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All Journal Jurnal Teknik Industri Terintegrasi (JUTIN) International Journal of Multidisciplinary Sciences and Arts
Nugraha, Winata
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering

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Integrasi Metode E-Servqual dan Metode Fuzzy pada Pengukuran Kualitas Pelayananan aplikasi Jamsostek Mobile Yanti, Fitri; Nugraha, Winata
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 1 (2024): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i1.18640

Abstract

The business world continues to improvise and innovate in order to retain customers as the market becomes increasingly dynamic due to advances in information technology and telecommunications. Effective and efficient shopping, purchasing and distribution using a site design called E-Service Quality. This study seeks to ascertain what quality standards need to be improved and assess the level of service provided by Jamsostek Mobile (JMO) by utilizing E-Servqual (Service Quality) and a fuzzy approach, 20 criteria and 6 dimensions, namely efficiency, compliance, system availability, privacy, responsiveness, contacts for analysis. The findings of this study reveal that Jamsostek Mobile (JMO) customer service is of good quality. Jamsostek Mobile (JMO) performance often meets consumer expectations. Only one dimension, namely System Availability, has a negative value. 18 criteria have positive gap values ??while the other 2 have negative gap values ??based on the expected and expected defuzzification values ??of the 20 criteria. Jamsostek Mobile (JMO) users consider several characteristics to be so significant that they are assessed as top priorities using a Cartesian diagram. Even so, the Jamsostek Mobile (JMO) service is still below standard in terms of System Availability, with the requirements being that the Jamsostek Mobile (JMO) application system must function perfectly and offer excellent customer support for information requests and complaints
How Digital Content Quality and Online Promotion Influence Online Purchase Decisions Through Consumer trust Rahayu, Sri; Rahmadhani, Muhammad Apriliansyah; Kurniawan, M. Agus; Nugraha, Winata; Suriani, Uci
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7811

Abstract

The need to better understand the elements influencing consumers' online purchasing decisions has arisen as a result of the intense competition among online merchants brought about by the rapid expansion of digital business. Although earlier research has emphasized the significance of promotional tactics and high-quality digital material, empirical results about their relative efficacy and the function of trust in online buying situations are still contradictory. With customer trust acting as a mediating variable, this study attempts to investigate the impact of digital content quality and online promotion on online purchase decisions. Using survey information gathered from 150 online shoppers who had made purchases via digital platforms, a quantitative study methodology was used. Partial Least Squares–Structural Equation Modeling (PLS-SEM) was used to examine the data in order to evaluate the measurement and structural models. The findings show that while consumer trust has a substantial impact on online purchase decisions, online promotion has a big beneficial impact on both. On the other hand, neither customer trust nor online purchase decisions are significantly impacted by the quality of digital material. These results imply that promotional incentives and trust-building strategies are more important than content quality alone in influencing consumer purchasing behavior in fiercely competitive digital marketplaces. Practically speaking, the findings suggest that in order to improve purchase outcomes, digital companies should prioritize clear and appealing promotional techniques while also building customer trust.
Co-Authors Fitri Yanti Kurniawan, M. Agus Rahmadhani, Muhammad Apriliansyah SRI RAHAYU Suriani, Uci