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All Journal Jurnal Bisnis, Manajemen, dan Informatika International Journal of Artificial Intelligence Research JURNAL MANAJEMEN MOTIVASI Journal TEPAT: Teknologi Terapan untuk Pengabdian Masyarakat Jurnal Ekonomika Jurnal Penelitian Enjiniring Fakultas Teknik Unhas Economics and Digital Business Review Jurnal Ekonomika
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Universitas Fajar
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Public Health Social Sciences

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Journal : JURNAL MANAJEMEN MOTIVASI

 1 
Strategi Pemasaran P.T.Samsung Electronic Indonesia Divisi HHP Cabang Makassar Hasniaty A
JURNAL MANAJEMEN MOTIVASI Vol 11, No 1 (2015)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.902 KB) | DOI: 10.29406/jmm.v11i1.55

Abstract

This study aims to assess the marketing strategy undertaken by PTSamsung Electronic Indonesia Makassar Branch HHP Division. The company's ability to innovate in the field of the product should be followed by marketing capabilities so that innovative products can still run. The study used a qualitative approach with a SWOT analysis to get an overview of the strategy being executed. Results of the study revealed that there are 5 secrets of Samsung became the world smartphone manufacturers, namely Strengthening Brand Products, Smartphone Specifications, Advertising and marketing, cooperation with the Telecommunications Operator.
Co-Authors ., Yusran Adil, Andi Eri Andika Akil, Yusri Syam Ansar Suyuti Arief, Ardiaty Arni Rasyid B, Ian Adrian Dewi, Andi Ratna Sari Dewi, Dianti Utami Dharmawan, Rian Faizal Arya Samman Gassing . Glorya Martzella Noija Gunadin, Indar Chaerah Gunawan Bata Ilyas Ikhlas Kitta Kapriani Kapriani, Kapriani Lina - Mariana, Lina - Muafiqa Natsir Nappu, Muhammad Bahtiar Nasir Hamzah Palantei, Elyas Palantei, Idris Rusli Siri Salam, Andi Ejah Umraeni Salama Manjang Sri Mawar Said Subir, Ade Nur Fatimah Virza Hadrianti Yohannes Johny Soetikno