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All Journal JURNAL MANAJEMEN MOTIVASI Penamas: Journal of Community Service Indonesian Research Journal on Education Journal of Mandalika Literature
Fauzi, Armi Sulthon
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Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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EKSPLORASI KEPUASAN DAN LOYALITAS PELANGGAN DALAM LAYANAN BANK DAN FINTECH: STUDI KUALITATIF Fauzi, Armi Sulthon
Journal of Mandalika Literature Vol. 3 No. 4 (2022)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (129.971 KB) | DOI: 10.36312/jml.v3i4.1557

Abstract

Banks have an important role in managing public finances both in terms of deposits or loans to improve people's lives. Along with the advancement of technology, the financial services business is also growing with the presence of financial technology which is expected to be able to provide various conveniences to users. However, financial technology (fintech) and banks have various types, so that customer satisfaction and loyalty are not known with certainty. For this reason, researchers want to explore customer satisfaction and loyalty to bank and fintech services with a qualitative approach. The purpose of this study was to explore customer satisfaction and loyalty in using bank and fintech services so that further actions can be identified to improve service quality. The method used is qualitative with data collection techniques through observation and interviews with 20 respondents who were randomly selected. In addition, this research was conducted in X district located in Central Java. The research data obtained will be analyzed in depth so that it is known that customer satisfaction is obtained from friendly, precise and agile customer service as well as the quality of the financial applications or technology offered both in terms of convenience and data security so that they are not easily hacked or account breaches. Then regarding loyalty, the majority of respondents persist with strong assumptions or paradigms regarding the convenience of a bank and also the many bank users they follow, such as BRI, Mandiri with fintech, each bank already has it as well as brimo livin, and so on that makes it easier users make transactions from anywhere and anytime.
Pendampingan digital branding bagi UMKM melalui program magang mahasiswa di Dinas Perdagangan Provinsi NTB Cahyaningrum, Dinis; Wahyulina, Sri; Fauzi, Armi Sulthon; Mutia, Ainaya; Oktavia, Salsabila Rahma; Khofia, Kinayatul; Wahyudin, Ilham; Gazali, Imam
Penamas: Journal of Community Service Vol. 5 No. 2 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i2.1915

Abstract

This community service program aimed to enhance the digital branding capacity of MSMEs through a student internship program in collaboration with the Department of Trade of West Nusa Tenggara Province. Two partner MSMEs, Goyang Lidah and Waroh, were assisted in developing visual content (product photos and promotional videos) and optimizing their social media presence. The method consisted of initial observation, practical training, direct mentoring, and evaluation. Results showed a significant improvement in online promotional activities: Waroh’s engagement rate increased from 1.39% to 2.47%, and sales rose by 12%. Goyang Lidah saw an increase in engagement from 0.10% to 0.16%, accompanied by a 4% rise in sales. The program also strengthened participants’ digital marketing skills by applying theoretical knowledge in real-world contexts. This collaboration between higher education institutions, MSMEs, and local government proved effective in promoting grassroots digital transformation. It is recommended that future programs expand to involve more MSMEs and incorporate a broader range of digital marketing strategies.
Pengaruh Job Insecurity dan Work-Life Balance terhadap Turnover Intention pada Karyawan Ritel Modern Generasi Z di Kabupaten Lombok Tengah Julianti, Eka; Wahyulina, Sri; Suprayetno, Djoko; Fauzi, Armi Sulthon
Indonesian Research Journal on Education Vol. 4 No. 4 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v4i4.1002

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh masing-masing variabel job insecurity (X1) dan work life balance (X2) terhadap turnover intention (Y) pada karyawan ritel modern generasi Z di Kabupaten Lombok Tengah. Jenis penelitian yang digunakan dalam penelitian ini adalah asosiatif. Metode pengumpulan data menggunakan metode survei. Penelitian ini menggunakan teknik non-probability sampling dengan purvosive sampling sebagai teknik pengambilan sampelnya. Sampel berjumlah 100 orang yang merupakan karyawan ritel modern generasi Z yang ada di Kabupaten Lombok Tengah. Dengan kriteria generasi Z yang telah bekerja minimal satu tahun di bidang ritel modern. Pengujian dalam penelitian ini menggunakan model analisis regresi linier berganda yang terdiri dari Uji F, Uji t, dan Uji R2. Sebelum melakukan pengujian regresi linier berganda terlebih dahulu dilakukan uji kualitas instrumen yang terdiri dari uji validitas dan uji reliabilitas, serta uji asumsi klasik yang terdiri dari uji normalitas dan uji multikolinearitas, untuk mengetahui ada atau tidak pelanggaran terhadap asumsi-asumsi klasik dengan bantuan program SPSS 25. Hasil penelitian menunjukkan bahwa: 1) job insecurity berpengaruh positif dan signifikan terhadap turnover intention. 2) work life balance berpengaruh negatif dan tidak signifikan terhadap turnover intention.
Keseimbangan Kehidupan Kerja dan Lingkungan Kerja sebagai Determinan Kepuasan Kerja: Studi pada Asisten Apoteker di Rumah Sakit Provinsi di Nusa Tenggara Barat Muhammad Ari At-Thoriq; Wahyulina, Sri; Fauzi, Armi Sulthon
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8590

Abstract

This reseach analyzes the effect of Work–Life Balance and Work Environment on Job Satisfaction within 78 pharmacy assistants at the Provincial General Hospital of West Nusa Tenggara using a quantitative associative method. Data were obtained using structured survey forms and processed with multivariate linear analysis. Findings show that both variables significantly affect Job Satisfaction, with Work Environment having a stronger impact. Validity, reliability, and classical assumption tests were met. The findings emphasize the need for conducive workplace settings and regulations that encourage work–life balance to enhance worker satisfaction and strengthen healthcare service quality.
Co-Authors Dinis Cahyaningrum Eka Julianti Imam Gazali Khofia, Kinayatul Muhammad Ari At-Thoriq Mutia, Ainaya Oktavia, Salsabila Rahma Suprayetno, Djoko Wahyudin, Ilham Wahyulina, Sri