Garuda - Garba Rujukan Digital

Pendampingan digital branding bagi UMKM melalui program magang mahasiswa di Dinas Perdagangan Provinsi NTB Cahyaningrum, Dinis; Wahyulina, Sri; Fauzi, Armi Sulthon; Mutia, Ainaya; Oktavia, Salsabila Rahma; Khofia, Kinayatul; Wahyudin, Ilham; Gazali, Imam
Penamas: Journal of Community Service Vol. 5 No. 2 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i2.1915

This community service program aimed to enhance the digital branding capacity of MSMEs through a student internship program in collaboration with the Department of Trade of West Nusa Tenggara Province. Two partner MSMEs, Goyang Lidah and Waroh, were assisted in developing visual content (product photos and promotional videos) and optimizing their social media presence. The method consisted of initial observation, practical training, direct mentoring, and evaluation. Results showed a significant improvement in online promotional activities: Waroh’s engagement rate increased from 1.39% to 2.47%, and sales rose by 12%. Goyang Lidah saw an increase in engagement from 0.10% to 0.16%, accompanied by a 4% rise in sales. The program also strengthened participants’ digital marketing skills by applying theoretical knowledge in real-world contexts. This collaboration between higher education institutions, MSMEs, and local government proved effective in promoting grassroots digital transformation. It is recommended that future programs expand to involve more MSMEs and incorporate a broader range of digital marketing strategies.

Implementation Of The School Budget And Activity Plan (ARKAS) Application Policy In Realizing Good Governance In Junior High Schools Ismatuzzaeni, Ismatuzzaeni; Wahyudin, Ilham; Khumayah, Siti; Wulandari, Sri
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 5 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i5.110

This study aims to analyze the Implementation of the School Activity Plan and Budget (ARKAS) Application policy in Realizing Good Governance in Junior High Schools, this research uses qualitative research with the type of case study research (Field Research). The data collection techniques used are observation, interviews, and documentation. Data analysis uses triangulation techniques, namely by displaying data, reducing data, and finally drawing conclusions. This research examines the ARKAS application technology used in realizing good governance in the field of BOS fund management. The implementation of the ARKAS policy reflects the concept of e-government by providing easier access to information on activity plans and budget allocations, enabling active participation in the decision-making process. The results of this study reveal that technology can be used optimally to achieve a goal. Through ARKAS, information related to activity plans and budget allocations can be accessed more easily by various stakeholders, which contributes to increased participation, and public trust and still refers to the applicable legal rules. The increased transparency and accountability achieved through ARKAS policy implementation has important implications, obstacles, and efforts in the context of financial management in educational institutions.

Implementation Of The School Budget And Activity Plan (ARKAS) Application Policy In Realizing Good Governance In Junior High Schools Ismatuzzaeni, Ismatuzzaeni; Wahyudin, Ilham; Khumayah, Siti; Wulandari, Sri
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 5 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i5.110

This study aims to analyze the Implementation of the School Activity Plan and Budget (ARKAS) Application policy in Realizing Good Governance in Junior High Schools, this research uses qualitative research with the type of case study research (Field Research). The data collection techniques used are observation, interviews, and documentation. Data analysis uses triangulation techniques, namely by displaying data, reducing data, and finally drawing conclusions. This research examines the ARKAS application technology used in realizing good governance in the field of BOS fund management. The implementation of the ARKAS policy reflects the concept of e-government by providing easier access to information on activity plans and budget allocations, enabling active participation in the decision-making process. The results of this study reveal that technology can be used optimally to achieve a goal. Through ARKAS, information related to activity plans and budget allocations can be accessed more easily by various stakeholders, which contributes to increased participation, and public trust and still refers to the applicable legal rules. The increased transparency and accountability achieved through ARKAS policy implementation has important implications, obstacles, and efforts in the context of financial management in educational institutions.

Inovasi Produk Olahan Asam Jawa Sebagai Komoditas Hutan Bernilai Ekonomi Untuk Pemberdayaan Ekonomi Masyarakat Desa Jembatan Kembar Timur Fathoni, Ahmad Rifki; Assurok, Dian Muharrani; Ingeswari, Nazwa Dalia; Maesifa, Juan Arqy; Rosyada, Amrina; Wahyudin, Ilham; Oktaneva, Rista; Rahma, Indriyani; Saputri, Intan Komalasari; Fitriani, Nisa; Faturrahman, Faturrahman
Sinergi dan Harmoni Masyarakat MIPA Vol. 2 No. 1 (2025): Oktober
Publisher : Fakultas Matematika dan Ilmu Pengetahuan Alam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/sinonim.v2i1.8066

Community empowerment and development efforts continue to be carried out by the academic community of the University of Mataram. The main objective of this program is to enhance the added value of local commodities and create sustainable home-based business opportunities in Jembatan Kembar Timur Village, West Lombok, with a focus on a “creative economy” based on tamarind processing. The core activities included technical training in the production of tamarind candy and packaged tamarind, packaging design, branding, and marketing strategies. The results of the program showed that 15 participants, consisting of women from the Family Welfare Movement (PKK) and young women, enthusiastically participated in the socialization and training sessions on tamarind candy and packaged tamarind production, and expressed strong interest in further developing tamarind-based products. Upon completion of the training, participants were able to independently produce tamarind candy and packaged tamarind. At the final stage, participants were introduced to attractive packaging as well as virtual marketing techniques through social media. This program is expected to open up new entrepreneurial opportunities for the community of Jembatan Kembar Timur Village

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