Articles
<![CDATA[The Effect Of Brand Equity, Marketing Mix, And Lifestyle To Purchase Decision At Maxx Coffee, Bogor ]]>
<![CDATA[Rahmah, Khairunnisa]]>;
<![CDATA[Sumarwan, Ujang]]>;
<![CDATA[Najib, Mukhammad]]>
<![CDATA[ Journal of Consumer Sciences Vol. 3 No. 2 (2018): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.3.2.01-15
<![CDATA[Coffee becomes one of the important commodities both in terms of consumption and in terms of production. Therefore, the interaction in marketing with the system and its activities should be able to get closer between consumers to products and brand name of the company offered. Nowdays, urban society at this time experiencing lifestyle changes. One of the manifestations of modern lifestyle today is the habit of certain community groups who like to consume coffee in coffee shops. Base on that, the purpose of this research is to identify the characteristics of MAXX Coffee consumer, analyze the influence of brand equity, lifestyle, and marketing mix of MAXX Coffee to consumer purchase decision, and to formulate alternative marketing strategy based on factors influencing marketing mix and brand equity MAXX Coffee. This research using Structural equation Modeling (SEM) with 271 respondent based on convenience sampling method during the reseach time. Based on the results of the research, in order to create strong brand equity, the management of MAXX Coffee Bogor can invest through the improvement of several marketing mix indicators, namely price, people, process, and physical. In the context of MAXX Coffee lifestyle focus to follow the perception of today's consumer lifestyle that wants to improve the prestige and image in the environment around consumers.]]>
<![CDATA[The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision ]]>
<![CDATA[Rahmah, Khairunnisa]]>;
<![CDATA[Satyaninggrat, Luh Made Wisnu]]>
<![CDATA[ Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.8.3.395-413
<![CDATA[Coffee is a significant commodity in terms of both consumption and production. As a result, marketing interactions with systems and activities must be capable of bringing consumers closer to the items and corporate brand names offered. Urban neighborhoods are currently undergoing lifestyle adjustments. The consumption patterns exhibited by certain cohorts of persons who frequent coffee establishments might be viewed as a reflection of contemporary societal norms and values. The aim of this research is to determine the characteristics of customers and to examine the impact of the consumer lifestyle connected with XYZ Coffee on consumer buying decisions. The research employed a non-probability sampling method, especially convenience sampling, consisting of a sample size of 271 participants. The data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The study's findings indicate that the target demographic for XYZ Coffee products consists of economically active individuals with adequate income and substantial expenditures on food and beverages. This consumer segment is characterized by a favorable lifestyle and image, making them the primary purchasers of XYZ Coffee products.]]>
<![CDATA[Digital Literacy Mediation In Balikpapan Micro And Small Industries' Business Performance ]]>
<![CDATA[Damai N.H., Prasis]]>;
<![CDATA[Setyaninggrat, Luh Made Wisnu]]>;
<![CDATA[Rahmah, Khairunnisa]]>
<![CDATA[ Indonesian Journal of Economics and Management Vol. 4 No. 2 (2024): Indonesian Journal of Economics and Management (March 2024) ]]>
Publisher : <![CDATA[Jurusan Akuntansi Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijem.v4i2.5579
<![CDATA[Productivity gaps between large companies and micro and small industries are due to gaps in technology adoption, access to funding and managerial practices. Moving the capital to East Kalimantan is a momentum for micro and small industry players to encourage economic productivity growth in the buffer zone of the Capital City of the Nusantara (IKN). Community-based cluster development can minimize weaknesses, especially in the use of technology and information systems. This study investigates the effect of digital experience on business performance with digital literacy as a mediating variable. This research takes a sample of micro and small industries in Balikpapan City as one of the buffer cities of IKN. The subjects are food processing industry players in the Somber Small Industry Center area. Quantitative research uses structural-partial least square (SEM-PLS) modeling with WarpPLS 8.0 analysis tool. Hypothesis testing results show that digital experience and digital literacy partially have a direct and significant effect on business performance. Digital literacy significantly mediates the relationship between digital experience and business performance of micro and small businesses in Balikapapan City.]]>
<![CDATA[Mediasi Literasi Digital Dalam Meningkatkan Kinerja Bisnis Industri Mikro Dan Kecil Kota Balikpapan ]]>
<![CDATA[Damai Nursyam Hamijaya, Prasis]]>;
<![CDATA[Satyaninggrat, Luh Made Wisnu]]>;
<![CDATA[Rahmah, Khairunnisa]]>
<![CDATA[ Jurnal Teknologi Informasi dan Ilmu Komputer Vol 11 No 2: April 2024 ]]>
Publisher : <![CDATA[Fakultas Ilmu Komputer, Universitas Brawijaya ]]>
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DOI: 10.25126/jtiik.20241127954
<![CDATA[Perpindahan ibukota ke Kalimantan Timur menjadi momentum pelaku industri mikro kecil untuk mendorong pertumbuhan produktivitas ekonomi kawasan penyangga Ibu Kota Nusantara (IKN). Unit bisnis yang mampu mengadopsi teknologi memungkinkan memperoleh banyak manfaat. Kesenjangan produktivitas antara perusahaan besar dan industri mikro kecil disebabkan kesenjangan adopsi teknologi, akses pendanaan, dan praktik manajerial. Pengembangan klaster berbasis masyarakat dapat meminimalkan kelemahan, terutama di bidang penggunaan teknologi dan sistem informasi. Penelitian ini melihat pengaruh pengalaman digital terhadap kinerja bisnis dengan literasi digital sebagai variabel mediasi. Penelitian mengambil sampel industri mikro dan kecil di Kota Balikpapan sebagai salah satu kota penyangga IKN. Subyek penelitian adalah pelaku industri pengolahan pangan di kawasan Sentra Industri Kecil Somber. Penelitian kuantitatif menggunakan pemodelan SEM-PLS menggunakan alat analisis WarpPLS 8.0. Hasil uji hipotesis menunjukkan bahwa pengalaman digital dan literasi digital secara parsial berpengaruh langsung dan siginifikan terhadap kinerja bisnis. Literasi digital signifikan memediasi hubungan pengalaman digital dan kinerja bisnis pelaku usaha mikro dan kecil Kota Balikapapan.]]>
<![CDATA[Pelatihan Pemodelan Proses Bisnis Koperasi di Sentra Industri Kecil Somber Balikpapan ]]>
<![CDATA[Hamijaya, Prasis Damai Nursyam]]>;
<![CDATA[Satyaninggrat, Luh Made Wisnu]]>;
<![CDATA[Rahmah, Khairunnisa]]>
<![CDATA[ Jurnal Abdi Masyarakat Indonesia Vol 4 No 5 (2024): JAMSI - September 2024 ]]>
Publisher : <![CDATA[CV Firmos ]]>
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DOI: 10.54082/jamsi.1381
<![CDATA[Somber adalah area industri pengolahan kedelai yang mendukung perekonomian Balikpapan. Primer Koperasi Produsen Tempe Tahu Indonesia (PRIMKOPTI) Balikpapan merupakan koperasi yang menyediakan bahan baku untuk pengrajin tahu tempe di Sentra Industri Kecil (SIK) Somber. Pengelola koperasi mengalami kesulitan dalam manajemen proses bisnis karena tidak memiliki latar belakang pendidikan formal di bidang tersebut, sehingga mereka kesulitan mendokumentasikan proses bisnis sesuai standar Business Process Model and Notation (BPMN) dengan software Bizagi. Program pengabdian masyarakat ini bertujuan untuk mendukung pengembangan kewirausahaan di SIK Somber, terutama dalam manajemen tata kelola. Program ini dilaksanakan melalui diskusi kelompok terarah, pelatihan, dan pendampingan untuk meningkatkan pemahaman tentang manajemen proses bisnis bagi koperasi. Hasilnya, peserta program mengalami peningkatan pengetahuan tentang definisi, manfaat, dan notasi proses bisnis. Mereka berhasil mendokumentasikan proses bisnis utama dan pendukung, serta membuat model proses bisnis as-is sesuai standar BPMN. Dokumentasi ini memudahkan petugas dan admin koperasi untuk memahami tahapan proses bisnis dalam sistem layanan, sehingga meningkatkan kualitas pelayanan koperasi kepada pelanggan eksternal.]]>
<![CDATA[Pemanfaatan BPMN dalam Optimalisasi Proses Bisnis di PRIMKOPTI Balikpapan ]]>
<![CDATA[Nursyam Hamijaya, Prasis Damai]]>;
<![CDATA[Satyaninggrat, Luh Made Wisnu]]>;
<![CDATA[Rahmah, Khairunnisa]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 7, No 4 (2024): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin ]]>
Publisher : <![CDATA[Politeknik Harapan Bersama ]]>
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DOI: 10.30591/japhb.v7i4.7367
<![CDATA[Somber adalah area industri pengolahan kedelai yang mendukung perekonomian Balikpapan. Primer Koperasi Produsen Tempe Tahu Indonesia (PRIMKOPTI) Balikpapan merupakan koperasi yang menyediakan bahan baku untuk pengrajin tahu tempe di Sentra Industri Kecil (SIK) Somber. Pengelola koperasi mengalami kesulitan dalam manajemen proses bisnis karena tidak memiliki latar belakang pendidikan formal di bidang tersebut, sehingga mereka kesulitan mendokumentasikan proses bisnis sesuai standar Business Process Model and Notation (BPMN) dengan software Bizagi. Program pengabdian masyarakat ini bertujuan untuk mendukung pengembangan kewirausahaan di SIK Somber, terutama dalam manajemen tata kelola. Program ini dilaksanakan melalui diskusi kelompok terarah, pelatihan, dan pendampingan untuk meningkatkan pemahaman tentang manajemen proses bisnis bagi koperasi. Hasil postest, peserta program mengalami peningkatan pengetahuan tentang definisi proses bisnis (90%), manfaat proses bisnis (80%), dan notasi proses bisnis (100%). Mereka berhasil mendokumentasikan proses bisnis utama dan pendukung, serta membuat model proses bisnis as-is sesuai standar BPMN. Dokumentasi ini memudahkan petugas dan admin koperasi untuk memahami tahapan proses bisnis dalam sistem layanan, sehingga meningkatkan kualitas pelayanan koperasi kepada pelanggan eksternal.]]>
<![CDATA[Pelatihan Bizagi untuk Pemodelan Proses Bisnis Primer Koperasi Produsen Tempe Tahu Indonesia di Balikpapan ]]>
<![CDATA[Nursyam Hamijaya, Prasis Damai]]>;
<![CDATA[Satyaninggrat, Luh Made Wisnu]]>;
<![CDATA[Rahmah, Khairunnisa]]>
<![CDATA[ Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 5, No 2 (2024): Volume 5, Nomor 2, September 2024 ]]>
Publisher : <![CDATA[Universitas Teknokrat Indonesia ]]>
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DOI: 10.33365/jsstcs.v5i2.4709
<![CDATA[Koperasi Produsen Tempe Tahu Indonesia (PRIMKOPTI) Balikpapan adalah koperasi yang menyuplai bahan baku untuk pengrajin tahu dan tempe di Sentra Industri Kecil (SIK) Somber. Para pengelola koperasi menghadapi tantangan dalam mengelola proses bisnis karena tidak memiliki pendidikan formal di bidang tersebut, sehingga mereka mengalami kesulitan dalam mendokumentasikan proses bisnis sesuai dengan standar Business Process Model and Notation (BPMN) menggunakan software Bizagi. Program pengabdian masyarakat ini dirancang untuk mendukung pengembangan kewirausahaan di SIK Somber, khususnya dalam aspek manajemen. Program ini mencakup diskusi kelompok terarah, pelatihan, dan pendampingan untuk memperdalam pemahaman tentang manajemen proses bisnis di kalangan pengelola koperasi. Sebagai hasilnya, peserta program memperoleh peningkatan pengetahuan mengenai definisi 90 persen, manfaat 80 persen, dan notasi proses bisnis 100 persen. Mereka berhasil mendokumentasikan proses bisnis utama dan pendukung serta membuat model proses bisnis as-is sesuai dengan standar BPMN. Dokumentasi ini mempermudah petugas dan admin koperasi dalam memahami tahapan proses bisnis dalam sistem layanan, sehingga meningkatkan kualitas pelayanan koperasi kepada pelanggan.]]>
<![CDATA[MEDIATING DIGITAL BEHAVIOR TO IMPROVE BUSINESS PERFORMANCE IN IKN BUFFER ZONE ]]>
<![CDATA[Damai N. H., Prasis]]>;
<![CDATA[Rahmah, Khairunnisa]]>;
<![CDATA[Satyaninggrat, Luh Made Wisnu]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/ub.jam.2023.021.04.07
<![CDATA[The existence of the Ibu Kota Nusantara (IKN) is a momentum for businesses in East Kalimantan as a buffer zone to encourage economic growth. However, there are several issues related to the quality of human resources and technical and non-technical skills, weaknesses in capturing opportunities, and lack of innovation. Businesses need to be continuously developed in terms of both quality and skills, especially in digital behavior as a contributor to business performance. Therefore, this study examines factors that are directly and indirectly related to business performance. This research empirically predicts that digital experience and digital literacy can influence digital behavior. Furthermore, this study proposes the relationship between digital experience, digital literacy, and digital behavior to business performance. This study was conducted by taking samples in the IKN buffer zone. Subject was conducted on 80 business owners in Somber Small Industry Center. Data analysis in this study used Warp-PLS. Results of hypothesis testing show that digital literacy has a positive and significant effect on digital behavior. Digital experience has a significant effect on digital behavior. Furthermore, digital behavior has a significant effect on business performance. Partially, digital behavior significantly mediates the relationship between digital literacy and digital experience on business performance. The implications of this study indicate that digital information literacy, service availability, visual quality and access stability are needed to encourage operational performance, management and support performance. Future research recommendations are to examine digital literacy and digital experience variables that have a direct effect on business performance.]]>
<![CDATA[The Effect Of Brand Equity, Marketing Mix, And Lifestyle To Purchase Decision At Maxx Coffee, Bogor ]]>
<![CDATA[Rahmah, Khairunnisa]]>;
<![CDATA[Sumarwan, Ujang]]>;
<![CDATA[Najib, Mukhammad]]>
<![CDATA[ Journal of Consumer Sciences Vol. 3 No. 2 (2018): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29244/jcs.3.2.01-15
<![CDATA[Coffee becomes one of the important commodities both in terms of consumption and in terms of production. Therefore, the interaction in marketing with the system and its activities should be able to get closer between consumers to products and brand name of the company offered. Nowdays, urban society at this time experiencing lifestyle changes. One of the manifestations of modern lifestyle today is the habit of certain community groups who like to consume coffee in coffee shops. Base on that, the purpose of this research is to identify the characteristics of MAXX Coffee consumer, analyze the influence of brand equity, lifestyle, and marketing mix of MAXX Coffee to consumer purchase decision, and to formulate alternative marketing strategy based on factors influencing marketing mix and brand equity MAXX Coffee. This research using Structural equation Modeling (SEM) with 271 respondent based on convenience sampling method during the reseach time. Based on the results of the research, in order to create strong brand equity, the management of MAXX Coffee Bogor can invest through the improvement of several marketing mix indicators, namely price, people, process, and physical. In the context of MAXX Coffee lifestyle focus to follow the perception of today's consumer lifestyle that wants to improve the prestige and image in the environment around consumers.]]>
<![CDATA[The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision ]]>
<![CDATA[Rahmah, Khairunnisa]]>;
<![CDATA[Satyaninggrat, Luh Made Wisnu]]>
<![CDATA[ Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
Show Abstract
|
Download Original
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Original Source
|
Check in Google Scholar
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DOI: 10.29244/jcs.8.3.395-413
<![CDATA[Coffee is a significant commodity in terms of both consumption and production. As a result, marketing interactions with systems and activities must be capable of bringing consumers closer to the items and corporate brand names offered. Urban neighborhoods are currently undergoing lifestyle adjustments. The consumption patterns exhibited by certain cohorts of persons who frequent coffee establishments might be viewed as a reflection of contemporary societal norms and values. The aim of this research is to determine the characteristics of customers and to examine the impact of the consumer lifestyle connected with XYZ Coffee on consumer buying decisions. The research employed a non-probability sampling method, especially convenience sampling, consisting of a sample size of 271 participants. The data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The study's findings indicate that the target demographic for XYZ Coffee products consists of economically active individuals with adequate income and substantial expenditures on food and beverages. This consumer segment is characterized by a favorable lifestyle and image, making them the primary purchasers of XYZ Coffee products.]]>
