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All Journal Jurnal The Messenger PRAJA: Jurnal Ilmiah Pemerintahan J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan) MODERAT: Jurnal Ilmiah Ilmu Pemerintahan
Nuraeni, Hikmah
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Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal The Messenger

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Pengembangan Agrowisata Berbasis Ketahanan Pangan Melalui Strategi Komunikasi Pemasaran di Desa Serang Purbalingga Sulaiman, Adhi Iman; Kuncoro, Bambang; Sulistyoningsih, Endang Dwi; Nuraeni, Hikmah; Djawahir, Fatmah Siti
Jurnal The Messenger Vol. 9 No. 1 (2017): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i1.423

Abstract

The study aims to analyze the developing agrotourism based on food security through marketing communications strategy. The research method used Participatory Rural Apprasial, data was collected through interviews, observation, documentation and focus group discussion with interactive analysis and SWOT analysis. The informant research   through purposive sampling of 30 people as a community worker in the Serang village, Karangreja subdistrict of   Purbalingga Regency. The results showed corporation effort possession village have not been able to manage the organization, marketing, promotion, developing business units and partnerships, thus require integrated marketing communications model on the empowerment of agrotourism based on food security in the Serang village.
Co-Authors Adhi Iman Sulaiman Aprilianingsih, Shella Bambang Kuncoro Debby Mahendra Putri, Lolita Dewi, Juliyanti Djawahir, Fatmah Siti endang Dwi Sulistyoningsih, endang Dwi Noor Azijah, Dewi Prameswari, Gladiola Priyanti, Evi Purnamasari, Hanny