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All Journal Jurnal Ekonomi dan Bisnis Islam AGROSCIENCE International Journal of Education, Social Studies, And Management (IJESSM)
Rusdiansyah, Muhammad
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Other

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The Influence of Service Quality and Customer Satisfaction on Customer Loyalty of BCA Mobile in Bandar Lampung Rusdiansyah, Muhammad; Wiryawan, Driya; Ramelan, Mudji Rachmat
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.442

Abstract

PT. Bank Central Asia, Tbk, founded in 1957, is one of the largest private banks in Indonesia today with an asset value of 1,408 trillion rupiah with a net profit of 48.6 trillion rupiah. The results of the Bank Service Excellence Monitor (BSEM) survey conducted by Marketing Research Indonesia (MRI) in the 2020-2021 edition produced data that BCA Mobile was ranked second and the 2023-2024 edition was ranked fifth in the 10 best mobile banking performances in Indonesia. The problem in this research is that there has been a decline in BCA Mobile's performance followed by many complaints about the use of the BCA Mobile application, which has become a trending topic on the X social media platform (Twitter). BCA Mobile must attention to this so that customers do not think about looking for alternatives to other mobile banking. The aim of this research is to test whether service quality and customer satisfaction have an influence on BCA Mobile customer loyalty in Bandar Lampung City. This research uses a survey method by distributing questionnaires to 90 respondents via Google Form.  The analytical method used is simple regression using the partial test (t test) and Sobel test with the SPSS 25 application. The results of the research show that the service quality variable and customer satisfaction variable have an influence on the BCA Mobile customer loyalty variable in Bandar Lampung City.
The Influence of Service Quality and Customer Satisfaction on Customer Loyalty of BCA Mobile in Bandar Lampung Rusdiansyah, Muhammad; Wiryawan, Driya; Ramelan, Mudji Rachmat
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.442

Abstract

PT. Bank Central Asia, Tbk, founded in 1957, is one of the largest private banks in Indonesia today with an asset value of 1,408 trillion rupiah with a net profit of 48.6 trillion rupiah. The results of the Bank Service Excellence Monitor (BSEM) survey conducted by Marketing Research Indonesia (MRI) in the 2020-2021 edition produced data that BCA Mobile was ranked second and the 2023-2024 edition was ranked fifth in the 10 best mobile banking performances in Indonesia. The problem in this research is that there has been a decline in BCA Mobile's performance followed by many complaints about the use of the BCA Mobile application, which has become a trending topic on the X social media platform (Twitter). BCA Mobile must attention to this so that customers do not think about looking for alternatives to other mobile banking. The aim of this research is to test whether service quality and customer satisfaction have an influence on BCA Mobile customer loyalty in Bandar Lampung City. This research uses a survey method by distributing questionnaires to 90 respondents via Google Form.  The analytical method used is simple regression using the partial test (t test) and Sobel test with the SPSS 25 application. The results of the research show that the service quality variable and customer satisfaction variable have an influence on the BCA Mobile customer loyalty variable in Bandar Lampung City.
ANALYSIS OF IB MUAMALAT PRIMA BISNIS SAVINGS PRODUCTS ON THE REAL ECONOMIC SECTOR OF THE COMMUNITY (CASE STUDY OF PT. BANK MUAMALAT INDONESIA, TBK BANJARMASIN BRANCH) Purnomo, Agus; Rusdiansyah, Muhammad
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 5 No. 1 (2019): JANUARY-JUNE 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (44.213 KB) | DOI: 10.20473/jebis.v5i1.10625

Abstract

This research is motivated by the researcher who previously conducted the Work Practice in PT.Bank Muamalat Indonesia, Tbk Branch Banjarmasin Years 2016 as Marketing Funding. After knowing the superior Funding Product of Bank Muamalat Indonesia Branch of Banjarmasin ie iB Muamalat Prima Business Savings. The reasercher tries to find out the influence of this Product in addition to beneficial to the Customer but the perceived impact in driving the Customer Business That's where it is. The purpose of this research was undertaken by Benefits of Savings Products iB Muamalat Prima Business as a whole and to determine the effect of Savings Products iB Muamalat Prima Business Against the Rill Sector Field SMEs (Micro Small and Medium Enterprises) community. This research used Qualitative method descriptive qualitative approach. The data obtained then in the form of data information such as observation, interviews, field notes and documentation. For Respondent data source counted to 3 people namely Business Development Manager Funding, Marketing Funding and Customer Service. While informants counted to 5 people namely the Customer Savings Product iB Muamalat Prima Bussiness as entrepreneurs and not entrepreneurs. The results of this research indicate that there is a great influence in mobilizing the Rill Sector of the Economic Community, depending on the Customer itself willing to be used as a transactional tool with business partners or as a Product User Customer.Keywords : Savings Products, Rill Sector, Economy Public.
ANALISIS MARGIN PADA LEMBAGA-LEMBAGA PEMASARAN KOMODITAS CABAI RAWIT (Capsicum frutescens L.) DI DESA SUKAMAJU KECAMATAN KADUDAMPIT KABUPATEN SUKABUMI Rusdiansyah, Muhammad
AGROSCIENCE (AGSCI) Vol 15, No 2 (2025): December
Publisher : Fakultas Sains Terapan, Universitas Suryakancana Cianjur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/agsci.v15i2.5686

Abstract

Proses distribusi komoditas cabai rawit tidak dapat berjalan optimal tanpa peran lembaga pemasaran. Dalam menjalankan kegiatan pemasaran, pedagang mengeluarkan biaya-biaya sehingga memperoleh margin pemasaran sebagai keuntungan. Penelitian ini bertujuan untuk menganalisis besaran margin pemasaran dan distribusinya di antara lembaga-lembaga pemasaran serta mengukur tingkat farmer’s share. Penelitian menggunakan pendekatan kuantitatif deskriptif, teknik pengumpulan data primer menggunakan metode sensus untuk petani dan snowball sampling untuk lembaga pemasaran. Analisis data menggunakan perhitungan margin pemasaran, farmer’s share dan distribusi share keuntungan. Hasil penelitian menunjukkan terdapat tiga pola saluran pemasaran, dengan saluran terpendek (Saluran I) menghasilkan total margin sebesar Rp17.000/kg dengan farmer’s share 70,18%, sedangkan saluran terpanjang (Saluran III) menghasilkan total margin sebesar Rp34.000/kg dengan farmer’s share 48,48%. Distribusi margin dan share keuntungan terbesar diperoleh oleh tengkulak dan pedagang besar yaitu 91,77% dan 93,08%. Sementara pengecer memperoleh share keuntungan terendah yaitu 84,95%.
Co-Authors Agus Purnomo Ramelan, Mudji Rachmat Wiryawan, Driya