle industry and supply chain—have a significant impact on increasing electric car sales. Sales data showed consistent monthly and annual growth in August 2025. Nevertheless, challenges remain, particularly regarding import dependence and the fulfillment of the Domestic Component Level (TKDN). Overall, government regulations play a crucial role in accelerating the adoption of electric cars in Indonesia.
Co-Authors Dewi Retno Budiastuti Harbet, Parlin Ido Afriadi Irvan Supriyanto Namira Fitria Parlin Harbet Ratna Kartika Sari Supriyanto, Irvan