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All Journal JOURNAL EDUCATIONAL MANAGEMENT REVIEWS AND RESEARCH Karimah Tauhid
Juliani, Siti
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Membangun Keunggulan Kompetitif Melalui Strategi Diferensiasi Juliani, Siti; Zahra Kayla; Arief Hidayat; M.Ridzky Fadillah; Abdul Kholik
Karimah Tauhid Vol. 4 No. 9 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i9.20551

Abstract

Penelitian ini bertujuan menganalisis strategi diferensiasi jasa pendidikan yang diterapkan di Raudhatul Jannah, sebuah lembaga pendidikan Islam berbasis tahfidz dan nilai-nilai keislaman. Latar belakang penelitian ini didasarkan pada pentingnya diferensiasi dalam manajemen pemasaran pendidikan untuk menciptakan keunggulan kompetitif di tengah persaingan yang semakin ketat. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi lapangan, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi diferensiasi Raudhatul Jannah diwujudkan melalui program tahsin dan tahfidz berkualitas, penguatan kurikulum Kemenag, layanan beasiswa penuh untuk anak yatim, serta pemanfaatan pemasaran digital dan word-of-mouth. Kendala utama yang dihadapi meliputi keterbatasan tenaga pendidik bersanad, tantangan finansial dalam ekspansi, dan persaingan antar lembaga sejenis. Evaluasi menunjukkan strategi ini berhasil meningkatkan pendaftaran siswa, memperkuat citra lembaga, serta memberikan akses pendidikan berkualitas bagi masyarakat. Penelitian ini memberikan kontribusi pada pengembangan strategi diferensiasi di lembaga pendidikan Islam dan merekomendasikan inovasi berkelanjutan serta penguatan manajemen sumber daya manusia untuk keberlanjutan program.
TINJAUAN HADITS TARBAWI SEBAGAI LANDASAN KEJUJURAN DALAM PEMBENTUKAN KARAKTER PESERTA DIDIK : Kejujuran; Hadits Tarbawi; Pendidikan Karakter Juliani, Siti; Huraerah, Siti; Safutra, Irwan; Muhammad Rendi Ramdhani
JOURNAL EDUCATIONAL MANAGEMENT REVIEWS AND RESEARCH Vol 4 No 2 (2025): Desember 2025
Publisher : PROGRAM STUDI MANAJEMEN PENDIDIKAN ISLAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/emrr.v4i2.830

Abstract

The moral crisis and increasing acts of dishonesty in the learning environment demand the need to strengthen the character of honesty more effectively, especially through approaches based on Islamic values. This study aims to analyze and evaluate the function of tarbawi hadith as a basis in the formation of honesty character in students. The method used is a literature study by studying written sources and hadiths related to honesty and its application in Islamic education. The results showed that the tarbawi hadiths, especially those narrated by Abdullah bin Mas'ud and Abu Hurairah, provide a solid basis for instilling the value of honesty through habits, character assessment, and the formation of student integrity. The teachings of honesty contained in the hadith not only affect academic behavior, but also form a complete personality and good character. The conclusion of this study confirms that the integration of tarbawi hadith values in the curriculum and learning process is crucial to build the character of students who are honest and have integrity. The implication of this research is the importance of a systematic and sustainable character education strategy based on Islamic teachings to face moral challenges in the digital age.
Co-Authors AA Sudharmawan, AA Abdul Kholik Amrullah, Lalu Ahmad Halim Apriana, Risa Arief Hidayat Baehaqi Budi Ashari, Muhammad Huraerah, Siti Jamilah Jamilah Jaye, Juliadi M.Ridzky Fadillah Mandar, Ira Fatira Muhammad Rendi Ramdhani Muttalib, Abdul Nursila, Baiq Padli Padli Safutra, Irwan Sumiatun Sumiatun, Sumiatun Zahra Kayla Zakiah, Kamila