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Pengaruh Perceived Desirability Terhadap Entrepreneurial Intention Pada Generasi Z Yang Berdomisili di Kota Kediri Hariyanti, Sri; Oktaria Ardika Putri
Al-Muraqabah: Journal of Management and Sharia Business Vol. 5 No. 1 (2025): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/al-muraqabah.v5i1.2578

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh perceived desirability terhadap niat berwirausaha (entrepreneurial intention) pada Generasi Z yang berdomisili di Kota Kediri. Generasi Z dikenal sebagai generasi digital yang memiliki ketertarikan tinggi terhadap dunia kewirausahaan, namun belum sepenuhnya terungkap faktor-faktor pendorong utamanya. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode survei dan wawancara mendalam terhadap beberapa informan yang merupakan anggota Generasi Z di Kediri. Hasil penelitian menunjukkan bahwa persepsi terhadap keinginan untuk berwirausaha dipengaruhi oleh sejumlah faktor, seperti nilai sosial, motivasi intrinsik, dukungan lingkungan, serta ekspektasi terhadap keberhasilan bisnis. Faktor perceived desirability yang kuat terbukti mendorong lahirnya niat untuk berwirausaha, khususnya di bidang industri kreatif seperti kuliner, Fashion, dan digital marketing. Temuan ini memperkuat teori Entrepreneurial Event Model Shapero dan Sokol serta menegaskan pentingnya pendekatan yang relevan secara kultural dan generasional dalam membangun ekosistem kewirausahaan. Penelitian ini merekomendasikan penguatan program pembinaan dan promosi wirausaha yang berbasis minat generasi muda, guna mendukung pertumbuhan ekonomi lokal yang berkelanjutan.
Islamic Banking Education in Maqasid Al-Mu'amalat’s Perspective Oktaria Ardika Putri; Muhammad Solikhudin
Journal of Islamic Economics Perspectives Vol. 3 No. 2 (2021): September (2021) The Journal of Islamic Economics Perspectives.
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v3i2.43

Abstract

Abstract: This article explains the role of tertiary education in Islamic banking in Indonesia with a review of maqa>s}id al-mu'a>mala>t. As known, the development of Islamic banking is still being pursued today. Accordingly, the public's need for an understanding of Islamic banking and the need for experts in the field of Islamic banking cannot be denied. Therefore, it requires experts who have graduated from the Islamic banking study program from universities, including the Kediri State Islamic Institute, to answer this challenge. The contribution of higher education in the Islamic banking study program to produce excellent graduates is an important thing that must be realized. Islamic banking education, when viewed by maqa>s}id al-mu'a>mala>t, it is known that real certainty is manifested, such as a comprehensive understanding of Islamic banking in terms of compliance with Islamic banking principles which includes compliance with the principles of Islamic banking. Sharia principles, prudential provisions, increased operational efficiency which will have an impact on high competitiveness and stability of the Islamic banking system as well as benefits to the economy. There is also a universal dimension, namely the general benefit between the government, Islamic financial institutions and the public. Keywords: Education, Islamic Bank, Maqa>s}id al-Mu'a>mala>t. Abstrak: Artikel ini menerangkan peran pendidikan perguruan tinggi dalam perbankan syariah di Indonesia dengan tinjaun maqa>s}id al-mu’a>mala>t. Seperti diketahui, pengembangan perbankan syariah masih diupayakan sampai saat ini. Sesuai dengan itu, kebutuhan masyarakat terhadap pemahaman perbankan syariah serta kebutuhan tenaga ahli di bidang perbankan syariah tidak dapat dipungkiri. Oleh sebab itu, butuh tenaga ahli lulusan program studi perbankan syariah dari perguruan tinggi, termasuk Institut Agama Islam Negeri Kediri, untuk menjawab tantangan ini. Kontribusi pendidikan tinggi program studi perbankan syariah untuk melahirkan sarjana-sarjana yang unggul, merupakan hal penting yang harus direalisasikan. Pendidikan perbankan syariah, apabila ditinjau dengan maqa>s}id al-mu’a>mala>t, maka diketahui, terwujud kepastian yang nyata, seperti pemahaman yang menyeluruh tentang perbankan syariah dalam hal kepatuhan pada prinsip perbankan syariah yang meliputi kepatuhan pada prinsip-prinsip syariah, ketentuan kehati-hatian, peningkatan efisiensi operasional yang berdampak pada daya saing yang tinggi dan stabilitas sistem perbankan syariah serta kemanfaatan bagi perekonomian. Terwujud juga dimensi universal, yakni kemaslahatan umum antara pemerintah, lembaga keuangan syariah dan masyarakat. Kata Kunci: Pendidikan, Bank Syariah, Maqa>s}id al-Mu’a>mala>t.
PENINGKATKAN KETAHANAN KUALITAS PRODUK MELALUI BANTUAN PENGEMASAN PRODUK DAN PENGENALAN PEMASARAN DIGITAL PADA USAHA MIKRO KECIL OLEH OLEH KHAS TRENGGALEK Rofiaty; Sumiati; Oktaria Ardika Putri
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6570

Abstract

MSEs from the typical city of Trenggalek are the targeted targets for community service implementation. Through the creation of Instagram content, product content, QRIS, and initiatives to improve the attractiveness of items with good packaging that can last longer, the goal of this activity is to promote product durability and market coverage so that it is more well-known in other areas. In addition to making the product more robust, high-quality, long-lasting, and less prone to damage, the goal is to boost its competitiveness by offering stickers to help with product packaging, which should encourage entrepreneurs and lead to more prosperous enterprises. Since they have typically been entrepreneurs for decades—even in the second generation or more—this practice will help them to become more tough, robust, and unflappable when dealing with the problems of a chaotic and quickly changing world. Since the next generation must remain youthful at heart, they will also be introduced to entrepreneurial traits, such as being loyal to God Almighty, honest, imaginative, and creative, having a strong sense of self-worth, having the guts to take quantifiable business risks, and enjoying change. surroundings.