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ANALISIS PEMASARAN JAMUR TIRAM PUTIH (PLEUROTUS OSTREATUS) PADA UMKM ELOK MEKARSARI DI SEMOLOWARU, KECAMATAN SUKOLILO SURABAYA Junior, Gordianus Jimi; Krisna Dianto, Andri
Jurnal Agribisnis Wijaya Putra Surabaya Vol 3 No 01 (2024): Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Publisher : Fakultas Pertanian Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/agriwitas.v3i01.71

Abstract

ABSTRACT This study aims to analyze the marketing strategy implemented by Mekarsari Micro, Small and Medium Enterprises (MSMEs) engaged in the production and sale of white oyster mushrooms in the Semolowaru area, Sukolilo District, Surabaya. White oyster mushroom is a product that is increasingly in demand in local and regional markets because of its health benefits and distinctive taste. This study was conducted using a qualitative descriptive research method. Qualitative data were obtained through in-depth interviews with MSME owner Elok Mekarsari and a number of 3 workers. Meanwhile, data was collected through a survey using a questionnaire distributed to Elok Mekarsati UMKM workers or members. The results showed that the Mekarsari UMKM marketing system used 2 marketing channels, namely channel 1 consisting of white oyster mushroom producers, final consumers while channel 2 marketing channels consisted of white oyster mushroom producers, wholesalers, final consumers. the marketing system that has been implemented 5P (Marketing Mix) product, price, place, promotion, people includes promotions through social media, trade shows, and cooperation with restaurants and supermarkets local. Apart from that, they also provide special offers for loyal customers to increase customer retention. However, even though there have been marketing efforts made, there are still several obstacles faced by Elok Mekarsari's MSMEs. Some of these obstacles include intense competition with other white oyster mushroom producers, difficulties in accessing export markets, and limited capital for wider promotion.
PEMBERDAYAAN IBU-IBU PKK MELALUI URBAN FARMING DAN PENGELOLAAN LAHAN PEKARANGAN Susanto, Heri; Kurniasari, Dwiyana Anela; Dianto, Andri Krisna; Iswoyo, Andi
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v7i0.2469

Abstract

Program pemberdayaan ini bertujuan untuk meningkatkan keterampilan dan pendapatan ibu-ibu PKK RT 01 RW 02 Desa Cagakagung, Kecamatan Cerme, Gresik, melalui pemanfaatan lahan pekarangan. Masalah yang dihadapi mitra adalah rendahnya pengetahuan tentang pemanfaatan lahan terbatas untuk ketahanan pangan, kurangnya keterampilan dalam pengolahan sampah menjadi pupuk cair, serta administrasi keuangan PKK yang masih sederhana. Untuk mengatasi masalah ini, solusi yang ditawarkan adalah pelatihan dan pendampingan dalam urban farming menggunakan metode hidroponik, pembuatan pupuk cair, serta pengelolaan administrasi keuangan yang lebih baik. Metode yang digunakan mencakup sosialisasi, pelatihan, dan pendampingan secara langsung. Hasil yang diharapkan adalah peningkatan keterampilan urban farming sebesar 50%, peningkatan keterampilan pengolahan sampah menjadi pupuk cair sebesar 50%, peningkatan kemampuan administrasi keuangan PKK sebesar 50%, dan peningkatan pendapatan PKK sebesar 30%. Dampak dari program ini mitra mampu mendukung ketahanan pangan keluarga dan memperkuat perekonomian lokal.
PENENTUAN STRATEGI PENGEMBANGAN USAHA KERAJINAN PELEPAH PISANG DI KECAMATAN WRINGINANOM GRESIK Andri Krisna Dianto, Andri Krisna Dianto
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 6 No. 2 (2019): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.226 KB) | DOI: 10.30640/ekonomika45.v6i2.107

Abstract

The development of the number of small industrial businesses in Wringinanom Gresik is increasing. One of them is the banana midrib rope craft industry. This study aims to determine the condition of banana fronds business, internal and external factors of banana midrib woven business, alternative strategies and priority strategies applied in developing banana midrib woven business in Mondoluku Village, Sooko, Kesambenkulon, Sumbergede, Wringinanom District, Gresik. The sample is 42 entrepreneurs. The variables of this study are labor, capital, marketing, and raw materials. The method of data collection includes interviews and documentation, this study uses descriptive methods. The data used are primary and secondary. Analysis of the data used are (1) IFE Matrix and EFE Matrix, (2) IE Matrix, (3) SWOT Matrix, (4) QSP Matrix. The results showed that the management of the banana midrib rope business in Wringinanom District was less than optimal. IE matrix values ​​of 2.414 on IFE total weight and 2,979 on EFE total weight indicate this business position in Cell V maintaining and maintaining (hold and maintain). The SWOT matrix generates several alternative strategies which will be determined by the QSP matrix. The highest TAS (Total Attractive Score) value in the QSP matrix is ​​5.629, which is the priority strategy to increase production capacity and product quality that has been made to maintain consumer confidence. The most effective development strategy priority that can be applied to the banana midrib rope business in Wringinanom District is to increase production capacity and product quality that has been made to maintain consumer confidence.
Perumusan Strategi Pengembangan Desa Wisata Mondoluku Kabupaten Gresik Menuju Kemandirian Desa Dianto, Andri Krisna; Kurniasari, Dwiyana Anela; Marang, Wilfridus Romian
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 1 (2024): Februari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i1.1710

Abstract

Tujuan Penelitian ini adalah merumuskan strategi pengembangan desa wisata di desa Mondoluku guna mewujudkan kemandirian desa. Metode penelitian yang digunakan yakni deskriptif kualitatif, dengan teknik pengumpulan data observasi, wawancara, dan dokumentasi, serta teknik analisis data menggunakan SWOT. Hasil Penelitian men Perumusan Strategi Pengembangan Desa Wisata Mondoluku Kabupaten Gresik Menuju Kemandirian Desa dari hasil analisis SWOT diperoleh koordinat X dan Y (0,75; 0,95) serta masuk ke dalam kuadran 1 dengan hasil rumusan dari analisis SWOT kuadran 1 atau S-O yakni : a) Melakukan kerjasama dengan dinas pariwisata untuk menjadikan desa mondoluku menjadi desa Wisata Alam dan Religi; b) Membangun kerjasama dengan masyarakat atau desa sekitar dalam mempercepat pengenalan desa wisata dan membangun kesadaran wisata; c) Memanfaatkan Teknologi informasi dan komunikasi untuk mengenalkan atau mempromosikan potensi desa dengan menggunakan media sosial; d) Kerjasama dengan masyarakat untuk Membangun pengembangan potensi serta Menambahkan wahana permainan air seperti bebek-bebekan atau perahu pada waduk. Dengan mengoptimalkan rumusan strategi S-O diharapkan Desa Mondoluku dapat menjadi desa wisata sehingga mampu menuju kemandirian desa.
Pembangunan Infrastruktur Jalan Pedesaan terhadap Produktivitas Petani Tebu di Desa Mondoluku, Kecamatan Weringinanom, Kabupaten Gresik, Jawa Timur Susanto, Heri; Syahrial, Ramon; Dianto, Andri Krisna
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13477

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Pembangunan melalui investasi infrastruktur sangat digalakkan oleh pemerintah saat ini, dengan harapan dapat mengurangi kesenjangan pendapatan antar masyarakat, dengan harapan lain dapat tercapai pengentasan kemiskinan, tetapi masih sedikit penelitian yang menganalisis dampak jalan pedesaan terhadap kesenjangan pendapatan petani. Penelitian ini menggunakan petani tebu di kabupaten Gresik sebagai responden dengan jumlah sebanyak 38 responden. Pengujian menggunakan uji analisis regresi. Hasil penelitian, menunjukkan bahwa pembangunan jalan bagi pertanian memiliki pengaruh positif terhadap peningkatan produktivitas petani tebu
To become Model Pendekatan Komponen Pariwisata 6A Di Desa Mondoluku Menuju Desa Wisata Andri Krisna Dianto; Ardiansyah Hendra Lukmana; Longinus Lozha; Rahayu Antasari
BRILIANT: Jurnal Riset dan Konseptual Vol 10 No 1 (2025): Volume 10 Nomor 1, Februari 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v10i1.2054

Abstract

To become a tourist village, Mondoluku Village has a diversity of potential that has not been managed optimally, so it is necessary to carry out an analysis using the 6A tourism component model, namely Attraction, Accessibilities, Amenities, Accommodation, Activity and Ancillary Service as a model for the development and development of the Mondoluku tourist village. Readiness of Mondoluku village with analysis of the 6A tourism component approach model, as a model for managing and developing tourism in Mondoluku Village, so that visitors or tourists can enjoy the tourism potential that exists in Mondoluku Village, and it is hoped that it can provide opportunities for the community to take advantage of the potential. exists to support the sustainability of tourism activities.  The research objective is to analyze the 6A tourism component approach model and analyze the supporting and inhibiting factors in developing a tourist village in Mondoluku Village towards a tourist village. This type of research is descriptive qualitative with data collection techniques using observation, interviews and documentation. The results of the research show that tourism development in Mondoluku Village is still not optimal, there is still something that needs to be improved in each component of tourism in every potential tourist attraction in Mondoluku Village.
Analisis Kelayakan dan Faktor-Faktor yang Mempengaruhi Usahatani Padi di Desa Ngasin Kecamatan Balongpanggang Kabupaten Gresik: Feasibility Analysis and Factors Influencing Rice Farming in Ngasin Village, Balongpanggang District, Gresik Regency Widodo, Pramudya Wisnu; Dianto, Andri Krisna
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 1 (2023): Jurnal Ilmiah Manajemen Agribisnis - Januari 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i1.8

Abstract

This research was conducted deliberately to determine the feasibility and factors that influence rice farming, especially in Ngasin Village, Balongpanggang District, Gresik Regency, which is a rice-producing village that has the largest rice planting area (rice fields) in Balongpanggang District, Gresik Regency, East Java Province. and To find out the factors that affect rice farming in the region. This study used a quantitative approach with a population and research sample using 60 respondents from farming residents in Ngasin Village, Balongpanggang District, Gresik Regency. The data analysis method in this study uses Regression Ordinary Least Square (OLS) with SPSS Software. SPSS software is one of the Regression completion procedures that has a high degree of flexibility in research that links theory and data that can be carried out on variables in research. The results of the analysis show that partially the variables of land, seed, fertilizer, labour, business experience have an effect on agricultural output and simultaneously all variables have an effect on agricultural output. The fertilizer factor has the most significant effect with a value of 0.001 <0.05. Analysis of the R/C ratio obtained a result of 4.72 based on the eligibility criteria for rice farming with an R/C calculation > 1, so rice farming in the study area was said to be feasible and profitable.
Gapoktan Partnership as a Mediator of Social Capital and Motivation for Sustainable Ipomoea reptans Poir Farming Susanto, Heri; Syahrial, Ramon; Dianto, Andri Krisna
Agricultural Science Vol. 9 No. 2 (2026): March In Progress
Publisher : Faculty of Agriculture, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/agriscience.v9i2.184

Abstract

The cultivation of Ipomoea reptans Poir in Balongpanggang District, Gresik Regency, serves as an adaptive response to post-harvest drought in rice fields and reflects the potential for sustainable agriculture. This study aims to analyse the mediating role of the Farmers’ Group Association (Gapoktan) in the relationship between social capital and farmer motivation towards sustainable farming practices. A mixed-methods design was employed, involving quantitative data from 35 farmers using a census approach and qualitative data from 39 Focus Group Discussion (FGD) participants. The quantitative data were analysed using Structural Equation Modelling–Partial Least Squares (SEM–PLS), while the qualitative data were examined thematically. Results revealed that social capital had a significant positive effect on Gapoktan partnerships (O = 0.482, p < 0.001), and Gapoktan partnerships significantly influenced sustainable agriculture (O = 0.516, p < 0.001). Mediation analysis confirmed that Gapoktan strongly mediated the relationship between social capital and sustainable agriculture (O = 0.249, p = 0.001). However, farmer motivation had a positive but insignificant effect on both Gapoktan partnerships (p = 0.190) and sustainable agriculture through Gapoktan mediation (p = 0.279). The study concludes that sustainable I. reptans Poir farming is primarily driven by social capital channelled through Gapoktan partnerships, while motivation alone is insufficient without institutional reinforcement. Strengthening Gapoktan’s strategic role in collective marketing, capital access, and knowledge transfer is essential to transform existing social solidarity into a sustainable, inclusive agribusiness ecosystem.