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All Journal JURNAL TEKNOLOGI DAN OPEN SOURCE Multifinance Jurnal Riset Teknik Komputer
Aulia, Virdha Rahma
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Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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PERSEPSI KONSUMEN TERHADAP FITUR AUGMENTED REALITY SHOPEE DAN DAMPAKNYA TERHADAP KEPUASAN SERTA NIAT PEMBELIAN Febryan, Putra Hikmah; Loka, Nalendra Pradipta; Indonesia, Haikal Lentera; Aulia, Virdha Rahma
Jurnal Riset Teknik Komputer Vol. 2 No. 2 (2025): Juni : Jurnal Riset Teknik Komputer (JURTIKOM)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/dh6jpp47

Abstract

The development of Augmented Reality (AR) technology in the e-commerce sector offers new opportunities to enhance online shopping experiences through immersive and interactive features. This study aims to analyze the influence of AR characteristics—interactivity, vividness, novelty, and informativeness—on consumer perceptions (perceived enjoyment, perceived usefulness, and hedonic value), and how these perceptions affect attitudes, satisfaction, and purchase intention on the Shopee platform. A quantitative approach was employed, with data collected from 100 active Shopee users who have experienced using AR features. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that most AR characteristics significantly affect consumer perception. Furthermore, perceived enjoyment, usefulness, and hedonic value were found to influence user attitudes and satisfaction, ultimately increasing purchase intention. This study contributes theoretically to the understanding of AR integration in consumer behavior within e-commerce, and provides practical implications for businesses in designing immersive technology-based marketing strategies.
EXPLORATION OF TRUST PARADOX IN CONSUMER BEHAVIOR IN THE USE OF THE TOKOPEDIA APPLICATION Suliha, Suliha; Brahmana, Rico; Rachmadi, Firman; Putri, Amelia Delfina; Aulia, Virdha Rahma
Multifinance Vol. 3 No. 1 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i1.393

Abstract

This study explores the Trust Paradox phenomenon among Tokopedia users, a condition where consumers still intend to buy even though their level of trust in the platform is low. Using a quantitative approach and PLS-SEM analysis of 154 respondents, it was found that Perceived Value, User Experience, and Trust Paradox have a significant effect on Purchase Intention. In contrast, Trust and Perceived Risk do not show a significant direct effect. Exploratory analysis identifies user segments with high purchase intentions despite having low trust, strengthening the existence of the Trust Paradox in digital consumer behavior.
Evaluation of HRMS Success Using DeLone & McLean Setia, Heldha ayu; Faroqi, Asif; Aulia, Virdha Rahma
JURNAL TEKNOLOGI DAN OPEN SOURCE Vol. 8 No. 2 (2025): Jurnal Teknologi dan Open Source, December 2025
Publisher : Universitas Islam Kuantan Singingi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/jtos.v8i2.4698

Abstract

Digital transformation has become a strategic step to improve operational efficiency, particularly in human resource management. PT XYZ, which has implemented HRMS, faces challenges such as system errors that disrupt the company's mission to enhance employee welfare. This study aims to evaluate the success of HRMS implementation at PT XYZ using the DeLone and McLean (2003) model, which includes six dimensions: system quality, information quality, service quality, usage, user satisfaction, and net benefits. A quantitative approach with PLS-SEM is used, and data is obtained through a survey. The sample consists of 211 respondents selected through simple random sampling. The analysis results show that system quality, information quality, and service quality significantly affect usage and user satisfaction, which contribute to the net benefits experienced by the organization. However, system quality does not significantly affect user satisfaction, and net benefits do not significantly affect usage. These findings provide insights for PT XYZ to improve the quality of HRMS and optimize system usage.
Analysis of Acceptance Factors of Pospay Application Users in Surabaya City Using Modified TAM Berliana, Ni Made; Wulansari, Anita; Aulia, Virdha Rahma
JURNAL TEKNOLOGI DAN OPEN SOURCE Vol. 8 No. 2 (2025): Jurnal Teknologi dan Open Source, December 2025
Publisher : Universitas Islam Kuantan Singingi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/jtos.v8i2.4705

Abstract

This study aims to analyze the factors that influence user acceptance of the Pospay application in Surabaya by using a modified Technology Acceptance Model (TAM). Pospay is a digital platform owned by PT Pos Indonesia that offers financial transaction services. Although the app has been downloaded over 5 million times, it still faces acceptance issues, as reflected by the high number of negative reviews due to system errors, verification failures, and unstable performance. To address these challenges, the TAM model was extended by incorporating variables such as Facilitating Conditions, Lifestyle Compatibility, Quality of Internet Connection, Perceived Security, Perceived Trust, Perceived Risk, Self-Efficacy, and Satisfaction. Data were collected from 523 active users and analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS). The results showed that Facilitating Conditions, Perceived Ease of Use, and Perceived Usefulness significantly influence Attitude. Furthermore, Perceived Ease of Use, Perceived Usefulness, Perceived Security, Self-Efficacy, and Satisfaction have a significant effect on Intention to Use. Meanwhile, variables such as Attitude, Lifestyle Compatibility, Quality of Internet Connection, Perceived Trust, and Perceived Risk did not significantly affect Intention to Use. These findings highlight the importance of improving usability, usefulness, security, satisfaction, and user confidence to enhance the acceptance and usage of the Pospay application more effectively.
Co-Authors Asif Faroqi Berliana, Ni Made Brahmana, Rico Febryan, Putra Hikmah Indonesia, Haikal Lentera Loka, Nalendra Pradipta Putri, Amelia Delfina Rachmadi, Firman Setia, Heldha ayu Suliha, Suliha Wulansari, Anita