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All Journal Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics, Business, and Entrepreneurship (IJEBE) Inovasi : Jurnal Sosial Humaniora dan Pendidikan Economics and Business Journal The Scientia Journal of Financial issues Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan Islamic Financial And Accounting Review
Razak, Darmianti
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Economics and Business Journal

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The Effect of Payment Convenience on Online Shopping Addiction Through Marketplace Platform Customer Satisfaction an Intervening Variable in Urban Communities in South Sulawesi Fani, Rezki; Razak, Darmianti
Economics and Business Journal (ECBIS) Vol. 3 No. 2 (2025): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i2.180

Abstract

This study aims to examine the effect of ease of payment on online shopping addiction through the intervening variable of marketplace platform customer satisfaction in urban communities in South Sulawesi using the Path Analysis method using SmartPLS 4.0 software. with PLS-SEM Alogarithm and Bootstraping calculations with a sampling method using Nonprobability Sampling Technique of 214 respondents where data was obtained via google form with measurements using a Likert scale. The results of this study indicate that there is no direct effect of payment convenience on online shopping addiction in urban communities in South Sulawesi. Payment convenience affects customer satisfaction. Customer satisfaction affects online shopping addiction in urban communities in South Sulawesi. Payment convenience affects online shopping addiction through customer satisfaction as an intervening variable in urban communities in South Sulawesi
Co-Authors Alam, Ryan Saputra Fajrin Satria Dwi Kesumah Fani, Rezki Fitriani Hakim Hakim, Fitriani Noviarti Nurmadhani Fitri Suyuthi Rini Purnamasari, Rini Saifuloh, Nur Imam