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All Journal Penamas: Journal of Community Service Jurnal Wicara Desa
Mutia, Ainaya
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pendampingan digital branding bagi UMKM melalui program magang mahasiswa di Dinas Perdagangan Provinsi NTB Cahyaningrum, Dinis; Wahyulina, Sri; Fauzi, Armi Sulthon; Mutia, Ainaya; Oktavia, Salsabila Rahma; Khofia, Kinayatul; Wahyudin, Ilham; Gazali, Imam
Penamas: Journal of Community Service Vol. 5 No. 2 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i2.1915

Abstract

This community service program aimed to enhance the digital branding capacity of MSMEs through a student internship program in collaboration with the Department of Trade of West Nusa Tenggara Province. Two partner MSMEs, Goyang Lidah and Waroh, were assisted in developing visual content (product photos and promotional videos) and optimizing their social media presence. The method consisted of initial observation, practical training, direct mentoring, and evaluation. Results showed a significant improvement in online promotional activities: Waroh’s engagement rate increased from 1.39% to 2.47%, and sales rose by 12%. Goyang Lidah saw an increase in engagement from 0.10% to 0.16%, accompanied by a 4% rise in sales. The program also strengthened participants’ digital marketing skills by applying theoretical knowledge in real-world contexts. This collaboration between higher education institutions, MSMEs, and local government proved effective in promoting grassroots digital transformation. It is recommended that future programs expand to involve more MSMEs and incorporate a broader range of digital marketing strategies.
IMPLEMENTASI PENGGUNAAN QRIS SEBAGAI STRATEGI DIGITALISASI UMKM DALAM MENDUKUNG PARIWISATA BERKELANJUTAN DI DESA SENARU Mutia, Ainaya; Ramdhini, Dhinda Valentina; Putri, Kharisma Rinjani; Daniyanti, Dyah Eka; Yanti, Karisma; Scabra, Andre Rachmat
Jurnal Wicara Vol 3 No 4 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/gtk3kh40

Abstract

Senaru Village is one of the villages located in Bayan Sub-district, North Lombok Regency, West Nusa Tenggara Province, and is a tourist village with significant potential in the tourism and creative economy sectors. Most Micro, Small, and Medium Enterprises (MSMEs) in this village still rely on cash payment systems, which are considered inefficient and make financial recording difficult. Low digital literacy, limited network infrastructure, and a lack of education about digital marketing are barriers to the adoption of modern payment technologies. Therefore, the digitalisation of payment systems through Quick Response Code Indonesian Standard (QRIS) can be a solution to improve transaction efficiency, transparency, and the competitiveness of MSMEs in the tourism sector. This activity aims to introduce and implement QRIS among MSMEs in Senaru Village as a digitalisation strategy to support sustainable tourism and strengthen the local economy. The implementation method includes direct visits to three selected MSMEs based on recommendations from the village government. The results of the activity show an increase in the knowledge and skills of SME actors in using QRIS for daily transactions. Business actors are beginning to get used to recording transactions digitally, so that the payment process becomes faster, more transparent, and more accountable. The implementation of QRIS in Senaru Village has proven to be effective in improving efficiency, transparency, and market access for MSMEs, as well as supporting the sustainability of village tourism.
Co-Authors Andre Rachmat Scabra Daniyanti, Dyah Eka Dinis Cahyaningrum Fauzi, Armi Sulthon Imam Gazali Khofia, Kinayatul Oktavia, Salsabila Rahma Putri, Kharisma Rinjani Ramdhini, Dhinda Valentina Wahyudin, Ilham Wahyulina, Sri Yanti, Karisma